---
title: "aesop hand soap refill — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/aesop-hand-soap-refill"
last_updated: "2026-07-13T23:02:28.123Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 92% of clicks) — aesop hand soap refill doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 92% of clicks) — aesop hand soap refill doesn't clear our bar today."
  "og:title": "aesop hand soap refill — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **aesop hand soap refill**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 26Conversion 96Competition 28Returns 98Price range 68Avg price 95Brand share 21Review moat 23Quality gap 35

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$39.81**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.71–$133.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$161K**

$161K/yr · 31K searches

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,960.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**379**

**Top-5 brand share**

**92%**

**Open market**

**4%**

- Aesop63% - Grown Alchemist8% - Public Goods8% - simplehuman8% - Soapbox5% - Method4% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$32K30%$48K40%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml](https://m.media-amazon.com/images/I/41cbG4bwT8L.jpg)**Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml**Aesop**$44.87**4.7★1,088 rev](https://www.amazon.com/dp/B0072J58MM) [2![Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.](https://m.media-amazon.com/images/I/41brvA9rTnL.jpg)**Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.**Aesop**$44.28**4.6★1,823 rev](https://www.amazon.com/dp/B09ZRJV1X7) [3![Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)](https://m.media-amazon.com/images/I/518MgXvr44L.jpg)**Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$133.46**4.7★1,088 rev](https://www.amazon.com/dp/B0FMZQYF6D) [4![Public Goods Hand Soap | Cleansing Soap for Kitchen & Bathroom | Made with Natural Essential Oils | Paraben & Sulfate Free | Vegan Friendly | 34 Fl Oz Refill](https://m.media-amazon.com/images/I/31-aRsEEA3L.jpg)**Public Goods Hand Soap | Cleansing Soap for Kitchen & Bathroom | Made with Natural Essential Oils | Paraben & Sulfate Free | Vegan Friendly | 34 Fl Oz Refill**Public Goods**$29.09**4.2★282 rev](https://www.amazon.com/dp/B0CB6XY8VT) [5![Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz](https://m.media-amazon.com/images/I/410qatSefYL.jpg)**Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz**Aesop**$46.29**4.6★1,569 rev](https://www.amazon.com/dp/B01MDVOM5S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)](https://m.media-amazon.com/images/I/518MgXvr44L.jpg)**Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)**Aesop**$133.46**1,088 rev10mo ago](https://www.amazon.com/dp/B0FMZQYF6D) [![A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection](https://m.media-amazon.com/images/I/31UcuWWgzDL.jpg)**A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection**A LA MAISON**$17.14**37 rev1y ago](https://www.amazon.com/dp/B0FC3ZLXDN) [![River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz](https://m.media-amazon.com/images/I/31KYtLslPaL.jpg)**River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.75**68 rev1y ago](https://www.amazon.com/dp/B0F8ZLGVV4) [![Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L](https://m.media-amazon.com/images/I/41XV0fInk-L.jpg)**Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L**Grown Alchemist**$55.35**417 rev1y ago](https://www.amazon.com/dp/B0DYP7B27L) [![Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L](https://m.media-amazon.com/images/I/41fMROJxxRL.jpg)**Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L**Grown Alchemist**$56.64**113 rev1y ago](https://www.amazon.com/dp/B0DYP7K2GN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml](https://m.media-amazon.com/images/I/41cbG4bwT8L.jpg)**Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml**Aesop**$44.87**4.7★**▲ 264%**](https://www.amazon.com/dp/B0072J58MM) [![A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection](https://m.media-amazon.com/images/I/31UcuWWgzDL.jpg)**A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection**A LA MAISON**$17.14**4.3★**▲ 133%**](https://www.amazon.com/dp/B0FC3ZLXDN) [![Soapbox Coconut Milk & Sandalwood Liquid Hand Soap Refill Moisturizing Hand Wash - Gentle Cleanser for Hands - Clean Ingredients Free of Harsh Chemicals Sulfates Parabens & Silicones - 64 oz](https://m.media-amazon.com/images/I/41JyknXLPgL.jpg)**Soapbox Coconut Milk & Sandalwood Liquid Hand Soap Refill Moisturizing Hand Wash - Gentle Cleanser for Hands - Clean Ingredients Free of Harsh Chemicals Sulfates Parabens & Silicones - 64 oz**Soapbox**$27.81**4.7★**▲ 68%**](https://www.amazon.com/dp/B09S11RJ7S) [![River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz](https://m.media-amazon.com/images/I/31KYtLslPaL.jpg)**River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.75**4.3★**▲ 31%**](https://www.amazon.com/dp/B0F8ZLGVV4) [![Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.](https://m.media-amazon.com/images/I/41brvA9rTnL.jpg)**Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.**Aesop**$44.28**4.6★**▲ 15%**](https://www.amazon.com/dp/B09ZRJV1X7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — +0.5% search growth over the last 90 days.

3K2KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**53%

*“Fresh scent”*

**Moist/Dry**5%

*“moisturizes”*

**Quality-Overall**5%

*“Quality hand wash”*

**Cleansing**4%

*“Cleans well”*

**Soft Feel**4%

*“feels like a gentle”*

**Value For Money**4%

*“Worth every penny”*

**Ease Of Cleaning**3%

*“it's cleaning ability is perfect too”*

**Lather**2%

*“It lathers smoothly”*

**Dispensing Mechanism**2%

*“I bought some beautiful glass soap dispensers”*

**Advertised Vs Actual Product**1%

*“As Advertised”*

### **What buyers complain about **

**Smell**30%

*“No good smell”*

**Value For Money**10%

*“But pricey”*

**Moist/Dry**6%

*“very drying”*

**Leak-Proof**3%

*“bottles leaked some”*

**Allergies**3%

*“One that many people are allergic to”*

**Strength**3%

*“Not Strong Enough”*

**Size-Overall**2%

*“Bottle is huge”*

**Thickness**2%

*“I find the texture of this hand soap to be quite thick”*

**Jamming/Clogging**2%

*“Tends to clog up towards the end so I add water to thin it out some”*

**Ease Of Cleaning**1%

*“you'll need to use a better soap to actually clean them”*

### **Top return reasons **

**Smell**39%

**Leak-Proof**28%

**Advertised Vs Actual Product**8%

**Value For Money**5%

**Motor Power**4%

**Size-Overall**3%

**Dispensing Mechanism**1%

**Thin**1%

**Thickness**1%

**Defective Material/Parts**1%