---
title: "toy story blanket — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/toy-story-blanket"
last_updated: "2026-07-14T02:11:07.036Z"
locale: en
meta:
  description: "toy story blanket shows a sweet-spot price point ($27.25 avg), but weak search conversion (1.6%) keeps it on the watch list."
  "og:description": "toy story blanket shows a sweet-spot price point ($27.25 avg), but weak search conversion (1.6%) keeps it on the watch list."
  "og:title": "toy story blanket — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toy story blanket**

**Worth a look**

Shows a sweet-spot price point ($27.25 avg), but weak search conversion (1.6%) keeps it on the watch list.

Market size 31Growth 87Conversion 20Competition 71Returns 92Price range 84Avg price 95Brand share 23Review moat 46Quality gap 22

**Avg price**

**Incredible****$27.25**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+89.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$7.37–$61.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,855.87**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$142K**

$142K/yr · 321K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Jay Franco60% - Disney14% - Northwest7% - Amazon Basics5% - aden + anais5% - Milk Snob3% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jay Franco Toy Story Kids Fleece Throw Blanket - Disney Pixar Buzz Lightyear & Woody Super Soft Microfiber Plush Blanket for Couch Bed Travel Machine Washable 40x50 in Blue (Officially Licensed)](https://m.media-amazon.com/images/I/51k51VhKtcL.jpg)**Jay Franco Toy Story Kids Fleece Throw Blanket - Disney Pixar Buzz Lightyear & Woody Super Soft Microfiber Plush Blanket for Couch Bed Travel Machine Washable 40x50 in Blue (Officially Licensed)**Jay Franco**$21.28**3.9★121 rev](https://www.amazon.com/dp/B0G566KCDC) [2![Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Toy Story Jessie](https://m.media-amazon.com/images/I/41VbTUePvIL.jpg)**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Toy Story Jessie**Jay Franco**$24.73**4.8★12,451 rev](https://www.amazon.com/dp/B0FJKRMR1T) [3![Disney Toy Story 4 - Blue Green Yellow & Red Super Soft Plush Toddler Blanket Blue Green Yellow Red](https://m.media-amazon.com/images/I/51HxsLB69uL.jpg)**Disney Toy Story 4 - Blue Green Yellow & Red Super Soft Plush Toddler Blanket Blue Green Yellow Red**Disney**$22.98**4.8★805 rev](https://www.amazon.com/dp/B07TDVPKWF) [4![Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Brown - Toy Story Woody](https://m.media-amazon.com/images/I/41U8SXgAWcL.jpg)**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Brown - Toy Story Woody**Jay Franco**$25.53**4.8★12,451 rev](https://www.amazon.com/dp/B0FJLBS4LY) [5![Disney Pixar Woody & Buzz Lightyear Kids Travel Blanket and Pillow Set 3 Piece - 40 x 50 Fleece Throw Pillow & Plush Super Soft Cozy Machine Washable (Official Disney Pixar Product)](https://m.media-amazon.com/images/I/51BtOXOOhYL.jpg)**Disney Pixar Woody & Buzz Lightyear Kids Travel Blanket and Pillow Set 3 Piece - 40 x 50 Fleece Throw Pillow & Plush Super Soft Cozy Machine Washable (Official Disney Pixar Product)**Jay Franco**$31.70**4.7★2,908 rev](https://www.amazon.com/dp/B086CD5LW5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning](https://m.media-amazon.com/images/I/61KoDZGKvDL.jpg)**LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning**LPAIWXY**$25.45**0 rev2mo ago](https://www.amazon.com/dp/B0H1BPG7GS) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51rSC2-wJ8L.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket**Jay Franco**$22.02**4 rev3mo ago](https://www.amazon.com/dp/B0GT5TQQWL) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51IRPhcYJeL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 40x50 - Travel Blanket**Jay Franco**$19.67**25 rev3mo ago](https://www.amazon.com/dp/B0GT61B6TX) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/51M-9BADYAL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket**Jay Franco**$24.00**465 rev3mo ago](https://www.amazon.com/dp/B0GT65J64Z) [![Jay Franco Kids Nogginz Set 12 Inches Nogginz Pillow & 40 x 50 Inches Cozy Plush Throw Blanket Ultra-Soft Character Nap Set for Travel Bedroom & Couch Dcor Blue - Toy Story Woody](https://m.media-amazon.com/images/I/51XyVxC6GAL.jpg)**Jay Franco Kids Nogginz Set 12 Inches Nogginz Pillow & 40 x 50 Inches Cozy Plush Throw Blanket Ultra-Soft Character Nap Set for Travel Bedroom & Couch Dcor Blue - Toy Story Woody**Jay Franco**$30.50**1,862 rev3mo ago](https://www.amazon.com/dp/B0GT6BKD82)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Milk Snob Disney Pixar Boy/Girl Oversized Blanket Soft and Breathable Snuggling and Play Toddler Kids Family Bedding Toddler Birthday Kids Gift (Toy Story) 57 * 50 inches](https://m.media-amazon.com/images/I/41Mf7dgsuvL.jpg)**Milk Snob Disney Pixar Boy/Girl Oversized Blanket Soft and Breathable Snuggling and Play Toddler Kids Family Bedding Toddler Birthday Kids Gift (Toy Story) 57 * 50 inches**Milk Snob**$61.73**5.0★**▲ 132%**](https://www.amazon.com/dp/B0GMRMD7N4) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/51x4ocLpzJL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 46x60 - Throw Blanket**Jay Franco**$22.70**4.5★**▲ 128%**](https://www.amazon.com/dp/B0GT62GSPP) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51rSC2-wJ8L.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket**Jay Franco**$22.02**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GT5TQQWL) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/51M-9BADYAL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket**Jay Franco**$24.00**4.8★**▲ 127%**](https://www.amazon.com/dp/B0GT65J64Z) [![LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning](https://m.media-amazon.com/images/I/61KoDZGKvDL.jpg)**LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning**LPAIWXY**$25.45**0.0★**▲ 127%**](https://www.amazon.com/dp/B0H1BPG7GS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +89.6% search growth over the last 90 days.

23K18KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**37%

*“Soft and fluffy”*

**Quality-Overall**8%

*“Very well made”*

**Gifting Purpose**7%

*“Gift recipient loves it”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Color**5%

*“Bright colors”*

**Size-Overall**5%

*“Can fit a baby”*

**Warmth**3%

*“This winter I have used it along with another blanket to keep my little dog warm”*

**Design-Overall**3%

*“He loved the designs”*

**Durability**3%

*“It's incredibly durable”*

**Comfort-Overall**2%

*“Very comfortable”*

### **What buyers complain about **

**Size-Overall**18%

*“Big”*

**Durability**15%

*“it wont last”*

**Design-Overall**13%

*“Design rubs right off”*

**Quality-Overall**7%

*“Bad quality”*

**Value For Money**7%

*“This is not worth the price”*

**Dishwasher Safe**6%

*“The cup doesnt go in the dishwasher”*

**Thickness**5%

*“Thin”*

**Advertised Vs Actual Product**4%

*“not as described”*

**Color**2%

*“Do not purchase unless you want a plain colored water bottle after 3 months”*

**Unsustainable Design**2%

*“Design flaked off”*

### **Top return reasons **

**Size-Overall**41%

**Thin**8%

**Advertised Vs Actual Product**8%

**Leak-Proof**5%

**Material Quality**5%

**Value For Money**4%

**Quality-Overall**3%

**Color**2%

**Product Condition**2%

**Gifting Purpose**2%