---
title: "toddler plates with lids — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/toddler-plates-with-lids"
last_updated: "2026-07-14T07:28:56.563Z"
locale: en
meta:
  description: "a small market ($47K/yr) — toddler plates with lids doesn't clear our bar today."
  "og:description": "a small market ($47K/yr) — toddler plates with lids doesn't clear our bar today."
  "og:title": "toddler plates with lids — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toddler plates with lids**

**Skip it**

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 35Competition 58Returns 81Price range 75Avg price 83Brand share 24Review moat 24Quality gap 35

**Avg price**

**Great****$18.29**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.94–$38.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****5,668.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 91K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**90%**

**Open market**

**4%**

- WeeSprout56% - NUK9% - Vicloon9% - Elk and Friends9% - KeaBabies8% - PandaEar5% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack](https://m.media-amazon.com/images/I/41rgGGypD9L.jpg)**WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$19.03**4.7★18,454 rev](https://www.amazon.com/dp/B08LXZPWKM) [2![WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack](https://m.media-amazon.com/images/I/41YKzxgM5TL.jpg)**WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$18.95**4.7★18,454 rev](https://www.amazon.com/dp/B08LYH4TC9) [3![KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Slate)](https://m.media-amazon.com/images/I/41cj0pUDW2L.jpg)**KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Slate)**KeaBabies**$18.39**4.6★366 rev](https://www.amazon.com/dp/B0CQPDX76V) [4![NUK for Nature Suction Plate and Lid Leak-Proof Lid Microwave Freezer & Top Rack Dishwasher Safe BPA & Latex-Free Pack of 1](https://m.media-amazon.com/images/I/31TkrCm5nFL.jpg)**NUK for Nature Suction Plate and Lid Leak-Proof Lid Microwave Freezer & Top Rack Dishwasher Safe BPA & Latex-Free Pack of 1**NUK**$6.94**4.4★670 rev](https://www.amazon.com/dp/B0BHL493T1) [5![WeeSprout Suction Plates for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack](https://m.media-amazon.com/images/I/41FZsYMI-ZL.jpg)**WeeSprout Suction Plates for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$18.20**4.7★18,454 rev](https://www.amazon.com/dp/B08LXZ8SYG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)](https://m.media-amazon.com/images/I/41nlgtx4KoL.jpg)**PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)**PandaEar**$17.91**1,206 rev7mo ago](https://www.amazon.com/dp/B0FXWKJR53) [![Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack](https://m.media-amazon.com/images/I/31vEXReFDQL.jpg)**Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack**Elk and Friends**$33.30**860 rev1y ago](https://www.amazon.com/dp/B0DJQP3227) [![WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack](https://m.media-amazon.com/images/I/41jgNZBcY0L.jpg)**WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$18.45**18,454 rev1y ago](https://www.amazon.com/dp/B0DQ9JGS79) [![Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes](https://m.media-amazon.com/images/I/41b26C0K0ML.jpg)**Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes**Elk and Friends**$38.76**48 rev1y ago](https://www.amazon.com/dp/B0DNF351RJ) [![greenandlife 9 Inch 4PCS Divided Plates with Lids Portion Control Plates for Kids Adults Dishwasher Microwave Safe Compartment Plate Unbreakable Lightweight Reusable Wheat Straw Plate Set INS](https://m.media-amazon.com/images/I/41GVEUN4-JL.jpg)**greenandlife 9 Inch 4PCS Divided Plates with Lids Portion Control Plates for Kids Adults Dishwasher Microwave Safe Compartment Plate Unbreakable Lightweight Reusable Wheat Straw Plate Set INS**greenandlife**$19.79**217 rev1y ago](https://www.amazon.com/dp/B0DJXKZRXZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Amaze)](https://m.media-amazon.com/images/I/41bynzVUGpL.jpg)**KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Amaze)**KeaBabies**$18.50**4.6★**▲ 249%**](https://www.amazon.com/dp/B0D2MYYR5T) [![Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes](https://m.media-amazon.com/images/I/41b26C0K0ML.jpg)**Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes**Elk and Friends**$38.76**4.7★**▲ 243%**](https://www.amazon.com/dp/B0DNF351RJ) [![WeeSprout Suction Plates with Lids for Babies & Toddlers 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack (Matte Pink Purple Blush Pink)](https://m.media-amazon.com/images/I/41SSDh4M4kL.jpg)**WeeSprout Suction Plates with Lids for Babies & Toddlers 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack (Matte Pink Purple Blush Pink)**WeeSprout**$18.89**4.7★**▲ 183%**](https://www.amazon.com/dp/B0CDQNJVLN) [![PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)](https://m.media-amazon.com/images/I/41nlgtx4KoL.jpg)**PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)**PandaEar**$17.91**4.5★**▲ 163%**](https://www.amazon.com/dp/B0FXWKJR53) [![WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack](https://m.media-amazon.com/images/I/41jgNZBcY0L.jpg)**WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack**WeeSprout**$18.45**4.7★**▲ 153%**](https://www.amazon.com/dp/B0DQ9JGS79)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

5K3KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Amazing quality”*

**Ease Of Cleaning**13%

*“They clean like a dream”*

**Size-Overall**7%

*“Great Size”*

**Color**6%

*“Color is accurate”*

**Durability**5%

*“Pretty durable”*

**Ease Of Use**5%

*“So convenient”*

**Strength**4%

*“Good and sturdy”*

**Material Quality**4%

*“-The stainless steel feels solid”*

**Advertised Vs Actual Product**3%

*“Arrived as described”*

**Adhesion/Stickiness**3%

*“stick on there great”*

### **What buyers complain about **

**Adhesion/Stickiness**19%

*“Does not stick”*

**Value For Money**9%

*“A little expensive”*

**Size-Overall**9%

*“Too small”*

**Smell**8%

*“The silicone smelled burnt after”*

**Ease Of Use**6%

*“Lids hard to use”*

**Quality-Overall**5%

*“Sadly cheap quality for the price”*

**Strength**5%

*“they are very flimsy”*

**Ease Of Cleaning**3%

*“no way to clean it off”*

**Thickness**2%

*“while the silicone might be pretty thick”*

**Advertised Vs Actual Product**2%

*“It doesn't seem right”*

### **Top return reasons **

**Size-Overall**35%

**Adhesion/Stickiness**9%

**Material Quality**9%

**Advertised Vs Actual Product**5%

**Smell**5%

**Microwave Safe**5%

**Color**4%

**Value For Money**4%

**Product Condition**4%

**Quality-Overall**3%