---
title: "windi — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/windi"
last_updated: "2026-07-14T04:54:07.177Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — windi doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — windi doesn't clear our bar today."
  "og:title": "windi — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **windi**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 15Conversion 92Competition 10Returns 93Price range 77Avg price 95Brand share 7Review moat 23Quality gap 43

**Avg price**

**Incredible****$43.39**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$7.83–$117.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$710K**

$710K/yr · 145K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,223.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- Frida46% - Fewlby19% - uhfi14% - Windy9% - JAPARA9% - kaxmyt3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$142K30%$213K40%$284K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 10ct](https://m.media-amazon.com/images/I/31v+isZtI4L.jpg)**Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 10ct**Frida**$11.03**4.5★29,616 rev](https://www.amazon.com/dp/B007RAGALO) [2![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51ScvoKZItL.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.55**4.5★1,279 rev](https://www.amazon.com/dp/B0BZYWS1MW) [3![uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)](https://m.media-amazon.com/images/I/31k5boXPWdL.jpg)**uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)**uhfi**$8.81**4.6★1,435 rev](https://www.amazon.com/dp/B09TL1V852) [4![JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)](https://m.media-amazon.com/images/I/31zriyXwoXL.jpg)**JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)**JAPARA**$9.47**4.5★2,501 rev](https://www.amazon.com/dp/B08DHT7TWR) [5![Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct](https://m.media-amazon.com/images/I/417OaTReoML.jpg)**Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct**Frida**$22.59**4.5★29,616 rev](https://www.amazon.com/dp/B071P39SP6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)](https://m.media-amazon.com/images/I/41IKrsCvezL.jpg)**Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)**kaxmyt**$7.83**267 rev1y ago](https://www.amazon.com/dp/B0DQWDFH4Q) [![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51ScvoKZItL.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.55**1,279 rev3y ago](https://www.amazon.com/dp/B0BZYWS1MW) [![uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)](https://m.media-amazon.com/images/I/31k5boXPWdL.jpg)**uhfi Gas and Colic Reliever for Babies Baby Gas Colic Passer Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Babies 20 Count (Pack of 1)**uhfi**$8.81**1,435 rev4y ago](https://www.amazon.com/dp/B09TL1V852) [![JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)](https://m.media-amazon.com/images/I/31zriyXwoXL.jpg)**JAPARA Gas and Colic Reliever for Babies Natural Solution for Baby Colic and Gas Relief 100% Safe & Effective Instant Constipation Relief for Gassy Babies (20 Count)**JAPARA**$9.47**2,501 rev5y ago](https://www.amazon.com/dp/B08DHT7TWR) [![Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct](https://m.media-amazon.com/images/I/417OaTReoML.jpg)**Frida Baby Windi Gas Passer Baby Gas Relief Made in USA 100% Natural Safe & Effective Instant Relief for Babies & Infants 20ct**Frida**$22.59**29,616 rev9y ago](https://www.amazon.com/dp/B071P39SP6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51ScvoKZItL.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.55**4.5★**▲ 260%**](https://www.amazon.com/dp/B0BZYWS1MW) [![Windy Slip-On Bag Gloves Black Regular](https://m.media-amazon.com/images/I/51Ig86GCQkL.jpg)**Windy Slip-On Bag Gloves Black Regular**Windy**$74.33**4.6★**▲ 125%**](https://www.amazon.com/dp/B00BOYVUCI) [![Windy Leather Muay Thai Training Sparring Gloves 16-Ounce Black](https://m.media-amazon.com/images/I/51yKFrZwS1L.jpg)**Windy Leather Muay Thai Training Sparring Gloves 16-Ounce Black**Windy**$117.80**4.4★**▲ 111%**](https://www.amazon.com/dp/B00BQN2W1A) [![Windy Muay Thai Training Gloves Black 16-Ounce](https://m.media-amazon.com/images/I/51oLpB4nhJL.jpg)**Windy Muay Thai Training Gloves Black 16-Ounce**Windy**$113.14**4.3★**▲ 65%**](https://www.amazon.com/dp/B00BQN2T4A) [![Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)](https://m.media-amazon.com/images/I/41IKrsCvezL.jpg)**Gas and Colic Reliever for Babies Effective Instant Constipation Relief for Babies Natural Solution for Baby Colic and Gas Relief (20 Count White)**kaxmyt**$7.83**4.5★**— 6%**](https://www.amazon.com/dp/B0DQWDFH4Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -20.5% search growth over the last 90 days.

4K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**24%

*“Worth Having on Hand”*

**Value For Money**12%

*“most affordable so far”*

**Quality-Overall**9%

*“I bought these BECAUSE it had good reviews”*

**Advertised Vs Actual Product**7%

*“It works like it should”*

**Efficiency**6%

*“Very effective”*

**Comfort-Overall**5%

*“Helpful during especially uncomfortable episodes”*

**Regulates Digestion**4%

*“Colic relief”*

**Soft Feel**4%

*“These were smooth on the tips and worked well”*

**Safety Standards**3%

*“the safety stopper helps give confidence during use”*

**Design-Overall**3%

*“Fantastic invention”*

### **What buyers complain about **

**Functionality-Overall**43%

*“Not working well”*

**Value For Money**8%

*“they are very costly”*

**Comfort-Overall**6%

*“seemed very uncomfortable”*

**Ease Of Use**5%

*“I feel weird using it”*

**Sleep Quality**4%

*“After hardly sleeping”*

**Advertised Vs Actual Product**4%

*“Also the video advertisement for this product is deeply disturbing”*

**Ease Of Cleaning**3%

*“are much much less clean up”*

**Age Suitability**2%

*“I will say not as successful with my second child”*

**Design-Overall**2%

*“Design should improve for comfort”*

**Abrasiveness**2%

*“had a small stain on the side so Im kind of scared to use these since they werent sealed”*

### **Top return reasons **

**Functionality-Overall**30%

**Size-Overall**10%

**Product Condition**9%

**Advertised Vs Actual Product**7%

**Age Suitability**6%

**Defective Material/Parts**6%

**Comfort-Overall**6%

**Value For Money**5%

**Ease Of Cleaning**3%

**Safety Standards**2%