---
title: "apothecary hand soap — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/apothecary-hand-soap"
last_updated: "2026-07-13T22:42:05.264Z"
locale: en
meta:
  description: "apothecary hand soap shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "apothecary hand soap shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "apothecary hand soap — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **apothecary hand soap**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 27Conversion 71Competition 88Returns 95Price range 78Avg price 95Brand share 29Review moat 56Quality gap 37

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.10**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$5.92–$49.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,261.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$114K**

$114K/yr · 72K searches

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**661**

**Top-5 brand share**

**88%**

**Open market**

**11%**

- Thymes73% - Muse Apothecary6% - Home & Body Company4% - Mrs. MEYER'S4% - Newport + Home Hand Soap Co2% - Soapbox2% - Open — no brand owns it (17 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 66 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thymes Hand Wash - 15 Fl Oz - Washed Linen](https://m.media-amazon.com/images/I/318qC-+iu6L.jpg)**Thymes Hand Wash - 15 Fl Oz - Washed Linen**Thymes**$28.89**4.5★110 rev](https://www.amazon.com/dp/B07NRV8RDF) [2![Thymes Hand Wash - 15 Fl Oz - Lemon Leaf](https://m.media-amazon.com/images/I/31wZcY2xoFL.jpg)**Thymes Hand Wash - 15 Fl Oz - Lemon Leaf**Thymes**$28.91**4.6★2,360 rev](https://www.amazon.com/dp/B084BY3ZTW) [3![Thymes Cyprus Sea Salt Large Hand Wash (15.0 fl oz)](https://m.media-amazon.com/images/I/310voZmtvdL.jpg)**Thymes Cyprus Sea Salt Large Hand Wash (15.0 fl oz)**Thymes**$28.91**4.6★2,360 rev](https://www.amazon.com/dp/B0CXGCC8Z5) [4![Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)](https://m.media-amazon.com/images/I/3114s0vq0XL.jpg)**Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)**Thymes**$25.66**4.5★109 rev](https://www.amazon.com/dp/B0DL7VSMFX) [5![Thymes Hand Wash - Moisturizing Hand Soap Dispenser with Pump - Skin Care - Hydrating Liquid Soap Scented with Notes of Dewy Leaves Lily of the Valley Lemon Verbena & Bergamot (Lemon Leaf 9 fl oz)](https://m.media-amazon.com/images/I/318StiqCRdL.jpg)**Thymes Hand Wash - Moisturizing Hand Soap Dispenser with Pump - Skin Care - Hydrating Liquid Soap Scented with Notes of Dewy Leaves Lily of the Valley Lemon Verbena & Bergamot (Lemon Leaf 9 fl oz)**Thymes**$15.96**4.7★298 rev](https://www.amazon.com/dp/B084BWQP7C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cbc0ncUBL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$44.63**19 rev4mo ago](https://www.amazon.com/dp/B0C3H6NLKX) [![Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31c7g9mUWGL.jpg)**Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.92**1,243 rev5mo ago](https://www.amazon.com/dp/B0FN7BZYTZ) [![Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company](https://m.media-amazon.com/images/I/41BNUhTFysL.jpg)**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**30 rev9mo ago](https://www.amazon.com/dp/B0FST5PVGZ) [![Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Jojoba - Heady Floral Fragrance (Goldleaf 8.25 oz)](https://m.media-amazon.com/images/I/31ae86JiVPL.jpg)**Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Jojoba - Heady Floral Fragrance (Goldleaf 8.25 oz)**Thymes**$15.90**9 rev11mo ago](https://www.amazon.com/dp/B0FK9DNGQC) [![Thymes Hand Wash - 15 Fl Oz - Frasier Fir](https://m.media-amazon.com/images/I/313-Sznsg5L.jpg)**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**51 rev11mo ago](https://www.amazon.com/dp/B0FK9ZXMGY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31c7g9mUWGL.jpg)**Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.92**4.5★**▲ 300%**](https://www.amazon.com/dp/B0FN7BZYTZ) [![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cbc0ncUBL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$44.63**3.8★**▲ 289%**](https://www.amazon.com/dp/B0C3H6NLKX) [![Homecourt Hand Wash Gently Cleanses & Hydrates Removes Dirt & Debris Without Irritating Skin Clean Formula Steeped Rose 12 fl oz](https://m.media-amazon.com/images/I/51yhIN6miCL.jpg)**Homecourt Hand Wash Gently Cleanses & Hydrates Removes Dirt & Debris Without Irritating Skin Clean Formula Steeped Rose 12 fl oz**Homecourt**$34.59**4.5★**▲ 270%**](https://www.amazon.com/dp/B0FD4YHHMW) [![Freshwater Farm Australia Lem Myrt Manuka Honey Hand Wash 16.9 FZ](https://m.media-amazon.com/images/I/21+lh0fPHgL.jpg)**Freshwater Farm Australia Lem Myrt Manuka Honey Hand Wash 16.9 FZ**Freshwater Farm Australia**$13.33**5.0★**▲ 225%**](https://www.amazon.com/dp/B0FBS46TXN) [![Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company](https://m.media-amazon.com/images/I/41BNUhTFysL.jpg)**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**4.1★**▲ 149%**](https://www.amazon.com/dp/B0FST5PVGZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**36%

*“Clean smell”*

**Quality-Overall**11%

*“High quality and packed with care”*

**Dispensing Mechanism**5%

*“Beautiful dispensers”*

**Value For Money**5%

*“Excellent value”*

**Soft Feel**4%

*“they feel soft”*

**Cleansing**3%

*“rinses clean”*

**Lather**3%

*“Beautiful fragrance and luxurious lather”*

**Design-Overall**3%

*“I love the timeless design it has and the quality”*

**Color**3%

*“Color is great”*

**Moist/Dry**3%

*“Very hydrating”*

### **What buyers complain about **

**Smell**16%

*“Smells horrible”*

**Motor Power**14%

*“BAD PUMP”*

**Leak-Proof**8%

*“It leaks”*

**Value For Money**8%

*“But pricey”*

**Dispensing Mechanism**6%

*“I have no way to dispense it”*

**Functionality-Overall**4%

*“Pumps don't work”*

**Size-Overall**3%

*“it was a little shorter”*

**Ease Of Use**3%

*“I cant get out”*

**Moist/Dry**3%

*“didnt dry the skin as some do”*

**Durability**3%

*“Sucks first week of use”*

### **Top return reasons **

**Motor Power**31%

**Smell**20%

**Leak-Proof**12%

**Dispensing Mechanism**8%

**Size-Overall**6%

**Color**4%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Defective Material/Parts**2%

**Material Quality**2%