---
title: "waterproof crib sheets — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/waterproof-crib-sheets"
last_updated: "2026-07-14T04:02:13.180Z"
locale: en
meta:
  description: "a small market ($54K/yr) — waterproof crib sheets doesn't clear our bar today."
  "og:description": "a small market ($54K/yr) — waterproof crib sheets doesn't clear our bar today."
  "og:title": "waterproof crib sheets — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **waterproof crib sheets**

**Skip it**

A small market ($54K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 32Conversion 44Competition 40Returns 80Price range 70Avg price 84Brand share 21Review moat 34Quality gap 18

**Avg price**

**Great****$18.62**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$8.70–$29.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,118.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$54K**

$54K/yr · 82K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**91%**

**Open market**

**5%**

- KeaBabies44% - Biloban30% - BEDLORE8% - david's kids7% - MOONQUEEN3% - Ely's & Co.3% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![2-Pack Waterproof Baby Crib Sheets for Boys Girls - 52x28 Viscose Derived from Bamboo Toddler Bed Sheet Neutral Fitted Crib Mattress Protector Cover for Baby Bedding Soft & Gentle (Ecru)](https://m.media-amazon.com/images/I/31fYTlKnGlL.jpg)**2-Pack Waterproof Baby Crib Sheets for Boys Girls - 52x28 Viscose Derived from Bamboo Toddler Bed Sheet Neutral Fitted Crib Mattress Protector Cover for Baby Bedding Soft & Gentle (Ecru)**KeaBabies**$23.16**4.6★845 rev](https://www.amazon.com/dp/B0BZYJ4S1H) [2![2-Pack Waterproof Crib Sheets for Boys Girls - 52x28 Fitted Organic Cotton Baby Crib Sheets Toddler Mattress Protector Cover Washable Soft & Durable Baby Bedding Essentials (KeaSafari)](https://m.media-amazon.com/images/I/51BBQcco5JL.jpg)**2-Pack Waterproof Crib Sheets for Boys Girls - 52x28 Fitted Organic Cotton Baby Crib Sheets Toddler Mattress Protector Cover Washable Soft & Durable Baby Bedding Essentials (KeaSafari)**KeaBabies**$21.69**4.7★506 rev](https://www.amazon.com/dp/B0CYYZSZFF) [3![Crib Sheets Waterproof 2 Pack Crib Mattress Protector Toddler Fitted Crib Sheet Neutral Ultra Soft & Breathable Toddler Bed Sheets for Boys and Girls Grey](https://m.media-amazon.com/images/I/21u6P3xgioL.jpg)**Crib Sheets Waterproof 2 Pack Crib Mattress Protector Toddler Fitted Crib Sheet Neutral Ultra Soft & Breathable Toddler Bed Sheets for Boys and Girls Grey**Biloban**$14.46**4.6★2,074 rev](https://www.amazon.com/dp/B09PD7PXTZ) [4![Biloban 4-Pack Crib Sheets Waterproof for Boys Girls Fitted Crib Sheet for Standard Crib and Toddler Mattress Protector Super Soft Microfiber Baby Sheet 52x28x8in(Green+Leaf)](https://m.media-amazon.com/images/I/41BBn4bvgFL.jpg)**Biloban 4-Pack Crib Sheets Waterproof for Boys Girls Fitted Crib Sheet for Standard Crib and Toddler Mattress Protector Super Soft Microfiber Baby Sheet 52x28x8in(Green+Leaf)**Biloban**$22.61**4.9★33 rev](https://www.amazon.com/dp/B0DNF28QR9) [5![BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)](https://m.media-amazon.com/images/I/41cc1t8HyuL.jpg)**BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)**BEDLORE**$17.04**4.8★1,658 rev](https://www.amazon.com/dp/B0C9MJN3J9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Biloban 4-Pack Crib Sheets Waterproof for Boys Girls Fitted Crib Sheet for Standard Crib and Toddler Mattress Protector Super Soft Microfiber Baby Sheet 52x28x8in(Green+Leaf)](https://m.media-amazon.com/images/I/41BBn4bvgFL.jpg)**Biloban 4-Pack Crib Sheets Waterproof for Boys Girls Fitted Crib Sheet for Standard Crib and Toddler Mattress Protector Super Soft Microfiber Baby Sheet 52x28x8in(Green+Leaf)**Biloban**$22.61**33 rev1y ago](https://www.amazon.com/dp/B0DNF28QR9) [![2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)](https://m.media-amazon.com/images/I/41eOcpdLuoL.jpg)**2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)**KeaBabies**$18.95**403 rev2y ago](https://www.amazon.com/dp/B0D7H6SC87) [![2-Pack Waterproof Pack and Play Sheets Mini Crib Sheets Fitted for Boy Girl - 38 x 26 Viscose from Bamboo Pack N Play Mattress Sheets for Graco Toddler Playard Baby Crib Sheets Neutral (Foxtrot)](https://m.media-amazon.com/images/I/412yQwcTDUL.jpg)**2-Pack Waterproof Pack and Play Sheets Mini Crib Sheets Fitted for Boy Girl - 38 x 26 Viscose from Bamboo Pack N Play Mattress Sheets for Graco Toddler Playard Baby Crib Sheets Neutral (Foxtrot)**KeaBabies**$15.34**279 rev2y ago](https://www.amazon.com/dp/B0CZRPF7RM) [![2-Pack Waterproof Crib Sheets for Boys Girls - 52x28 Fitted Organic Cotton Baby Crib Sheets Toddler Mattress Protector Cover Washable Soft & Durable Baby Bedding Essentials (KeaSafari)](https://m.media-amazon.com/images/I/51BBQcco5JL.jpg)**2-Pack Waterproof Crib Sheets for Boys Girls - 52x28 Fitted Organic Cotton Baby Crib Sheets Toddler Mattress Protector Cover Washable Soft & Durable Baby Bedding Essentials (KeaSafari)**KeaBabies**$21.69**506 rev2y ago](https://www.amazon.com/dp/B0CYYZSZFF) [![GUNTAIL Baby Crib Sheets for Boys Girls 2 Pack Fitted Crib Sheet for Standard Crib and Toddler Mattress Soft Microfiber Baby Sheet 52x28x8in (Brown & Green)](https://m.media-amazon.com/images/I/21Qck4H9CAL.jpg)**GUNTAIL Baby Crib Sheets for Boys Girls 2 Pack Fitted Crib Sheet for Standard Crib and Toddler Mattress Soft Microfiber Baby Sheet 52x28x8in (Brown & Green)**GUNTAIL**$8.70**5,220 rev2y ago](https://www.amazon.com/dp/B0CP169Z94)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MOONQUEEN 2-Pack Baby Fitted Crib Sheets - Soft Breathable Microfiber Toddler Nursery Sheet Set for Boys and Girls Fits Standard Size Crib Mattress 28 x 52 x 8in Grey](https://m.media-amazon.com/images/I/214DiBeW-dL.jpg)**MOONQUEEN 2-Pack Baby Fitted Crib Sheets - Soft Breathable Microfiber Toddler Nursery Sheet Set for Boys and Girls Fits Standard Size Crib Mattress 28 x 52 x 8in Grey**MOONQUEEN**$8.96**4.7★**▲ 221%**](https://www.amazon.com/dp/B0BDKYNB7Z) [![Elys & Co. Waterproof Crib Sheet/Toddler Bed Sheets All-in-One Mattress Protector and Fitted Sheet Soft Jersey Cotton Grey Splash & Stripes Gender Neutral Nursery Bedding Essential 2-Pack](https://m.media-amazon.com/images/I/41RnZ9mfHaL.jpg)**Elys & Co. Waterproof Crib Sheet/Toddler Bed Sheets All-in-One Mattress Protector and Fitted Sheet Soft Jersey Cotton Grey Splash & Stripes Gender Neutral Nursery Bedding Essential 2-Pack**Ely's & Co.**$29.71**4.8★**▲ 165%**](https://www.amazon.com/dp/B07H437L56) [![2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)](https://m.media-amazon.com/images/I/41eOcpdLuoL.jpg)**2-Pack Waterproof Crib Mattress Protector Cover Fitted - Quiet Baby Crib Mattress Pad Sheets 52 x 28 Soft Quilted Cotton Baby Sheet Machine Washable Easy Fit Durable (Soft White/Mavy)**KeaBabies**$18.95**4.8★**▲ 64%**](https://www.amazon.com/dp/B0D7H6SC87) [![BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)](https://m.media-amazon.com/images/I/41cc1t8HyuL.jpg)**BEDLORE Waterproof Mattress Protector Crib 2 Pack Soft Gray Mattress Pad Noiseless Machine Washable Mattress Cover Ultimate Protection for Your Babys Crib Toddler Bed (52x28)**BEDLORE**$17.04**4.8★**▲ 64%**](https://www.amazon.com/dp/B0C9MJN3J9) [![davids kids Waterproof Crib Sheets Fitted 2 Pack Ultra Soft Breathable Crib Mattress Protector for Boys Girls Neutral Fit Standard Crib Mattress and Toddler Mattresses Black](https://m.media-amazon.com/images/I/41vEHqkBi1L.jpg)**davids kids Waterproof Crib Sheets Fitted 2 Pack Ultra Soft Breathable Crib Mattress Protector for Boys Girls Neutral Fit Standard Crib Mattress and Toddler Mattresses Black**david's kids**$17.36**4.7★**▲ 47%**](https://www.amazon.com/dp/B0BTP2SSGR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×