---
title: "antifungal nail polish — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/antifungal-nail-polish"
last_updated: "2026-07-14T04:29:19.218Z"
locale: en
meta:
  description: "antifungal nail polish shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "antifungal nail polish shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "antifungal nail polish — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **antifungal nail polish**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 70Conversion 40Competition 65Returns 97Price range 73Avg price 83Brand share 51Review moat 23Quality gap 79

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.32**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.92–$36.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+52.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$198K**

$198K/yr · 336K searches

**Review moat**

**Bad****7,192.07**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**104**

**Top-5 brand share**

**75%**

**Open market**

**17%**

- Dr.'s Remedy29% - Orly18% - PODERM12% - DERMATOOL8% - Silka8% - Kerasal8% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orly Breathable Nail Color Detox My Socks Off 0.6 Fluid Ounce](https://m.media-amazon.com/images/I/31jC1FmPacL.jpg)**Orly Breathable Nail Color Detox My Socks Off 0.6 Fluid Ounce**Orly**$8.87**4.2★5,761 rev](https://www.amazon.com/dp/B0752XS7PS) [2![Toenail Fungus Treatment Extra Strength Antifungal Solution and Nail Fungus Treatment for Toenail - Repairs Fungal Damaged Yellow Thick Discolored Nails - Fingernails and Toe Nail Fungus Treatments](https://m.media-amazon.com/images/I/51qe9LWwLWL.jpg)**Toenail Fungus Treatment Extra Strength Antifungal Solution and Nail Fungus Treatment for Toenail - Repairs Fungal Damaged Yellow Thick Discolored Nails - Fingernails and Toe Nail Fungus Treatments**DERMATOOL**$24.98**4.1★5,588 rev](https://www.amazon.com/dp/B08BVX8FHS) [3![SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz](https://m.media-amazon.com/images/I/517F91qzfFL.jpg)**SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz**Silka**$10.85**4.3★6,409 rev](https://www.amazon.com/dp/B09T968ZS7) [4![Drs Remedy Enriched Nail Polish: Non Toxic All Natural and Organic - Doctor Formulated: Strengthens Restores Heals and Protects 24-Free - REFLECTIVE Rose](https://m.media-amazon.com/images/I/41jRdCyNDyL.jpg)**Drs Remedy Enriched Nail Polish: Non Toxic All Natural and Organic - Doctor Formulated: Strengthens Restores Heals and Protects 24-Free - REFLECTIVE Rose**Dr.'s Remedy**$18.56**4.5★330 rev](https://www.amazon.com/dp/B07B99T3DY) [5![Drs Remedy 3 Pack Nail Polish Kit ANNIVERSARY Kit All Natural Enriched Nail Strengthener Non Toxic and Organic - BRAVE Berry/TOTAL Two-in-One Glaze/RESILIENT Rose](https://m.media-amazon.com/images/I/41IHs90rpkL.jpg)**Drs Remedy 3 Pack Nail Polish Kit ANNIVERSARY Kit All Natural Enriched Nail Strengthener Non Toxic and Organic - BRAVE Berry/TOTAL Two-in-One Glaze/RESILIENT Rose**Dr.'s Remedy**$36.73**4.4★2,183 rev](https://www.amazon.com/dp/B06Y5T6QRL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz](https://m.media-amazon.com/images/I/41Tzci+jISL.jpg)**Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz**Kerasal**$19.68**51 rev5mo ago](https://www.amazon.com/dp/B0GMRX258K) [![Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs](https://m.media-amazon.com/images/I/51bQ6BZNPLL.jpg)**Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs**VTROUY**$17.95**470 rev6mo ago](https://www.amazon.com/dp/B0GGDSYQC7) [![PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Rose Framboise)](https://m.media-amazon.com/images/I/419m3CBjLwL.jpg)**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Rose Framboise)**PODERM**$19.51**649 rev1y ago](https://www.amazon.com/dp/B0BZS2QX4M) [![PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)](https://m.media-amazon.com/images/I/418ug59Jd7L.jpg)**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)**PODERM**$19.04**250 rev1y ago](https://www.amazon.com/dp/B0BZS3ZZDP) [![modelones Nail Strengthener Milky White Nail Polish Nail Repair for Damaged Nails Hardener Quick Dry Nail Growth Natural Nail Concealer Foundation Strengthening Nails & Toenails Women Manicurist](https://m.media-amazon.com/images/I/41TsX7kqytL.jpg)**modelones Nail Strengthener Milky White Nail Polish Nail Repair for Damaged Nails Hardener Quick Dry Nail Growth Natural Nail Concealer Foundation Strengthening Nails & Toenails Women Manicurist**modelones**$8.58**15,786 rev2y ago](https://www.amazon.com/dp/B0CNR8RMXT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz](https://m.media-amazon.com/images/I/41Tzci+jISL.jpg)**Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz**Kerasal**$19.68**4.1★**▲ 195%**](https://www.amazon.com/dp/B0GMRX258K) [![Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs](https://m.media-amazon.com/images/I/51bQ6BZNPLL.jpg)**Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs**VTROUY**$17.95**4.5★**▲ 153%**](https://www.amazon.com/dp/B0GGDSYQC7) [![PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)](https://m.media-amazon.com/images/I/418ug59Jd7L.jpg)**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Made (Taupe)**PODERM**$19.04**4.3★**▲ 132%**](https://www.amazon.com/dp/B0BZS3ZZDP) [![SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz](https://m.media-amazon.com/images/I/517F91qzfFL.jpg)**SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz**Silka**$10.85**4.3★**▲ 93%**](https://www.amazon.com/dp/B09T968ZS7) [![PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Red Allure)](https://m.media-amazon.com/images/I/41JyxCmWnhL.jpg)**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Red Allure)**PODERM**$18.91**4.4★**▲ 93%**](https://www.amazon.com/dp/B0924H777S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.

23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Overall it seems like a well-made product”*

**Efficiency**18%

*“This product is very effective”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Ease Of Application**7%

*“EASY TO APPLY”*

**Value For Money**6%

*“Good value”*

**Color**5%

*“I love the color”*

**Ease Of Use**4%

*“Easy to remove”*

**Symptom Reduction**4%

*“has improved”*

**Smell**3%

*“no strong odor”*

**Stitch/Finish/Polish**2%

*“I'm super impressed with the finish”*

### **What buyers complain about **

**Functionality-Overall**30%

*“Did not work”*

**Advertised Vs Actual Product**8%

*“FALSE ADVERTISING”*

**Symptom Reduction**5%

*“Unfortunatly, no improvement”*

**Leak-Proof**4%

*“it leaked”*

**Value For Money**4%

*“Not worth the cost”*

**Color**4%

*“Not color expected”*

**Smell**3%

*“There is no strong scent either”*

**Color Fading/Discoloration**2%

*“I had several discolored”*

**Thickness**2%

*“do not grow out as thick”*

**Moist/Dry**2%

*“Terrible Dry Time”*

### **Top return reasons **

**Functionality-Overall**29%

**Advertised Vs Actual Product**24%

**Leak-Proof**11%

**Color**8%

**Smell**3%

**Product Condition**2%

**Ingredients-Overall**2%

**Defective Material/Parts**2%

**Value For Money**2%

**Dilute/Watery**1%