---
title: "toy story cup — Niche Verdict: Worth a look (51&#x2F;100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/toy-story-cup"
last_updated: "2026-07-14T06:23:00.957Z"
locale: en
meta:
  description: "toy story cup shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "toy story cup shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "toy story cup — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toy story cup**

**Worth a look**

Shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 23Growth 79Conversion 32Competition 67Returns 91Price range 52Avg price 78Brand share 38Review moat 24Quality gap 22

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+69.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.21**

avg listing price — sweet spot $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.02–$26.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,237.68**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$91K**

$91K/yr · 217K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**82%**

**Open market**

**15%**

- Zak Designs41% - Simple Modern16% - The First Years11% - Glad10% - Joyhaven4% - NUK3% - Open — no brand owns it (9 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zak Designs Disney Pixar Toy Story Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Woody Buzz & Friends)](https://m.media-amazon.com/images/I/41Aug1UppnL.jpg)**Zak Designs Disney Pixar Toy Story Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Woody Buzz & Friends)**Zak Designs**$14.07**4.6★31,471 rev](https://www.amazon.com/dp/B0GCMDJ6QW) [2![Zak Designs Kelso 15 oz Tumbler Set (Toy Story 4 - Woody & Buzz 2pc Set) Toddlers Cup Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids](https://m.media-amazon.com/images/I/41MDQdUDm4L.jpg)**Zak Designs Kelso 15 oz Tumbler Set (Toy Story 4 - Woody & Buzz 2pc Set) Toddlers Cup Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Bundle for Kids**Zak Designs**$17.91**4.6★31,471 rev](https://www.amazon.com/dp/B084WXR3WN) [3![Zak Designs Disney Pixar Toy Story Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Woody & Friends)](https://m.media-amazon.com/images/I/314iFMnMewL.jpg)**Zak Designs Disney Pixar Toy Story Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Woody & Friends)**Zak Designs**$9.89**4.6★22,579 rev](https://www.amazon.com/dp/B0GH5WLY73) [4![The First Years Take & Toss Toy Story Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe - 10 Oz - 10 Count - Ages 18 Months and Up](https://m.media-amazon.com/images/I/51aUon0tW7L.jpg)**The First Years Take & Toss Toy Story Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe - 10 Oz - 10 Count - Ages 18 Months and Up**The First Years**$15.78**4.8★2,334 rev](https://www.amazon.com/dp/B0FQY9Y9RW) [5![Simple Modern Disney Pixar Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Buzz and Woody Adventures](https://m.media-amazon.com/images/I/31HgXuHE7bL.jpg)**Simple Modern Disney Pixar Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Buzz and Woody Adventures**Simple Modern**$22.72**4.6★8,285 rev](https://www.amazon.com/dp/B0FFVVGLQ5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WPDISCZ 40 pcs cute story cups 40Pcs Cartoon Party Cups 12oz Story Drinking Cups Cartoon Party Decorations Toy Disposable Plastic Cup for Toy Birthday Party Supplies](https://m.media-amazon.com/images/I/51P5ezAKU6L.jpg)**WPDISCZ 40 pcs cute story cups 40Pcs Cartoon Party Cups 12oz Story Drinking Cups Cartoon Party Decorations Toy Disposable Plastic Cup for Toy Birthday Party Supplies**WPDISCZ**$16.30**0 rev2mo ago](https://www.amazon.com/dp/B0GYR3VGDL) [![THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Toy Story Buzz](https://m.media-amazon.com/images/I/31xCo8R2GBL.jpg)**THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Toy Story Buzz**THERMOS**$21.69**11,073 rev3mo ago](https://www.amazon.com/dp/B0GWGJWSCG) [![Zak Designs Disney Pixar Toy Story Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Woody Buzz & Friends)](https://m.media-amazon.com/images/I/31I1LO0l8IL.jpg)**Zak Designs Disney Pixar Toy Story Capri Toddler Tumbler For Travel or At Home 10oz 2-Pack Durable Plastic Sippy Cups With Handle and Leak-Proof Design are Perfect For Kids (Woody Buzz & Friends)**Zak Designs**$18.63**395 rev3mo ago](https://www.amazon.com/dp/B0GN2BKHDF) [![Zak Designs Disney Pixar Toy Story Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Woody & Friends)](https://m.media-amazon.com/images/I/314iFMnMewL.jpg)**Zak Designs Disney Pixar Toy Story Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover (Woody & Friends)**Zak Designs**$9.89**22,579 rev5mo ago](https://www.amazon.com/dp/B0GH5WLY73) [![NUK First Choice Toy Story Active Cup 2.0 10oz. Soft Spout Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-pack](https://m.media-amazon.com/images/I/41M4Yuv+q7L.jpg)**NUK First Choice Toy Story Active Cup 2.0 10oz. Soft Spout Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-pack**NUK**$13.96**3,930 rev5mo ago](https://www.amazon.com/dp/B0GC1JCYTJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WPDISCZ 40 pcs cute story cups 40Pcs Cartoon Party Cups 12oz Story Drinking Cups Cartoon Party Decorations Toy Disposable Plastic Cup for Toy Birthday Party Supplies](https://m.media-amazon.com/images/I/51P5ezAKU6L.jpg)**WPDISCZ 40 pcs cute story cups 40Pcs Cartoon Party Cups 12oz Story Drinking Cups Cartoon Party Decorations Toy Disposable Plastic Cup for Toy Birthday Party Supplies**WPDISCZ**$16.30**0.0★**▲ 135%**](https://www.amazon.com/dp/B0GYR3VGDL) [![THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Toy Story Buzz](https://m.media-amazon.com/images/I/31xCo8R2GBL.jpg)**THERMOS FUNTAINER 16 Ounce Stainless Steel Vacuum Insulated Bottle with Wide Spout Lid Toy Story Buzz**THERMOS**$21.69**4.7★**▲ 135%**](https://www.amazon.com/dp/B0GWGJWSCG) [![Joyhaven 24 Toy Party Favors Cups with Lids and Straws - 16oz Reusable Plastic Cups Toy Themed Birthday Party Decorations Supplies for Kids Baby Shower Goodie Bag Stuffers](https://m.media-amazon.com/images/I/51vyC1YLsYL.jpg)**Joyhaven 24 Toy Party Favors Cups with Lids and Straws - 16oz Reusable Plastic Cups Toy Themed Birthday Party Decorations Supplies for Kids Baby Shower Goodie Bag Stuffers**Joyhaven**$26.93**4.1★**▲ 134%**](https://www.amazon.com/dp/B0GJBSC9Z5) [![Disney Toy Story Baseball Cap and Sunglasses Set for Boys UV 400 Sun Protection Buzz Lightyear Woody Gifts for Boys (Multi Toy Story)](https://m.media-amazon.com/images/I/51j8dtpwqNL.jpg)**Disney Toy Story Baseball Cap and Sunglasses Set for Boys UV 400 Sun Protection Buzz Lightyear Woody Gifts for Boys (Multi Toy Story)**Get Trend**$22.87**4.7★**▲ 115%**](https://www.amazon.com/dp/B0FP57KRS5) [![Zak Designs Disney Pixar Toy Story Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Woody Buzz & Friends)](https://m.media-amazon.com/images/I/41Aug1UppnL.jpg)**Zak Designs Disney Pixar Toy Story Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Woody Buzz & Friends)**Zak Designs**$14.07**4.6★**▲ 87%**](https://www.amazon.com/dp/B0GCMDJ6QW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +69.3% search growth over the last 90 days.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**15%

*“they don't leak”*

**Quality-Overall**11%

*“Best quality”*

**Design-Overall**7%

*“The design is adorable which is perfect for any Toy Story fan”*

**Size-Overall**6%

*“Good size”*

**Durability**6%

*“Cute and durable”*

**Ease Of Cleaning**5%

*“These cups are easy to clean”*

**Strength**4%

*“not flimsy at all”*

**Color**4%

*“the colors are bright”*

**Ease Of Use**4%

*“Easy to use”*

**Value For Money**4%

*“Great value”*

### **What buyers complain about **

**Design-Overall**14%

*“Design rubs right off”*

**Durability**12%

*“Broke in 2 months”*

**Leak-Proof**10%

*“And they also leak”*

**Quality-Overall**8%

*“Low quality graphics”*

**Value For Money**7%

*“Cheap”*

**Dishwasher Safe**3%

*“The cup doesnt go in the dishwasher”*

**Size-Overall**3%

*“They are large”*

**Color**2%

*“Do not purchase unless you want a plain colored water bottle after 3 months”*

**Ease Of Use**2%

*“these are hard to drink out of”*

**Advertised Vs Actual Product**2%

*“Super misleading”*

### **Top return reasons **

**Size-Overall**30%

**Leak-Proof**21%

**Value For Money**7%

**Advertised Vs Actual Product**7%

**Product Condition**4%

**Functionality-Overall**4%

**Color**3%

**Quality-Overall**3%

**Scratch Resistance**2%

**Measurement/Reading Accuracy**2%