---
title: "amika detangler spray — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/amika-detangler-spray"
last_updated: "2026-07-14T01:09:15.596Z"
locale: en
meta:
  description: "amika detangler spray shows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:description": "amika detangler spray shows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:title": "amika detangler spray — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
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# **amika detangler spray**

**Worth a look**

Shows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 69Growth 42Conversion 95Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 25Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$25.32**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.75–$29.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$706K**

$706K/yr · 227K searches

**Growth**

**Okay****+13.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,995**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **—flat

**Sellers**

**4**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Amika100%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$106K30%$212K45%$318K60%$424K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![amika the wizard silicone-free detangling primer 150ml](https://m.media-amazon.com/images/I/41RilKSqfYL.jpg)**amika the wizard silicone-free detangling primer 150ml**Amika**$29.00**4.6★2,273 rev](https://www.amazon.com/dp/B0BGV5FVJN) [2![amika the wizard detangling hair primer 150ml](https://m.media-amazon.com/images/I/31KSK1vJaPL.jpg)**amika the wizard detangling hair primer 150ml**Amika**$28.54**4.5★7,230 rev](https://www.amazon.com/dp/B0DV7JJY5Y) [3![amika the wizard silicone-free detangling primer 60ml](https://m.media-amazon.com/images/I/31HXnBTXQSL.jpg)**amika the wizard silicone-free detangling primer 60ml**Amika**$15.75**4.6★2,273 rev](https://www.amazon.com/dp/B0DT29HDYD) [4![amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz](https://m.media-amazon.com/images/I/31enwwtFwYL.jpg)**amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz**Amika**$27.98**4.5★4,204 rev](https://www.amazon.com/dp/B0B23S4X3K)

### **Newest**

by launch date

[![amika the wizard detangling hair primer 150ml](https://m.media-amazon.com/images/I/31KSK1vJaPL.jpg)**amika the wizard detangling hair primer 150ml**Amika**$28.54**7,230 rev1y ago](https://www.amazon.com/dp/B0DV7JJY5Y) [![amika the wizard silicone-free detangling primer 60ml](https://m.media-amazon.com/images/I/31HXnBTXQSL.jpg)**amika the wizard silicone-free detangling primer 60ml**Amika**$15.75**2,273 rev1y ago](https://www.amazon.com/dp/B0DT29HDYD) [![amika the wizard silicone-free detangling primer 150ml](https://m.media-amazon.com/images/I/41RilKSqfYL.jpg)**amika the wizard silicone-free detangling primer 150ml**Amika**$29.00**2,273 rev3y ago](https://www.amazon.com/dp/B0BGV5FVJN) [![amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz](https://m.media-amazon.com/images/I/31enwwtFwYL.jpg)**amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz**Amika**$27.98**4,204 rev4y ago](https://www.amazon.com/dp/B0B23S4X3K)

### **Trending**

90-day click momentum

[![amika the wizard detangling hair primer 150ml](https://m.media-amazon.com/images/I/31KSK1vJaPL.jpg)**amika the wizard detangling hair primer 150ml**Amika**$28.54**4.5★**▲ 30%**](https://www.amazon.com/dp/B0DV7JJY5Y) [![amika the wizard silicone-free detangling primer 60ml](https://m.media-amazon.com/images/I/31HXnBTXQSL.jpg)**amika the wizard silicone-free detangling primer 60ml**Amika**$15.75**4.6★**— 2%**](https://www.amazon.com/dp/B0DT29HDYD) [![amika the wizard silicone-free detangling primer 150ml](https://m.media-amazon.com/images/I/41RilKSqfYL.jpg)**amika the wizard silicone-free detangling primer 150ml**Amika**$29.00**4.6★**— 8%**](https://www.amazon.com/dp/B0BGV5FVJN) [![amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz](https://m.media-amazon.com/images/I/31enwwtFwYL.jpg)**amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz**Amika**$27.98**4.5★**▼ 33%**](https://www.amazon.com/dp/B0B23S4X3K)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**31%

*“I love the fragrance of this product”*

**Soft Feel**11%

*“So soft”*

**Quality-Overall**10%

*“Excellent Product”*

**Moist/Dry**9%

*“moisturizer”*

**Value For Money**5%

*“Worth it”*

**Weight Light**3%

*“The product is light yet heavy enough to enhance moisture in my hair”*

**Hair Growth**3%

*“But most of all it makes taking care of my hair so much easier when it comes to brushing”*

**Advertised Vs Actual Product**2%

*“Just like it was described”*

**Suitability Curly Hair**2%

*“Its awesome for curly hair”*

**Brightness/Shine/Glow**2%

*“adds shine”*

### **What buyers complain about **

**Smell**15%

*“Obnoxious odor”*

**Oily/Greasy**13%

*“Very oily”*

**Value For Money**12%

*“A lil bit expensive”*

**Hair Related**10%

*“Hair detangler”*

**Moist/Dry**5%

*“not moisturize at all”*

**Suitability Short Hair**3%

*“did not work on my fine hair”*

**Functionality-Overall**3%

*“It doesn't work”*

**Damage/Burn Hair**2%

*“After I blow dry it has left my hair feeling brittle and fried”*

**Suitability Wavy Hair**2%

*“doesn't work on thick wavy hair”*

**Texture/Consistency-Overall**2%

*“Left a bad texture”*

### **Top return reasons **

**Smell**15%

**Suitability Short Hair**12%

**Functionality-Overall**12%

**Oily/Greasy**11%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Defective Material/Parts**5%

**Size-Overall**5%

**Moist/Dry**4%

**Suitability Humid Weather**4%