---
title: "zinc oxide ointment — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/zinc-oxide-ointment"
last_updated: "2026-07-14T00:52:30.456Z"
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meta:
  description: "zinc oxide ointment clears our launch bar: a $1.0M/yr market growing +38.0% this quarter with returns at 0.5%."
  "og:description": "zinc oxide ointment clears our launch bar: a $1.0M/yr market growing +38.0% this quarter with returns at 0.5%."
  "og:title": "zinc oxide ointment — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

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# **zinc oxide ointment**

**Launch it**

A $1.0M/yr market growing +38.0% this quarter with returns at 0.5% — clears our launch bar.

Market size 78Growth 61Conversion 79Competition 49Returns 98Price range 35Avg price 32Brand share 54Review moat 25Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 1.3M searches

**Growth**

**Good****+38.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.03–$20.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.84**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,684.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**611**

**Top-5 brand share**

**72%**

**Open market**

**24%**

- CareAll17% - Medline Remedy16% - Desitin16% - TenderGentle12% - TOSOWOONG12% - Sudocrem3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$40K8%$81K12%$121K16%$161K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube](https://m.media-amazon.com/images/I/41RTnMg8DCL.jpg)**Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube**Desitin**$7.83**4.8★50,252 rev](https://www.amazon.com/dp/B00ZQXT4EY) [2![Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free](https://m.media-amazon.com/images/I/41Sl4E4CbNL.jpg)**Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free**Medline Remedy**$7.07**4.7★4,486 rev](https://www.amazon.com/dp/B07VD9N1TJ) [3![TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.](https://m.media-amazon.com/images/I/31I2P0sYWgL.jpg)**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**4.4★653 rev](https://www.amazon.com/dp/B0D6YKMQ36) [4![CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 2 oz (3 Pack) Relieves Treats and Prevents Minor Skin Irritations due to Diaper Rash. Helps Seal Out Wetness. Protects Chafed Skin.](https://m.media-amazon.com/images/I/41udihIE7KL.jpg)**CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 2 oz (3 Pack) Relieves Treats and Prevents Minor Skin Irritations due to Diaper Rash. Helps Seal Out Wetness. Protects Chafed Skin.**CareAll**$7.10**4.6★2,539 rev](https://www.amazon.com/dp/B08L3469NH) [5![CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 15 oz. Provides Relief Prevention and Treatment for Chafing due to Diaper Rash. Helps Seal Out Wetness. Non-Nano.](https://m.media-amazon.com/images/I/4180VnOWC3L.jpg)**CareAll Zinc Oxide 20% Skin Protectant Barrier Ointment 15 oz. Provides Relief Prevention and Treatment for Chafing due to Diaper Rash. Helps Seal Out Wetness. Non-Nano.**CareAll**$9.81**4.6★3,977 rev](https://www.amazon.com/dp/B07YCRC8XT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)](https://m.media-amazon.com/images/I/41uR-wJHz9L.jpg)**Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)**Sudocrem**$8.36**1,741 rev1y ago](https://www.amazon.com/dp/B0DKKVRHK9) [![Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen](https://m.media-amazon.com/images/I/41JkaFeCObL.jpg)**Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen**Sturelehub**$9.89**326 rev1y ago](https://www.amazon.com/dp/B0DH26NP2Y) [![Zinc Oxide Ointment for Adults and Babies - 1 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns](https://m.media-amazon.com/images/I/412U2dk0eeL.jpg)**Zinc Oxide Ointment for Adults and Babies - 1 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns**TenderGentle**$5.57**626 rev1y ago](https://www.amazon.com/dp/B0D9KSW58J) [![Zinc Oxide Ointment for Adults and Babies - 2 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns - 20% Zinc Oxide](https://m.media-amazon.com/images/I/51vZC0gYvxL.jpg)**Zinc Oxide Ointment for Adults and Babies - 2 oz Diaper Rash Ointment - Skin Protectant for Diaper Rashes Cuts and Burns - 20% Zinc Oxide**TenderGentle**$6.84**491 rev1y ago](https://www.amazon.com/dp/B0D9KQ6BT1) [![TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.](https://m.media-amazon.com/images/I/31I2P0sYWgL.jpg)**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**653 rev2y ago](https://www.amazon.com/dp/B0D6YKMQ36)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin](https://m.media-amazon.com/images/I/31t7owxkIUL.jpg)**La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin**La Roche-Posay**$18.31**4.6★**▲ 113%**](https://www.amazon.com/dp/B0CZM9MCMK) [![Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)](https://m.media-amazon.com/images/I/41uR-wJHz9L.jpg)**Sudocrem Diaper Rash Cream for Babies Triple Action Zinc Oxide Baby Rash Cream Soothing Skin Protectant for Diaper Care & Baby Skin 4.4oz (125g)**Sudocrem**$8.36**4.8★**▲ 109%**](https://www.amazon.com/dp/B0DKKVRHK9) [![MED PRIDE High-Potency 20% Zinc Oxide Ointment 1oz - Diaper Rash Skin Protectant Zinc Cream- Wound Healing Zinc Oxide Paste for Kids & Adults- Barrier Repair Remedy for Chaffing Rash Cuts Scrapes](https://m.media-amazon.com/images/I/41c5gtfaCPL.jpg)**MED PRIDE High-Potency 20% Zinc Oxide Ointment 1oz - Diaper Rash Skin Protectant Zinc Cream- Wound Healing Zinc Oxide Paste for Kids & Adults- Barrier Repair Remedy for Chaffing Rash Cuts Scrapes**MED PRIDE**$4.48**4.5★**▲ 67%**](https://www.amazon.com/dp/B00HUT7LOC) [![TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.](https://m.media-amazon.com/images/I/31I2P0sYWgL.jpg)**TOSOWOONG Zinc Oxide 10 Cream 100 000ppm Zinc Oxide Heal Soothe Acne Redness Rosacea Treatment Skin Barrier Repair Moisture Non-Comedogenic Korean Skincare 50g 1.76 oz.**TOSOWOONG**$19.44**4.4★**▲ 55%**](https://www.amazon.com/dp/B0D6YKMQ36) [![Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube](https://m.media-amazon.com/images/I/41RTnMg8DCL.jpg)**Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube**Desitin**$7.83**4.8★**▲ 25%**](https://www.amazon.com/dp/B00ZQXT4EY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Excellent product”*

**Allergies**13%

*“helps reduce acne irritation”*

**Efficiency**11%

*“Works as described”*

**Advertised Vs Actual Product**6%

*“As described”*

**Value For Money**5%

*“worth it”*

**Protection**4%

*“This gives an extra layer of protect”*

**Moist/Dry**4%

*“Moisturizer good”*

**Skin Health**4%

*“protects your skin”*

**Thickness**2%

*“It is thick and creamy”*

**Soft Feel**2%

*“feels really gentle”*

### **What buyers complain about **

**Allergies**18%

*“rash”*

**Thickness**10%

*“To thick”*

**Smell**6%

*“Awful Smell”*

**Moist/Dry**4%

*“Dried out”*

**Ease Of Use**4%

*“difficult to use”*

**Value For Money**3%

*“Is expensive”*

**Functionality-Overall**3%

*“The problem is when baby kick the legs, the paste is everywhere, also the diapers”*

**Quality-Overall**2%

*“This is completely unacceptable quality control for a product designed for infants”*

**Texture/Consistency-Overall**2%

*“Consistency very very WAXY and runny”*

**Oily/Greasy**2%

*“leaves you looking greasy”*

### **Top return reasons **

**Functionality-Overall**16%

**Advertised Vs Actual Product**13%

**Smell**10%

**Size-Overall**9%

**Value For Money**7%

**Product Condition**6%

**Texture/Consistency-Overall**4%

**Thickness**3%

**Ingredients-Overall**3%

**Leak-Proof**3%