---
title: "straw training cups for babies — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/straw-training-cups-for-babies"
last_updated: "2026-07-14T05:09:56.028Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — straw training cups for babies doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — straw training cups for babies doesn't clear our bar today."
  "og:title": "straw training cups for babies — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **straw training cups for babies**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 24Conversion 63Competition 23Returns 82Price range 9Avg price 43Brand share 0Review moat 31Quality gap 30

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$315K**

$315K/yr · 511K searches

**Avg price**

**Okay****$11.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,394.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$6.99–$15.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**12**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- The First Years85% - Olababy12% - Munchkin4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$32K20%$63K30%$95K40%$126K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [2![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Pink/Purple/Blue - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31-BjmKnviL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Pink/Purple/Blue - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.57**4.6★3,463 rev](https://www.amazon.com/dp/B0DHF3QVCF) [3![Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)](https://m.media-amazon.com/images/I/31ULB9DWk3L.jpg)**Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)**Olababy**$14.72**4.4★5,907 rev](https://www.amazon.com/dp/B08X8MT6JH) [4![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31uz2woudkL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**4.6★3,463 rev](https://www.amazon.com/dp/B0FQRNWRC9) [5![The First Years Insulated Straw Cups for Toddlers 2pk Ladybug & Marbled Pink & Blue](https://m.media-amazon.com/images/I/41ugi+sgdGL.jpg)**The First Years Insulated Straw Cups for Toddlers 2pk Ladybug & Marbled Pink & Blue**The First Years**$9.05**4.6★4,292 rev](https://www.amazon.com/dp/B0B34ZGJKH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+](https://m.media-amazon.com/images/I/21+y6hb9HaL.jpg)**The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+**The First Years**$15.78**44 rev5mo ago](https://www.amazon.com/dp/B0GK589QFJ) [![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31uz2woudkL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**3,463 rev10mo ago](https://www.amazon.com/dp/B0FQRNWRC9) [![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31fabk4DUDL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.19**3,463 rev10mo ago](https://www.amazon.com/dp/B0FQQVB47K) [![Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow](https://m.media-amazon.com/images/I/31tZuF5W1PL.jpg)**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**193 rev10mo ago](https://www.amazon.com/dp/B0FNK1W6M9) [![The First Years Spidey and His Amazing Friends Insulated Straw Cups - Toddler Cups with Straws and DropGuard Protection - Kids Water Bottles - 9 Oz - 2 Count - Ages 18 Months and Up](https://m.media-amazon.com/images/I/31JNtLB+scL.jpg)**The First Years Spidey and His Amazing Friends Insulated Straw Cups - Toddler Cups with Straws and DropGuard Protection - Kids Water Bottles - 9 Oz - 2 Count - Ages 18 Months and Up**The First Years**$10.89**342 rev1y ago](https://www.amazon.com/dp/B0DV1SZYJ9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31uz2woudkL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**4.6★**▲ 142%**](https://www.amazon.com/dp/B0FQRNWRC9) [![The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+](https://m.media-amazon.com/images/I/21+y6hb9HaL.jpg)**The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+**The First Years**$15.78**4.3★**▲ 142%**](https://www.amazon.com/dp/B0GK589QFJ) [![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31fabk4DUDL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.19**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FQQVB47K) [![Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow](https://m.media-amazon.com/images/I/31tZuF5W1PL.jpg)**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**4.4★**▲ 90%**](https://www.amazon.com/dp/B0FNK1W6M9) [![The First Years Disney/Pixar Toy Story Kids Insulated Sippy Cups - Dishwasher Safe Spill Proof Toddler Cups - Ages 12 Months and Up - 9 Ounces - 2 Count](https://m.media-amazon.com/images/I/41g7niss-PL.jpg)**The First Years Disney/Pixar Toy Story Kids Insulated Sippy Cups - Dishwasher Safe Spill Proof Toddler Cups - Ages 12 Months and Up - 9 Ounces - 2 Count**The First Years**$9.97**4.8★**— 5%**](https://www.amazon.com/dp/B08QR5Z81V)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 14 weeks — -3.0% search growth over the last 90 days.

13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**20%

*“leak proof”*

**Ease Of Use**13%

*“Easy peasy”*

**Ease Of Cleaning**12%

*“Easy cleaning”*

**Ease Of Feeding**7%

*“easy for baby to hold”*

**Size-Overall**5%

*“Good fit”*

**Quality-Overall**5%

*“Nice cups”*

**Value For Money**5%

*“Great for its price”*

**Durability**4%

*“held up well with daily use”*

**Color**3%

*“Colors are accurate”*

**Design-Overall**2%

*“The Bluey design is adorable”*

### **What buyers complain about **

**Leak-Proof**37%

*“It leaks”*

**Ease Of Use**11%

*“It's way too hard to squeeze”*

**Ease Of Cleaning**4%

*“making a mess”*

**Quality-Overall**3%

*“Poor quality”*

**Size-Overall**2%

*“very small”*

**Hard Feel**2%

*“it is pretty hard”*

**Value For Money**2%

*“The honeybear straw is outrageously overpriced”*

**Water Resistance**2%

*“It's hard to drink water from”*

**Durability**2%

*“Just does not hold up well at all”*

**Functionality-Overall**2%

*“Again, none of them work unless we have it in a vice grip”*

### **Top return reasons **

**Leak-Proof**23%

**Size-Overall**20%

**Ease Of Use**10%

**Functionality-Overall**9%

**Material Quality**6%

**Advertised Vs Actual Product**5%

**Age Suitability**4%

**Product Condition**3%

**Value For Money**3%

**Quality-Overall**3%