---
title: "2mm rhinestones — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/2mm-rhinestones"
last_updated: "2026-07-13T20:18:56.626Z"
locale: en
meta:
  description: "a small market ($60K/yr) — 2mm rhinestones doesn't clear our bar today."
  "og:description": "a small market ($60K/yr) — 2mm rhinestones doesn't clear our bar today."
  "og:title": "2mm rhinestones — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **2mm rhinestones**

**Skip it**

A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 55Conversion 50Competition 57Returns 97Price range 34Avg price 49Brand share 35Review moat 59Quality gap 19

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,135.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+28.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.91**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.18–$20.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$60K**

$60K/yr · 127K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**84%**

**Open market**

**11%**

- TINKRSTUFF31% - qiipii24% - editTime17% - BELLEBOOST7% - LOTWOW5% - Umillars5% - Open — no brand owns it (5 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art](https://m.media-amazon.com/images/I/61xcfcFffzL.jpg)**22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art**TINKRSTUFF**$13.94**4.7★2,973 rev](https://www.amazon.com/dp/B0F4KJZMP6) [2![20000pcs 2mm Sparkling Crystal Nail Rhinestones Pearls Kit 5 Boxes Flatback Multicolor Transparent Jelly AB Mermaid Gems with Pick Up Pen and Tweezers for Manicure Salon & Craft DIY Designs (2mm)](https://m.media-amazon.com/images/I/61F8nvJ9qPL.jpg)**20000pcs 2mm Sparkling Crystal Nail Rhinestones Pearls Kit 5 Boxes Flatback Multicolor Transparent Jelly AB Mermaid Gems with Pick Up Pen and Tweezers for Manicure Salon & Craft DIY Designs (2mm)**editTime**$8.59**4.8★276 rev](https://www.amazon.com/dp/B0C153WJBP) [3![qiipii 24 Color 2mm Small Jelly Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes](https://m.media-amazon.com/images/I/5152zVEbxHL.jpg)**qiipii 24 Color 2mm Small Jelly Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes**qiipii**$8.83**4.7★464 rev](https://www.amazon.com/dp/B0FC6C2N1D) [4![qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes](https://m.media-amazon.com/images/I/51he+5Zo7CL.jpg)**qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes**qiipii**$12.83**4.7★283 rev](https://www.amazon.com/dp/B0FR8VCXSK) [5![6 Boxes 2mm Nail Art Rhinestones for Bedazzling Kit Mixed-Color Small Jelly Clear AB Rhinestones Decoration Flatback Pearls Nail Accessories with Tweezers and Brush for Nails DIY Tumblers Face Makeup](https://m.media-amazon.com/images/I/61p5t8cDTSL.jpg)**6 Boxes 2mm Nail Art Rhinestones for Bedazzling Kit Mixed-Color Small Jelly Clear AB Rhinestones Decoration Flatback Pearls Nail Accessories with Tweezers and Brush for Nails DIY Tumblers Face Makeup**Umillars**$9.30**4.5★53 rev](https://www.amazon.com/dp/B0FJKT8YMR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**361 rev4mo ago](https://www.amazon.com/dp/B0GGQVV82X) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**346 rev4mo ago](https://www.amazon.com/dp/B0GGQV6YRN) [![LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor](https://m.media-amazon.com/images/I/61LYaX2VAVL.jpg)**LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor**LERBOU**$20.00**121 rev6mo ago](https://www.amazon.com/dp/B0G92784RC) [![qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes](https://m.media-amazon.com/images/I/51he+5Zo7CL.jpg)**qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes**qiipii**$12.83**283 rev9mo ago](https://www.amazon.com/dp/B0FR8VCXSK) [![qiipii 24 Color 2mm Small Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Jelly Craystal Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles Crafts Shoes](https://m.media-amazon.com/images/I/51b1zE+VeyL.jpg)**qiipii 24 Color 2mm Small Resin Rhinestones for Bedazzling Crafting SS6 Tiny Flatback Stones Colorful AB Jelly Craystal Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles Crafts Shoes**qiipii**$8.97**464 rev10mo ago](https://www.amazon.com/dp/B0FR48QQL1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**4.7★**▲ 134%**](https://www.amazon.com/dp/B0GGQVV82X) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**4.8★**▲ 134%**](https://www.amazon.com/dp/B0GGQV6YRN) [![LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor](https://m.media-amazon.com/images/I/61LYaX2VAVL.jpg)**LERBOU 36000Pcs in 48 Colors Rhinestones for Bedazzling and Diamond Art 3mm Flatback Gems with 310ml B7000 Jewelry Glue Tweezers Perfect for Nail Art Crafting Clothing Fabric Decor**LERBOU**$20.00**4.6★**▲ 118%**](https://www.amazon.com/dp/B0G92784RC) [![50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/61jh-DyPKUL.jpg)**50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$20.14**4.8★**▲ 92%**](https://www.amazon.com/dp/B0FPF67JWL) [![qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes](https://m.media-amazon.com/images/I/51he+5Zo7CL.jpg)**qiipii 36 Color 2mm Tiny Jelly Resin Rhinestones for Bedazzling Crafting SS6 Small Flatback Stones Colorful AB Gems Diamonds Charms for Nails Eyes Face Makeup Tumblers Bottles DIY Crafts Clothes Shoes**qiipii**$12.83**4.7★**▲ 69%**](https://www.amazon.com/dp/B0FR8VCXSK)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 20 weeks — +28.1% search growth over the last 90 days.

5K3KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Awesome colors”*

**Quality-Overall**16%

*“Amazing quality”*

**Adhesion/Stickiness**10%

*“good adhesive”*

**Value For Money**9%

*“Excellent value”*

**Ease Of Use**9%

*“Easy To Use”*

**Brightness/Shine/Glow**6%

*“shine so bright”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Gifting Purpose**4%

*“Great Gift”*

**Size-Overall**3%

*“The sizes are consistent”*

**Design-Overall**2%

*“Fun to design different things”*

### **What buyers complain about **

**Adhesion/Stickiness**20%

*“Not nearly enough glue”*

**Size-Overall**13%

*“it was short”*

**Color**11%

*“wont be able to color match”*

**Smell**9%

*“THEY STINK”*

**Advertised Vs Actual Product**3%

*“Pictures are deceiving”*

**Ease Of Use**3%

*“Container can't close properly”*

**Leak-Proof**2%

*“it started spilling everywhere”*

**Quality-Overall**2%

*“Not their best product”*

**Instructions/User Manual/Troubleshooting**2%

*“its annoying to figure out how to use”*

**Brightness/Shine/Glow**1%

*“Sometimes they arent as sparkly”*

### **Top return reasons **

**Size-Overall**56%

**Adhesion/Stickiness**11%

**Color**11%

**Advertised Vs Actual Product**7%

**Value For Money**4%

**Defective Material/Parts**3%

**Quality-Overall**2%

**Leak-Proof**1%

**Smell**1%

**Functionality-Overall**1%