---
title: "bejeweled — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/bejeweled"
last_updated: "2026-07-13T20:18:58.090Z"
locale: en
meta:
  description: "a small market ($50K/yr) — bejeweled doesn't clear our bar today."
  "og:description": "a small market ($50K/yr) — bejeweled doesn't clear our bar today."
  "og:title": "bejeweled — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **bejeweled**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 34Conversion 45Competition 42Returns 95Price range 66Avg price 82Brand share 44Review moat 31Quality gap 23

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.75**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.15–$31.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,358.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$50K**

$50K/yr · 77K searches

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**16**

**Top-5 brand share**

**78%**

**Open market**

**17%**

- Worthofbest39% - TINKRSTUFF18% - GGLTECK12% - blinger5% - GLOCTO5% - ACEDRE4% - Open — no brand owns it (7 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Worthofbest Hotfix Rhinestone Setter Hot Fix Applicator Tool Bedazzler Kit with rhinestones Kit Hot Fixed Wand for Clothes Clothing Fabric Crafts 5000 Pcs AB Crystal Clear 3 Gems Sizes Tips](https://m.media-amazon.com/images/I/518hiYXIS1L.jpg)**Worthofbest Hotfix Rhinestone Setter Hot Fix Applicator Tool Bedazzler Kit with rhinestones Kit Hot Fixed Wand for Clothes Clothing Fabric Crafts 5000 Pcs AB Crystal Clear 3 Gems Sizes Tips**Worthofbest**$27.10**4.6★9,016 rev](https://www.amazon.com/dp/B07QW9KQB8) [2![GLTECK Hotfix Applicator Bedazzler Kit with 5784 PCS Rhinestones for Crafts DIY Hot Fix Rhinestone Applicator Wand Setter Tool with 7 Tips 6 Pattern Templates Gloves Tweezers & Cleaning Brush](https://m.media-amazon.com/images/I/61TBGRMe-iL.jpg)**GLTECK Hotfix Applicator Bedazzler Kit with 5784 PCS Rhinestones for Crafts DIY Hot Fix Rhinestone Applicator Wand Setter Tool with 7 Tips 6 Pattern Templates Gloves Tweezers & Cleaning Brush**GGLTECK**$29.51**4.5★4,765 rev](https://www.amazon.com/dp/B07J4MBQV7) [3![34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/612HAYnS7cL.jpg)**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.18**4.8★4,521 rev](https://www.amazon.com/dp/B0D5TQJXRN) [4![Worthofbest Hot Fix Rhinestone Applicator Tool Kit 5200Pcs 3/4/5mm Glass Hotfix Rhinestones Rhinestone Setter with 6 Tips Stand Zipper Bag Tweezers & Gem Picker for Clothing Fabric DIY Crafts](https://m.media-amazon.com/images/I/51gCLp6M98L.jpg)**Worthofbest Hot Fix Rhinestone Applicator Tool Kit 5200Pcs 3/4/5mm Glass Hotfix Rhinestones Rhinestone Setter with 6 Tips Stand Zipper Bag Tweezers & Gem Picker for Clothing Fabric DIY Crafts**Worthofbest**$26.27**4.6★8,423 rev](https://www.amazon.com/dp/B07ZZ22Y74) [5![blinger Diamond Starter Set - Dreams as seen on Shark Tank | 75 Colorful Rhinestone Gems | Hair Bling Styling Tool | Easy to Use | Hair-Safe Jewel | Perfect Gifts School Parties Festivals](https://m.media-amazon.com/images/I/51fGQ7M7gIL.jpg)**blinger Diamond Starter Set - Dreams as seen on Shark Tank | 75 Colorful Rhinestone Gems | Hair Bling Styling Tool | Easy to Use | Hair-Safe Jewel | Perfect Gifts School Parties Festivals**blinger**$31.95**4.5★4,414 rev](https://www.amazon.com/dp/B0C1THPCCC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**291 rev3mo ago](https://www.amazon.com/dp/B0GRGWXZFK) [![CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults](https://m.media-amazon.com/images/I/51H+llitdnL.jpg)**CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults**CCINPPY**$11.53**68 rev3mo ago](https://www.amazon.com/dp/B0GSTT9NSK) [![40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes](https://m.media-amazon.com/images/I/61RxmeVRS8L.jpg)**40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes**Agqbsl**$20.93**51 rev4mo ago](https://www.amazon.com/dp/B0GS8715YN) [![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**361 rev4mo ago](https://www.amazon.com/dp/B0GGQVV82X) [![40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book](https://m.media-amazon.com/images/I/61m12ScdRlL.jpg)**40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book**Worthofbest**$12.16**1,212 rev11mo ago](https://www.amazon.com/dp/B0FL2VB95L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**4.7★**▲ 188%**](https://www.amazon.com/dp/B0GGQVV82X) [![40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes](https://m.media-amazon.com/images/I/61RxmeVRS8L.jpg)**40000Pcs 40 Colors Jelly Resin Kit Bedazzling Kit Bedazzler Kit with Rhinestones 3mm Flatback Gems with B7000 Glue & Tools for Crafts Nails Shoes**Agqbsl**$20.93**4.9★**▲ 187%**](https://www.amazon.com/dp/B0GS8715YN) [![CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults](https://m.media-amazon.com/images/I/51H+llitdnL.jpg)**CCINPPY Bedazzling Kit 30000Pcs 3mm Bedazzler Kit Flatback Resin Rhinestones 24 Colors Bling Bedazzled Gems with Jewelry Glue and Tools for Book Nail Art DIY Craft Gifts for Women Adults**CCINPPY**$11.53**4.6★**▲ 186%**](https://www.amazon.com/dp/B0GSTT9NSK) [![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**4.8★**▲ 184%**](https://www.amazon.com/dp/B0GRGWXZFK) [![40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book](https://m.media-amazon.com/images/I/61m12ScdRlL.jpg)**40000Pcs 3MM Rhinestones for Bedazzling Bedazzler Kit Gems Stones Jelly Resin SS10 Flatback Rainbow 28 AB Multi Colorful Crystals Bedazzled b7000 Glue for Crafts Crafting Clothes Clothing Decor Book**Worthofbest**$12.16**4.7★**▲ 182%**](https://www.amazon.com/dp/B0FL2VB95L)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — +7.3% search growth over the last 90 days.

4K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“variety of colors”*

**Quality-Overall**14%

*“Great quality stones for the price”*

**Ease Of Use**12%

*“Easy to use”*

**Value For Money**11%

*“Good Deal”*

**Adhesion/Stickiness**10%

*“Sticks well”*

**Gifting Purpose**6%

*“Amazing gift”*

**Brightness/Shine/Glow**5%

*“Shines So Nicely”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Fun/Entertainment Experience**4%

*“Fun for gifts”*

**Size-Overall**3%

*“consistent in size”*

### **What buyers complain about **

**Adhesion/Stickiness**20%

*“Doesn't stick”*

**Size-Overall**15%

*“Just a little big”*

**Quality-Overall**5%

*“Bad quality”*

**Smell**5%

*“they smell like burnt plastic”*

**Durability**5%

*“not durable”*

**Color**4%

*“the colors were completely different”*

**Leak-Proof**3%

*“glue leaked everywhere”*

**Ease Of Use**3%

*“Difficulty to use”*

**Instructions/User Manual/Troubleshooting**3%

*“Very inadequate instructions”*

**Heating**3%

*“Heating issues”*

### **Top return reasons **

**Size-Overall**43%

**Adhesion/Stickiness**12%

**Color**10%

**Advertised Vs Actual Product**7%

**Value For Money**5%

**Functionality-Overall**4%

**Defective Material/Parts**4%

**Quality-Overall**3%

**Heating**2%

**Material Quality**2%