---
title: "toddler open cup — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/toddler-open-cup"
last_updated: "2026-07-14T03:08:39.935Z"
locale: en
meta:
  description: "a small market ($90K/yr) — toddler open cup doesn't clear our bar today."
  "og:description": "a small market ($90K/yr) — toddler open cup doesn't clear our bar today."
  "og:title": "toddler open cup — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **toddler open cup**

**Skip it**

A small market ($90K/yr) — this niche doesn't clear our bar today.

Market size 23Growth 24Conversion 53Competition 56Returns 86Price range 58Avg price 59Brand share 64Review moat 24Quality gap 28

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.13**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.47–$29.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,413.81**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$90K**

$90K/yr · 158K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**67%**

**Open market**

**29%**

- Dr. Brown's24% - Munchkin16% - Reflo14% - WeeSprout7% - LuckyZone6% - Zak Designs5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack](https://m.media-amazon.com/images/I/31ofNkhmYKL.jpg)**Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack**Dr. Brown's**$4.47**4.8★902 rev](https://www.amazon.com/dp/B0823BW76N) [2![Munchkin Splash Toddler Cups with Training Lids Open Cup Drinking for Kids 18 Months and Up 7 Ounce 4 Pack Blue/Green/Pink Purple](https://m.media-amazon.com/images/I/31yeUCH0xOL.jpg)**Munchkin Splash Toddler Cups with Training Lids Open Cup Drinking for Kids 18 Months and Up 7 Ounce 4 Pack Blue/Green/Pink Purple**Munchkin**$12.08**4.6★22,608 rev](https://www.amazon.com/dp/B078WRTMXK) [3![BUNDLE: Reflo Smart Cup (Clear 1-Pack) Open Training Cup Toddler Cup 360 Control-Flow AND free training and use e-guide via QR code on packaging.](https://m.media-amazon.com/images/I/31aiSEIPpIL.jpg)**BUNDLE: Reflo Smart Cup (Clear 1-Pack) Open Training Cup Toddler Cup 360 Control-Flow AND free training and use e-guide via QR code on packaging.**Reflo**$9.99**4.4★8,891 rev](https://www.amazon.com/dp/B00FVZ92IK) [4![LuckyZone Wheat Straw Unbreakable Cup (12 oz) - Reusable Drinking Glasses Set of 5 - Dishwasher Safe Tumbler - BPA Free & Eco-Friendly (5Pcs)](https://m.media-amazon.com/images/I/31250Ts2YtL.jpg)**LuckyZone Wheat Straw Unbreakable Cup (12 oz) - Reusable Drinking Glasses Set of 5 - Dishwasher Safe Tumbler - BPA Free & Eco-Friendly (5Pcs)**LuckyZone**$9.96**4.7★2,329 rev](https://www.amazon.com/dp/B0821PDMTN) [5![Reflo Smart Cup (Green 1-Pack) Open Training Cup Toddler Cup No Suction 6oz 360 Control-Flow USA MADE Premium High-Impact Plastic](https://m.media-amazon.com/images/I/31+F5avt2UL.jpg)**Reflo Smart Cup (Green 1-Pack) Open Training Cup Toddler Cup No Suction 6oz 360 Control-Flow USA MADE Premium High-Impact Plastic**Reflo**$9.98**4.4★8,891 rev](https://www.amazon.com/dp/B00EBBBZY4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MASTERCOOK 6 Pcs. Small Reusable Cups 8 oz Unbreakable Drinking Glasses -Toddler Cups for Water Juice MilkBPA Free Stackable Tumblers Plastic Cup set for Kitchen Picnics Parties- Kid-Friendly](https://m.media-amazon.com/images/I/31mOMrnHYoL.jpg)**MASTERCOOK 6 Pcs. Small Reusable Cups 8 oz Unbreakable Drinking Glasses -Toddler Cups for Water Juice MilkBPA Free Stackable Tumblers Plastic Cup set for Kitchen Picnics Parties- Kid-Friendly**MASTERCOOK**$7.29**231 rev11mo ago](https://www.amazon.com/dp/B0FLKPKP51) [![Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack](https://m.media-amazon.com/images/I/21UBRPjQ-BL.jpg)**Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack**Elk and Friends**$24.80**138 rev11mo ago](https://www.amazon.com/dp/B0FLDFLJ55) [![Dulce Worlds SUGARCANE Kids Cup 10 oz - 5 Pack USDA & LFGB Certified Toddler Cup - BPA Free - Dishwasher Safe Reusable Unbreakable - Gray Pink](https://m.media-amazon.com/images/I/41dY+sB2K+L.jpg)**Dulce Worlds SUGARCANE Kids Cup 10 oz - 5 Pack USDA & LFGB Certified Toddler Cup - BPA Free - Dishwasher Safe Reusable Unbreakable - Gray Pink**Dulce Worlds**$16.22**593 rev2y ago](https://www.amazon.com/dp/B0CZ3C8QMV) [![PLASKIDY Kids Plastic Cups Set of 12 Toddler Cups 8 Ounce Children Drinking Tumblers - Reusable Dishwasher Safe BPA Free](https://m.media-amazon.com/images/I/41ecATf2f+L.jpg)**PLASKIDY Kids Plastic Cups Set of 12 Toddler Cups 8 Ounce Children Drinking Tumblers - Reusable Dishwasher Safe BPA Free**PLASKIDY**$10.14**142 rev2y ago](https://www.amazon.com/dp/B0CZC13PG3) [![WeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))](https://m.media-amazon.com/images/I/31m4YAOmgNL.jpg)**WeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))**WeeSprout**$14.94**3,212 rev2y ago](https://www.amazon.com/dp/B0DSJWSQ5W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))](https://m.media-amazon.com/images/I/31m4YAOmgNL.jpg)**WeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))**WeeSprout**$14.94**4.1★**▲ 115%**](https://www.amazon.com/dp/B0DSJWSQ5W) [![Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack](https://m.media-amazon.com/images/I/21UBRPjQ-BL.jpg)**Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack**Elk and Friends**$24.80**4.6★**▲ 114%**](https://www.amazon.com/dp/B0FLDFLJ55) [![Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack](https://m.media-amazon.com/images/I/31ofNkhmYKL.jpg)**Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack**Dr. Brown's**$4.47**4.8★**▲ 75%**](https://www.amazon.com/dp/B0823BW76N) [![Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors](https://m.media-amazon.com/images/I/41J1nnJjaAL.jpg)**Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors**Wrova**$13.67**4.5★**▲ 63%**](https://www.amazon.com/dp/B0BRF9GYZZ) [![Zak Designs Bluey Nesting Tumbler Set Includes Durable Plastic Cups with Variety Artwork Fun Drinkware is Perfect for Kids (14.5 oz 4-Pack Non-BPA)](https://m.media-amazon.com/images/I/41JQBulvJLL.jpg)**Zak Designs Bluey Nesting Tumbler Set Includes Durable Plastic Cups with Variety Artwork Fun Drinkware is Perfect for Kids (14.5 oz 4-Pack Non-BPA)**Zak Designs**$17.85**4.8★**▲ 58%**](https://www.amazon.com/dp/B0BJTTP7K6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — -1.9% search growth over the last 90 days.

5K3KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“Good size”*

**Leak-Proof**13%

*“They dont leak”*

**Quality-Overall**10%

*“Its very affordable for the quality you get”*

**Ease Of Cleaning**10%

*“They are easy to wash”*

**Durability**8%

*“holding up good”*

**Ease Of Use**6%

*“Easy to use”*

**Color**5%

*“Attractive colors”*

**Value For Money**5%

*“Good price”*

**Advertised Vs Actual Product**4%

*“Exactly as pictured”*

**Dishwasher Safe**4%

*“Washed well in dishwasher”*

### **What buyers complain about **

**Leak-Proof**27%

*“They leak”*

**Durability**13%

*“break easily”*

**Ease Of Use**8%

*“Not easy to open”*

**Size-Overall**7%

*“Too big”*

**Functionality-Overall**4%

*“Doesnt work”*

**Age Suitability**3%

*“Definitely NOT toddler proof”*

**Design-Overall**2%

*“the designs are rubbing off no matter how careful we are”*

**Grip**2%

*“theres not enough grip to twist it off”*

**Material Quality**2%

*“I thought the would be pretty hard to break because of the material and this brand is a good one and pretty spendy”*

**Ease Of Cleaning**2%

*“Warning: I suggest handwashing these”*

### **Top return reasons **

**Size-Overall**43%

**Leak-Proof**9%

**Material Quality**7%

**Functionality-Overall**6%

**Advertised Vs Actual Product**5%

**Ease Of Use**4%

**Age Suitability**3%

**Quality-Overall**3%

**Color**3%

**Value For Money**3%