---
title: "acetone — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/acetone"
last_updated: "2026-07-14T00:35:18.114Z"
locale: en
meta:
  description: "acetone clears our launch bar: a $6.8M/yr market growing +9.5% this quarter with returns at 0.1%."
  "og:description": "acetone clears our launch bar: a $6.8M/yr market growing +9.5% this quarter with returns at 0.1%."
  "og:title": "acetone — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **acetone**

**Launch it**

A $6.8M/yr market growing +9.5% this quarter with returns at 0.1% — clears our launch bar.

Market size 99Growth 37Conversion 94Competition 34Returns 100Price range 65Avg price 46Brand share 43Review moat 19Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$6.8M**

$6.8M/yr · 5.1M searches

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.80–$37.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.51**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,953.2**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**50**

**Top-5 brand share**

**79%**

**Open market**

**14%**

- C CARE22% - Onyx Professional19% - Pronto16% - Glamonade15% - Cutex8% - SuperNail7% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$678K20%$1.4M30%$2.0M40%$2.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz](https://m.media-amazon.com/images/I/31xLLOd3svL.jpg)**100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz**C CARE**$6.39**4.6★4,026 rev](https://www.amazon.com/dp/B0DVSS196D) [2![Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish](https://m.media-amazon.com/images/I/31lt5dWfA8L.jpg)**Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish**Onyx Professional**$8.72**4.6★22,756 rev](https://www.amazon.com/dp/B0F5X2SFQ5) [3![Pronto 100% Acetone Gel Nail Polish Remover - Gel Polish Remover for Nails | Acetone Nail Polish Remover For Nails for Removal of Glue Gel Acrylic & Dip | Gel Polish Remover 8 Fl oz](https://m.media-amazon.com/images/I/31kbzDWFV8L.jpg)**Pronto 100% Acetone Gel Nail Polish Remover - Gel Polish Remover for Nails | Acetone Nail Polish Remover For Nails for Removal of Glue Gel Acrylic & Dip | Gel Polish Remover 8 Fl oz**Pronto**$8.76**4.5★55,486 rev](https://www.amazon.com/dp/B07TLZDSWR) [4![Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz](https://m.media-amazon.com/images/I/414qTr4G9RL.jpg)**Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz**Cutex**$2.80**4.6★51,945 rev](https://www.amazon.com/dp/B06XBBS1WP) [5![Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)](https://m.media-amazon.com/images/I/31klxoJvqsL.jpg)**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**4.4★472 rev](https://www.amazon.com/dp/B0FQNNQPX1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz](https://m.media-amazon.com/images/I/41Ffljpu8sL.jpg)**100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz**OMNI DEPOT**$22.80**51 rev5mo ago](https://www.amazon.com/dp/B0GKB5Z9SK) [![Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)](https://m.media-amazon.com/images/I/31klxoJvqsL.jpg)**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**472 rev10mo ago](https://www.amazon.com/dp/B0FQNNQPX1) [![Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish](https://m.media-amazon.com/images/I/31lt5dWfA8L.jpg)**Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish**Onyx Professional**$8.72**22,756 rev1y ago](https://www.amazon.com/dp/B0F5X2SFQ5) [![ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)](https://m.media-amazon.com/images/I/31grYBGyQtL.jpg)**ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)**ella+mila**$5.83**1,031 rev1y ago](https://www.amazon.com/dp/B0F5R8VZYJ) [![100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz](https://m.media-amazon.com/images/I/31xLLOd3svL.jpg)**100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz**C CARE**$6.39**4,026 rev1y ago](https://www.amazon.com/dp/B0DVSS196D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz](https://m.media-amazon.com/images/I/41Ffljpu8sL.jpg)**100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz**OMNI DEPOT**$22.80**4.3★**▲ 140%**](https://www.amazon.com/dp/B0GKB5Z9SK) [![Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)](https://m.media-amazon.com/images/I/31klxoJvqsL.jpg)**Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)**Glamonade**$9.42**4.4★**▲ 99%**](https://www.amazon.com/dp/B0FQNNQPX1) [![Nanoskin Acetone 1 Gallon Industrial & Aerospace Grade Solvent Cleaner Fast-Evaporating Degreaser for Metal Glass & Composite Surface Prep Residue-Free Formula for Paint & Adhesive Removal](https://m.media-amazon.com/images/I/419pRiqpmBL.jpg)**Nanoskin Acetone 1 Gallon Industrial & Aerospace Grade Solvent Cleaner Fast-Evaporating Degreaser for Metal Glass & Composite Surface Prep Residue-Free Formula for Paint & Adhesive Removal**Nanoskin**$37.64**4.6★**▲ 92%**](https://www.amazon.com/dp/B016K08U0A) [![Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish](https://m.media-amazon.com/images/I/31lt5dWfA8L.jpg)**Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish**Onyx Professional**$8.72**4.6★**▲ 19%**](https://www.amazon.com/dp/B0F5X2SFQ5) [![ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)](https://m.media-amazon.com/images/I/31grYBGyQtL.jpg)**ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)**ella+mila**$5.83**4.7★**▲ 13%**](https://www.amazon.com/dp/B0F5R8VZYJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

125K75KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good and affordable”*

**Efficiency**18%

*“WORKS WELL”*

**Advertised Vs Actual Product**11%

*“Does exactly what it says”*

**Ease Of Cleaning**10%

*“keeps clean up to a minimum”*

**Ease Of Use**9%

*“Easy Off”*

**Value For Money**8%

*“Great value”*

**Smell**6%

*“Love the smell”*

**Stitch/Finish/Polish**2%

*“This works very well at removing polish”*

**Paint Quality**1%

*“works really well for nail polishes and gel polishes”*

**Adhesion/Stickiness**1%

*“Effective for Nail Glue”*

### **What buyers complain about **

**Functionality-Overall**27%

*“Did not work as expected”*

**Leak-Proof**12%

*“leaking”*

**Value For Money**9%

*“Waste of money”*

**Size-Overall**9%

*“Bottle was smaller than expected”*

**Smell**8%

*“Smells like Vomit”*

**Ease Of Cleaning**5%

*“VERY DISAPPOINTED...This cheap mess do not work”*

**Advertised Vs Actual Product**3%

*“It's not as described”*

**Strength**2%

*“seems weak compared to other's”*

**Ease Of Use**2%

*“found it to be impossible”*

**Quality-Overall**2%

*“quality is questionable for me”*

### **Top return reasons **

**Functionality-Overall**30%

**Advertised Vs Actual Product**14%

**Leak-Proof**14%

**Defective Material/Parts**8%

**Value For Money**7%

**Smell**6%

**Size-Overall**5%

**Strength**1%

**Motor Power**1%

**Adhesion/Stickiness**1%