---
title: "tummy todd — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/tummy-todd"
last_updated: "2026-07-14T00:35:05.490Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — tummy todd doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — tummy todd doesn't clear our bar today."
  "og:title": "tummy todd — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **tummy todd**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 32Conversion 52Competition 46Returns 95Price range 81Avg price 93Brand share 0Review moat 56Quality gap 19

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$49.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.85–$110.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,267.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$115K**

$115K/yr · 55K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- TUBBY TODD93% - The Honest Company3% - Pro Goleem2% - Noodle & Boo2% - Aquaphor1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free](https://m.media-amazon.com/images/I/311d0bOgyAL.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Fragrance-Free**TUBBY TODD**$35.73**4.6★906 rev](https://www.amazon.com/dp/B0DJWNVMF7) [2![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack](https://m.media-amazon.com/images/I/41zvaf0+NNL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack**TUBBY TODD**$55.55**4.7★2,812 rev](https://www.amazon.com/dp/B0DR3DD2WS) [3![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free](https://m.media-amazon.com/images/I/31d8mCZTYvL.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free**TUBBY TODD**$52.87**4.6★906 rev](https://www.amazon.com/dp/B0D4MMLN2B) [4![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary](https://m.media-amazon.com/images/I/41cU2sWBP3L.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary**TUBBY TODD**$52.95**4.6★906 rev](https://www.amazon.com/dp/B0D4MMSTWX) [5![TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size](https://m.media-amazon.com/images/I/31jVKvzppIL.jpg)**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**4.6★644 rev](https://www.amazon.com/dp/B0F2JLTZGC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz](https://m.media-amazon.com/images/I/3114AAe30gL.jpg)**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz**TUBBY TODD**$40.32**3 rev2mo ago](https://www.amazon.com/dp/B0H1FDVFBM) [![TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz](https://m.media-amazon.com/images/I/31h3q+PGTRL.jpg)**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz**TUBBY TODD**$40.44**3 rev2mo ago](https://www.amazon.com/dp/B0H1F2FWNT) [![TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size](https://m.media-amazon.com/images/I/31jVKvzppIL.jpg)**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**644 rev1y ago](https://www.amazon.com/dp/B0F2JLTZGC) [![TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free](https://m.media-amazon.com/images/I/31C8vCVC4QL.jpg)**TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free**TUBBY TODD**$65.28**392 rev1y ago](https://www.amazon.com/dp/B0F2JN3VTJ) [![TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size](https://m.media-amazon.com/images/I/31A0SjySbKL.jpg)**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Lavender Rosemary Standard Size**TUBBY TODD**$55.74**644 rev1y ago](https://www.amazon.com/dp/B0F2JM3DFW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz](https://m.media-amazon.com/images/I/31h3q+PGTRL.jpg)**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Lavender Rosemary - 25 Fl Oz**TUBBY TODD**$40.44**5.0★**▲ 249%**](https://www.amazon.com/dp/B0H1F2FWNT) [![TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz](https://m.media-amazon.com/images/I/3114AAe30gL.jpg)**TUBBY TODD Everyday Baby Lotion - Non-Toxic Hypoallergenic Baby Moisturizer for Sensitive Skin - Made With Natural Extracts & Plant- Based Ingredients - Fragrance Free - 25 Fl Oz**TUBBY TODD**$40.32**5.0★**▲ 247%**](https://www.amazon.com/dp/B0H1FDVFBM) [![Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey](https://m.media-amazon.com/images/I/41vGy9F+8uL.jpg)**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★**▲ 221%**](https://www.amazon.com/dp/B0CTGYBG2V) [![TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary](https://m.media-amazon.com/images/I/41H9b+juRrL.jpg)**TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 7.9 Oz Gift Set - Lavender Rosemary**TUBBY TODD**$66.12**4.6★**▲ 110%**](https://www.amazon.com/dp/B0CSZ98LBD) [![TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free](https://m.media-amazon.com/images/I/31HXxpSEkRL.jpg)**TUBBY TODD Baby Bath & Skincare Kit - The Baby Bundle - Shampoo and Body Wash Everyday Lotion 8.5 Oz All Over Ointment 3.5 Oz & Diaper Paste Cream 4 Oz Gift Set - Fragrance-Free**TUBBY TODD**$64.95**4.6★**▲ 91%**](https://www.amazon.com/dp/B0CSZ87JJ1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — +5.5% search growth over the last 90 days.

2K1KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“the product is beautiful”*

**Value For Money**12%

*“Worth every single penny”*

**Allergies**12%

*“It does not irritate skin”*

**Moist/Dry**8%

*“Perfect moisturizer”*

**Smell**7%

*“neutral scent”*

**Efficiency**6%

*“It worked fast”*

**Soft Feel**5%

*“smooth the skin”*

**Size-Overall**3%

*“fits him perfectly”*

**Skin Health**2%

*“Luckily it does well for my skin so”*

**Sensitivity-Overall**2%

*“Very gentle and easy un sensitive skin”*

### **What buyers complain about **

**Allergies**29%

*“Caused Immediate and Severe Rash”*

**Value For Money**16%

*“Very expensive”*

**Size-Overall**4%

*“The containers are small”*

**Functionality-Overall**4%

*“it's not effective at all”*

**Moist/Dry**3%

*“My babies had dry skin briefly”*

**Smell**3%

*“doesnt have a strong scent”*

**Skin Health**3%

*“Burns babies skin”*

**Thickness**2%

*“its a thicker shampoo”*

**Sensitivity-Overall**2%

*“Not Safe for Sensitive Skin”*

**Advertised Vs Actual Product**2%

*“I think this is very misleading”*

### **Top return reasons **

**Size-Overall**36%

**Value For Money**10%

**Functionality-Overall**9%

**Smell**7%

**Leak-Proof**6%

**Advertised Vs Actual Product**6%

**Product Condition**3%

**Defective Material/Parts**2%

**Quality-Overall**2%

**Wrist Fit**2%