---
title: "teething oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/teething-oil"
last_updated: "2026-07-14T05:05:56.093Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — teething oil doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — teething oil doesn't clear our bar today."
  "og:title": "teething oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **teething oil**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 20Conversion 95Competition 11Returns 99Price range 65Avg price 76Brand share 0Review moat 24Quality gap 43

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.35**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$718K**

$718K/yr · 368K searches

**Price range**

**Good****$8.92–$26.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,246.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**46**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Earthley Wellness39% - Punkin Butt28% - Wellements26% - Boiron4% - Netrca2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$72K20%$144K30%$215K40%$287K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)](https://m.media-amazon.com/images/I/31amz6bIAfL.jpg)**Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)**Earthley Wellness**$24.33**4.6★1,756 rev](https://www.amazon.com/dp/B08128HB5Z) [2![Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper](https://m.media-amazon.com/images/I/51+Ux9NeNnL.jpg)**Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper**Punkin Butt**$10.60**4.5★8,740 rev](https://www.amazon.com/dp/B07Q2D8G4H) [3![Wellements Organic Baby Tooth Oil | Soothing Massage Oil for Tiny Gums Helps Make Teething Happy Made with Safe and Effective Certified Organic Ingredients | 0.5 Fl Oz. 4 Months +](https://m.media-amazon.com/images/I/41UjPpj77GL.jpg)**Wellements Organic Baby Tooth Oil | Soothing Massage Oil for Tiny Gums Helps Make Teething Happy Made with Safe and Effective Certified Organic Ingredients | 0.5 Fl Oz. 4 Months +**Wellements**$8.92**4.6★5,201 rev](https://www.amazon.com/dp/B00QVENMIQ) [4![Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*](https://m.media-amazon.com/images/I/51aJoUeq89L.jpg)**Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs***Wellements**$8.97**4.6★5,201 rev](https://www.amazon.com/dp/B0BMWLLBMW) [5![Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count](https://m.media-amazon.com/images/I/41JHpH9hLBL.jpg)**Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count**Boiron**$10.59**4.6★23,660 rev](https://www.amazon.com/dp/B005KG7U16)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz](https://m.media-amazon.com/images/I/418xplBmnpL.jpg)**Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz**Netrca**$20.63**8 rev8mo ago](https://www.amazon.com/dp/B0FZRKS4SJ) [![Punkin Butt Teething Oil for Babies Herbal Plant-Based Formula Infused with Chamomile Clove & Peppermint & Enhanced with Natural Homeopathics - Chamomilla Phytolacca & Rheum 1oz Bottle](https://m.media-amazon.com/images/I/31y+cgNvlZL.jpg)**Punkin Butt Teething Oil for Babies Herbal Plant-Based Formula Infused with Chamomile Clove & Peppermint & Enhanced with Natural Homeopathics - Chamomilla Phytolacca & Rheum 1oz Bottle**Punkin Butt**$16.46**8,740 rev3y ago](https://www.amazon.com/dp/B0C9FQ1L4Y) [![Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*](https://m.media-amazon.com/images/I/51aJoUeq89L.jpg)**Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs***Wellements**$8.97**5,201 rev6y ago](https://www.amazon.com/dp/B0BMWLLBMW) [![Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)](https://m.media-amazon.com/images/I/31amz6bIAfL.jpg)**Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)**Earthley Wellness**$24.33**1,756 rev6y ago](https://www.amazon.com/dp/B08128HB5Z) [![Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper](https://m.media-amazon.com/images/I/51+Ux9NeNnL.jpg)**Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper**Punkin Butt**$10.60**8,740 rev7y ago](https://www.amazon.com/dp/B07Q2D8G4H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz](https://m.media-amazon.com/images/I/418xplBmnpL.jpg)**Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz**Netrca**$20.63**4.2★**▲ 85%**](https://www.amazon.com/dp/B0FZRKS4SJ) [![Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*](https://m.media-amazon.com/images/I/51aJoUeq89L.jpg)**Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs***Wellements**$8.97**4.6★**▲ 51%**](https://www.amazon.com/dp/B0BMWLLBMW) [![Punkin Butt Organic Lavender & Chamomile Teething Oil Roller for Babies | Also Great for Skin | Baby Infant Toddler Gum & Tooth Relief | Helps with Fussing & Sleep | Safe for Daily use | 3+ Months](https://m.media-amazon.com/images/I/41p6cIc8LHL.jpg)**Punkin Butt Organic Lavender & Chamomile Teething Oil Roller for Babies | Also Great for Skin | Baby Infant Toddler Gum & Tooth Relief | Helps with Fussing & Sleep | Safe for Daily use | 3+ Months**Punkin Butt**$11.00**4.2★**▲ 39%**](https://www.amazon.com/dp/B0778VFJFZ) [![Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper](https://m.media-amazon.com/images/I/51+Ux9NeNnL.jpg)**Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper**Punkin Butt**$10.60**4.5★**▲ 38%**](https://www.amazon.com/dp/B07Q2D8G4H) [![Punkin Butt Baby Teething Oil (2 Oz) and Lavender Soothing Oil (10 ml) Bundle for Sore Gum Relief and to Promote Relaxation and Sleep | All Natural Organic Safe for Infants Chemical-Free](https://m.media-amazon.com/images/I/41Up0+TOCJS.jpg)**Punkin Butt Baby Teething Oil (2 Oz) and Lavender Soothing Oil (10 ml) Bundle for Sore Gum Relief and to Promote Relaxation and Sleep | All Natural Organic Safe for Infants Chemical-Free**Punkin Butt**$26.30**4.6★**▲ 37%**](https://www.amazon.com/dp/B076Q1PTS6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

8K6KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**11%

*“it does work”*

**Ease Of Use**9%

*“Easy to use”*

**Taste-Overall**9%

*“Also, does not taste bad as being a parent decide to try the product before giving it to them”*

**Soothing Effect**7%

*“It helps soothe his mouth”*

**Sleep Quality**6%

*“this helps her sleep as well”*

**Oral Hygiene**6%

*“These worked really well for my teething babies”*

**Tooth Sensitivity**5%

*“My granddaughter and my grandson love it helps them calm down, relax teething pain”*

**Smell**5%

*“I love lavender scented things”*

**Value For Money**4%

*“Worth every penny”*

**Quality-Overall**4%

*“Had a lot of good reviews which gave me high hopes”*

### **What buyers complain about **

**Functionality-Overall**14%

*“Not effective”*

**Smell**8%

*“This smells bad”*

**Allergies**7%

*“Allergic Reaction”*

**Sleep Quality**5%

*“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”*

**Pain Relief-Overall**4%

*“was in a lot of pain”*

**Taste-Overall**4%

*“tastes like water”*

**Durability**3%

*“it broke very soon after opening”*

**Ingredients-Overall**3%

*“it even contains alcohol”*

**Value For Money**3%

*“Cheaper on Earthley website”*

**Leak-Proof**2%

*“The teething oil seemed to have leaked from someone else's package onto mine”*

### **Top return reasons **

**Leak-Proof**33%

**Functionality-Overall**18%

**Advertised Vs Actual Product**8%

**Smell**6%

**Age Suitability**6%

**Ingredients-Overall**4%

**Value For Money**2%

**Product Condition**2%

**Taste-Overall**2%

**Flavor**2%