---
title: "black and white gel nail polish — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/black-and-white-gel-nail-polish"
last_updated: "2026-07-13T23:20:05.727Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($5.98–$11.43) — black and white gel nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($5.98–$11.43) — black and white gel nail polish doesn't clear our bar today."
  "og:title": "black and white gel nail polish — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **black and white gel nail polish**

**Skip it**

Prices mostly outside the sweet spot ($5.98–$11.43) — this niche doesn't clear our bar today.

Market size 36Growth 29Conversion 95Competition 24Returns 97Price range 0Avg price 23Brand share 17Review moat 24Quality gap 48

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$177K**

$177K/yr · 181K searches

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,854.31**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$5.98–$11.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**10**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- GAOY37% - beetles Gel Polish33% - Double Rhythm9% - modelones7% - JODSONE7% - CANNI3% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$35K30%$53K40%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home](https://m.media-amazon.com/images/I/31bQ6cHhBuL.jpg)**GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home**GAOY**$7.97**4.6★1,287 rev](https://www.amazon.com/dp/B0CLV47VXS) [2![Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home](https://m.media-amazon.com/images/I/41xmmmH9GoL.jpg)**Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home**beetles Gel Polish**$8.51**4.6★15,626 rev](https://www.amazon.com/dp/B086TW5KLD) [3![Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)](https://m.media-amazon.com/images/I/41v5NtH6tsL.jpg)**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★1,232 rev](https://www.amazon.com/dp/B0CBR7RYWV) [4![modelones White Gel Polish Black Gel Polish Set 2 Pcs 15ml Black And White Nail Polish Soak Off LED Nail Art French Manicure Salon Diy at Home Salon Gift for Women Girls](https://m.media-amazon.com/images/I/41z8uBy2P2L.jpg)**modelones White Gel Polish Black Gel Polish Set 2 Pcs 15ml Black And White Nail Polish Soak Off LED Nail Art French Manicure Salon Diy at Home Salon Gift for Women Girls**modelones**$7.75**4.4★6,460 rev](https://www.amazon.com/dp/B08SWLFDH3) [5![JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail](https://m.media-amazon.com/images/I/416-w0IFXNL.jpg)**JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail**JODSONE**$5.98**4.4★292 rev](https://www.amazon.com/dp/B0DB1ZL916)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional](https://m.media-amazon.com/images/I/41ZpRAYjReL.jpg)**Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional**beetles Gel Polish**$11.43**18 rev6mo ago](https://www.amazon.com/dp/B0F28HXQTQ) [![Beetles Black White Gel Polish Kit - 2 Colors Hema-Free Soak Off UV Gel Polish Set Same Color Same Bottle Design Manicure Salon DIY 4th of July Nails at Home for Women](https://m.media-amazon.com/images/I/41sqL9sTClL.jpg)**Beetles Black White Gel Polish Kit - 2 Colors Hema-Free Soak Off UV Gel Polish Set Same Color Same Bottle Design Manicure Salon DIY 4th of July Nails at Home for Women**beetles Gel Polish**$8.93**447 rev1y ago](https://www.amazon.com/dp/B0DQPBDPS4) [![Beetles Balck & White Gel Polish - Monochrome Aesthetics Hema-Free Black White Color Gel Polish 4th of July Nails 2 Pcs 15ml Full Size Polish Soak Off Led French Nail Art Manicure Salon DIY at Home](https://m.media-amazon.com/images/I/41yzxo2V-XL.jpg)**Beetles Balck & White Gel Polish - Monochrome Aesthetics Hema-Free Black White Color Gel Polish 4th of July Nails 2 Pcs 15ml Full Size Polish Soak Off Led French Nail Art Manicure Salon DIY at Home**beetles Gel Polish**$9.38**11,678 rev1y ago](https://www.amazon.com/dp/B0DQPD8P1M) [![JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail](https://m.media-amazon.com/images/I/416-w0IFXNL.jpg)**JODSONE 2Pcs Gel Nail Polish Set 10ml Black and White Gel Polish Soak Off LED U V Nail Gel Manicure All Seasons Gel Polish Nail**JODSONE**$5.98**292 rev1y ago](https://www.amazon.com/dp/B0DB1ZL916) [![GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure](https://m.media-amazon.com/images/I/41RBqkAf8FL.jpg)**GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure**GAOY**$7.93**203 rev1y ago](https://www.amazon.com/dp/B0D9LXXXL3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional](https://m.media-amazon.com/images/I/41ZpRAYjReL.jpg)**Beetles French Tip Gel Polish - Ink Snow Twins with Base Coat Top Coat 2 Colors HEMA-Free Black & White Gel Nail Polish Set Soak Off UV LED French Nail Kit Summer Nails for Beginner & Professional**beetles Gel Polish**$11.43**3.6★**▲ 285%**](https://www.amazon.com/dp/B0F28HXQTQ) [![GAOY White Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2027 Flawless White](https://m.media-amazon.com/images/I/41qtW8daEdL.jpg)**GAOY White Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2027 Flawless White**GAOY**$6.85**4.6★**▲ 51%**](https://www.amazon.com/dp/B0CGZNV3MS) [![GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure](https://m.media-amazon.com/images/I/41RBqkAf8FL.jpg)**GAOY Gel Top Coat Base Coat and White Gel Polish Set 3 Pcs 16ml Clear Glossy No Wipe Combination and Color for UV Light Cure**GAOY**$7.93**4.6★**▲ 27%**](https://www.amazon.com/dp/B0D9LXXXL3) [![CANNI 2Pcs Hema-Free Black White Gel Nail Polish Set- Black and White Gel Polish Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts for Women Girls](https://m.media-amazon.com/images/I/31Xmw40v4fL.jpg)**CANNI 2Pcs Hema-Free Black White Gel Nail Polish Set- Black and White Gel Polish Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts for Women Girls**CANNI**$9.60**4.4★**▲ 18%**](https://www.amazon.com/dp/B0CBTJGFM8) [![Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)](https://m.media-amazon.com/images/I/41v5NtH6tsL.jpg)**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CBR7RYWV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“The colors are beautiful”*

**Quality-Overall**16%

*“Good products, reasonable price”*

**Value For Money**9%

*“Great for the price”*

**Stitch/Finish/Polish**5%

*“The finish looks professional”*

**Coverage**5%

*“Excellent coverage”*

**Soft Feel**3%

*“It goes on smooth”*

**Ease Of Use**3%

*“easy to use”*

**Size-Overall**2%

*“they are a good size”*

**Brightness/Shine/Glow**2%

*“it gives a nice shine”*

**Efficiency**2%

*“Works pretty well for what I use it for”*

### **What buyers complain about **

**Thickness**19%

*“Thick”*

**Color**12%

*“Very pigmented”*

**Moist/Dry**9%

*“The black does not dry well at all”*

**Quality-Overall**9%

*“Very thin and not good quality”*

**Adhesion/Stickiness**7%

*“However the White literally wont stick it just separates on the nail constantly”*

**Allergies**6%

*“Allergic reaction”*

**Wrinkles**5%

*“if you apply enough so that it doesnt streak it wrinkles in the uv light when curing”*

**Value For Money**3%

*“Expensive”*

**Leak-Proof**3%

*“The bottle leaks too, very disappointed”*

**Ease Of Use**2%

*“it is not as easy to use as some other gel polishes I have tried”*

### **Top return reasons **

**Color**16%

**Functionality-Overall**14%

**Advertised Vs Actual Product**8%

**Thickness**7%

**Leak-Proof**7%

**Quality-Overall**5%

**Paint Quality**4%

**Size-Overall**4%

**Texture/Consistency-Overall**4%

**Moist/Dry**4%