---
title: "tubby todd — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/tubby-todd"
last_updated: "2026-07-14T01:09:17.487Z"
locale: en
meta:
  description: "tubby todd shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "tubby todd shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "tubby todd — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **tubby todd**

**Worth a look**

Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 99Growth 17Conversion 61Competition 20Returns 94Price range 95Avg price 94Brand share 0Review moat 47Quality gap 21

**Market size**

**Incredible****$7.2M**

$7.2M/yr · 2.8M searches

**Price range**

**Incredible****$21.26–$65.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$48.52**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,849.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▲rising

**Sellers**

**4**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- TUBBY TODD93% - JAN & JUL7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$715K20%$1.4M30%$2.1M40%$2.9M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack](https://m.media-amazon.com/images/I/41zvaf0+NNL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack**TUBBY TODD**$55.55**4.7★2,812 rev](https://www.amazon.com/dp/B0DR3DD2WS) [2![TUBBY TODD All Over Ointment Baby Eczema Cream Everyday Multi-Purpose Baby Skin Relief Cream Sensitive and Dry Skin Rash & Irritation - Steroid & Gluten Free Fragrance-Free 8 oz 2 Pack](https://m.media-amazon.com/images/I/416peTGoLHL.jpg)**TUBBY TODD All Over Ointment Baby Eczema Cream Everyday Multi-Purpose Baby Skin Relief Cream Sensitive and Dry Skin Rash & Irritation - Steroid & Gluten Free Fragrance-Free 8 oz 2 Pack**TUBBY TODD**$65.91**4.7★2,812 rev](https://www.amazon.com/dp/B0CSZ7Z7FT) [3![TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size](https://m.media-amazon.com/images/I/31jVKvzppIL.jpg)**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**4.6★644 rev](https://www.amazon.com/dp/B0F2JLTZGC) [4![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz](https://m.media-amazon.com/images/I/41W7sY3dxzL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz**TUBBY TODD**$30.56**4.7★2,812 rev](https://www.amazon.com/dp/B0F9DR31M4) [5![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free](https://m.media-amazon.com/images/I/31d8mCZTYvL.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free**TUBBY TODD**$52.87**4.6★906 rev](https://www.amazon.com/dp/B0D4MMLN2B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz](https://m.media-amazon.com/images/I/41W7sY3dxzL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz**TUBBY TODD**$30.56**2,812 rev1mo ago](https://www.amazon.com/dp/B0F9DR31M4) [![TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size](https://m.media-amazon.com/images/I/31jVKvzppIL.jpg)**TUBBY TODD Baby Bundle Newborn Skin Care Set - Hypoallergenic Hair + Body Wash All Over Ointment with Colloidal Oatmeal Sweet Cheeks Diaper Paste - Fragrance Free Standard Size**TUBBY TODD**$55.59**644 rev1y ago](https://www.amazon.com/dp/B0F2JLTZGC) [![TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free](https://m.media-amazon.com/images/I/31C8vCVC4QL.jpg)**TUBBY TODDs Baby Body Wash & All Over Ointment Eczema Set - Gentle Hypoallergenic Skincare for Newborns & Toddlers - 25oz Fragrance-Free**TUBBY TODD**$65.28**392 rev1y ago](https://www.amazon.com/dp/B0F2JN3VTJ) [![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack](https://m.media-amazon.com/images/I/41zvaf0+NNL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack**TUBBY TODD**$55.55**2,812 rev1y ago](https://www.amazon.com/dp/B0DR3DD2WS) [![TUBBY TODD All Over Ointment - Baby Eczema Cream - Everyday Multi-Purpose Baby Skin Relief Cream - Sensitive Skin Dry Skin & Irritation - Steroid & Gluten Free - Lavender Rosemary 2 Pack 3.5oz & 8oz](https://m.media-amazon.com/images/I/41wteZ4-igL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream - Everyday Multi-Purpose Baby Skin Relief Cream - Sensitive Skin Dry Skin & Irritation - Steroid & Gluten Free - Lavender Rosemary 2 Pack 3.5oz & 8oz**TUBBY TODD**$55.47**2,812 rev1y ago](https://www.amazon.com/dp/B0DR3CT476)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)](https://m.media-amazon.com/images/I/510p5hyP7PL.jpg)**JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)**JAN & JUL**$21.26**4.8★**▲ 363%**](https://www.amazon.com/dp/B08NTVSF7X) [![TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz](https://m.media-amazon.com/images/I/41W7sY3dxzL.jpg)**TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free - 1 Pack 8 Oz**TUBBY TODD**$30.56**4.7★**▲ 362%**](https://www.amazon.com/dp/B0F9DR31M4) [![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free](https://m.media-amazon.com/images/I/31d8mCZTYvL.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Fragrance-Free**TUBBY TODD**$52.87**4.6★**▲ 92%**](https://www.amazon.com/dp/B0D4MMLN2B) [![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary](https://m.media-amazon.com/images/I/41cU2sWBP3L.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 8.5oz Baby Shampoo and Body Wash 8.5oz Everyday Lotion & 3.5oz All Over Ointment - Lavender Rosemary**TUBBY TODD**$52.95**4.6★**▲ 74%**](https://www.amazon.com/dp/B0D4MMSTWX) [![TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary](https://m.media-amazon.com/images/I/41f2cPDf4gL.jpg)**TUBBY TODD 3-Step Baby Bath & Skincare Routine - The Regulars Bundle - 2oz Baby Shampoo and Body Wash 2oz Everyday Lotion & 1oz All Over Ointment - Lavender Rosemary**TUBBY TODD**$35.67**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DJWMP298)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**14%

*“Worth the price point”*

**Allergies**13%

*“It does not irritate skin”*

**Quality-Overall**11%

*“Excellent product”*

**Moist/Dry**9%

*“Great for dryness”*

**Efficiency**7%

*“It worked fast”*

**Smell**6%

*“Fragrance free”*

**Soft Feel**4%

*“smooth the skin”*

**Skin Health**3%

*“Luckily it does well for my skin so”*

**Sensitivity-Overall**3%

*“Very gentle and easy un sensitive skin”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Allergies**35%

*“Caused Immediate and Severe Rash”*

**Value For Money**15%

*“Way too expensive”*

**Functionality-Overall**4%

*“it's not effective at all”*

**Skin Health**3%

*“Burns babies skin”*

**Moist/Dry**3%

*“My babies had dry skin briefly”*

**Smell**2%

*“doesnt have a strong scent”*

**Thickness**2%

*“Very thick”*

**Size-Overall**2%

*“The containers are small”*

**Sensitivity-Overall**2%

*“Not Safe for Sensitive Skin”*

**Advertised Vs Actual Product**2%

*“I think this is very misleading”*

### **Top return reasons **

**Functionality-Overall**18%

**Size-Overall**18%

**Value For Money**15%

**Smell**9%

**Advertised Vs Actual Product**8%

**Leak-Proof**5%

**Product Condition**4%

**Skin Health**3%

**Defective Material/Parts**2%

**Moist/Dry**1%