---
title: "100 gel nail polish set — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/100-gel-nail-polish-set"
last_updated: "2026-07-14T00:45:46.664Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — 100 gel nail polish set doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — 100 gel nail polish set doesn't clear our bar today."
  "og:title": "100 gel nail polish set — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **100 gel nail polish set**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 9Conversion 24Competition 8Returns 90Price range 95Avg price 94Brand share 0Review moat 21Quality gap 58

**Price range**

**Incredible****$30.63–$65.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$47.84**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,637**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$50K**

$50K/yr · 55K searches

**Growth**

**Bad****-31.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- beetles Gel Polish78% - JODSONE15% - ROSALIND4% - VANREESA3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$15K45%$22K60%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure](https://m.media-amazon.com/images/I/61bEw1x+s6L.jpg)**Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure**beetles Gel Polish**$62.82**4.4★7,020 rev](https://www.amazon.com/dp/B0D2MFX5V2) [2![Beetles 110 PCS Gel Nail Polish Set 100 Colors Infinite Inspiration Gift Spree All Season Red Brown Green Black Gel Polish with 5Pcs Base Top Coat Soak Off UV for Manicure Lovers DIY at Home](https://m.media-amazon.com/images/I/51nkuHNfqvL.jpg)**Beetles 110 PCS Gel Nail Polish Set 100 Colors Infinite Inspiration Gift Spree All Season Red Brown Green Black Gel Polish with 5Pcs Base Top Coat Soak Off UV for Manicure Lovers DIY at Home**beetles Gel Polish**$46.78**4.4★22,863 rev](https://www.amazon.com/dp/B0D2MCCM83) [3![JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers](https://m.media-amazon.com/images/I/515wI0RCo8L.jpg)**JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers**JODSONE**$30.63**4.4★3,480 rev](https://www.amazon.com/dp/B0BK94CR41) [4![Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women](https://m.media-amazon.com/images/I/51jPfoFqaHL.jpg)**Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women**beetles Gel Polish**$51.63**4.5★27,484 rev](https://www.amazon.com/dp/B0DTTCY18S) [5![Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art](https://m.media-amazon.com/images/I/61EVbnpw3rL.jpg)**Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art**beetles Gel Polish**$65.65**4.4★22,863 rev](https://www.amazon.com/dp/B0DTTM3ZC9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use](https://m.media-amazon.com/images/I/51yfIGR88fL.jpg)**JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use**JODSONE**$35.76**17 rev9mo ago](https://www.amazon.com/dp/B0FRXPX75W) [![Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women](https://m.media-amazon.com/images/I/51jPfoFqaHL.jpg)**Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women**beetles Gel Polish**$51.63**27,484 rev1y ago](https://www.amazon.com/dp/B0DTTCY18S) [![Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art](https://m.media-amazon.com/images/I/61EVbnpw3rL.jpg)**Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art**beetles Gel Polish**$65.65**22,863 rev1y ago](https://www.amazon.com/dp/B0DTTM3ZC9) [![VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women](https://m.media-amazon.com/images/I/51nQs5KfDWL.jpg)**VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women**VANREESA**$55.38**250 rev2y ago](https://www.amazon.com/dp/B0D7RM1H66) [![Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure](https://m.media-amazon.com/images/I/61bEw1x+s6L.jpg)**Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure**beetles Gel Polish**$62.82**7,020 rev2y ago](https://www.amazon.com/dp/B0D2MFX5V2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women](https://m.media-amazon.com/images/I/51nQs5KfDWL.jpg)**VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women**VANREESA**$55.38**4.3★**▲ 460%**](https://www.amazon.com/dp/B0D7RM1H66) [![JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use](https://m.media-amazon.com/images/I/51yfIGR88fL.jpg)**JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use**JODSONE**$35.76**4.5★**▲ 174%**](https://www.amazon.com/dp/B0FRXPX75W) [![Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women](https://m.media-amazon.com/images/I/51jPfoFqaHL.jpg)**Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women**beetles Gel Polish**$51.63**4.5★**▲ 12%**](https://www.amazon.com/dp/B0DTTCY18S) [![Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art](https://m.media-amazon.com/images/I/61EVbnpw3rL.jpg)**Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art**beetles Gel Polish**$65.65**4.4★**— 3%**](https://www.amazon.com/dp/B0DTTM3ZC9) [![JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers](https://m.media-amazon.com/images/I/515wI0RCo8L.jpg)**JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers**JODSONE**$30.63**4.4★**— 3%**](https://www.amazon.com/dp/B0BK94CR41)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -31.2% search growth over the last 90 days.

900700Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“colors are very pretty”*

**Quality-Overall**12%

*“looks great laid out”*

**Value For Money**12%

*“Worth the money”*

**Ease Of Application**3%

*“Application is easy”*

**Gifting Purpose**3%

*“I gifted this to my daughter for Christmas”*

**Durability**3%

*“What really stands out is how durable”*

**Ease Of Use**2%

*“Absolutely love and easy to use”*

**Stitch/Finish/Polish**2%

*“Amazing colors and gel polish that really works”*

**Design-Overall**2%

*“looks great laid out”*

**Brightness/Shine/Glow**1%

*“Other than that the glitters are gorgeous”*

### **What buyers complain about **

**Size-Overall**26%

*“the bottles were smaller than i anticipated”*

**Leak-Proof**6%

*“Spilled”*

**Allergies**5%

*“Allergic reaction sustained on my fingers”*

**Quality-Overall**5%

*“cheaply made”*

**Color**4%

*“Some colors aren't great”*

**Advertised Vs Actual Product**3%

*“Misleading”*

**Durability**3%

*“it will make it not last very long”*

**Adhesion/Stickiness**2%

*“The glue is terrible”*

**Paint Quality**2%

*“which was frustrating to deal with while painting swatches”*

**Ease Of Use**2%

*“hard to control”*

### **Top return reasons **

**Size-Overall**30%

**Leak-Proof**11%

**Color**10%

**Advertised Vs Actual Product**9%

**Paint Quality**6%

**Functionality-Overall**5%

**Quality-Overall**5%

**Defective Material/Parts**3%

**Product Condition**3%

**Value For Money**3%