---
title: "straw sippy cup — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/straw-sippy-cup"
last_updated: "2026-07-13T22:40:28.372Z"
locale: en
meta:
  description: "straw sippy cup shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list."
  "og:description": "straw sippy cup shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list."
  "og:title": "straw sippy cup — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **straw sippy cup**

**Worth a look**

Shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.

Market size 39Growth 15Conversion 51Competition 85Returns 82Price range 45Avg price 48Brand share 42Review moat 23Quality gap 57

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.72**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.99–$23.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$200K**

$200K/yr · 417K searches

**Review moat**

**Bad****6,930.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**80%**

**Open market**

**16%**

- Dr. Brown's23% - Tommee Tippee18% - Nuby16% - NUK16% - The First Years7% - Zak Designs4% - Open — no brand owns it (10 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$12K9%$18K12%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up](https://m.media-amazon.com/images/I/41faSzahXzL.jpg)**NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up**NUK**$14.09**4.6★1,775 rev](https://www.amazon.com/dp/B0CLHGD922) [2![Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack](https://m.media-amazon.com/images/I/31K0c+Xo-gL.jpg)**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [3![Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers](https://m.media-amazon.com/images/I/41BKPZ4zkdL.jpg)**Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers**Nuby**$7.87**4.4★28,922 rev](https://www.amazon.com/dp/B07D86TDV4) [4![Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2](https://m.media-amazon.com/images/I/31ZFANq8elL.jpg)**Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2**Tommee Tippee**$10.87**4.2★922 rev](https://www.amazon.com/dp/B0DQ68JBZK) [5![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss](https://m.media-amazon.com/images/I/21eP+etOKxL.jpg)**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss**Infantino**$9.17**7,479 rev5mo ago](https://www.amazon.com/dp/B0GH951F3T) [![Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space](https://m.media-amazon.com/images/I/41h6mWxzrTL.jpg)**Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space**Nuby**$8.15**287 rev6mo ago](https://www.amazon.com/dp/B0G3YKMNWP) [![Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2](https://m.media-amazon.com/images/I/41Fr75knZCL.jpg)**Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2**Tommee Tippee**$12.46**392 rev7mo ago](https://www.amazon.com/dp/B0G59TW9J9) [![Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Mint and Beige Pack of 2](https://m.media-amazon.com/images/I/31S-O5JIPzL.jpg)**Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Mint and Beige Pack of 2**Tommee Tippee**$12.40**9,413 rev7mo ago](https://www.amazon.com/dp/B0G59RBY47) [![NUK Perfect Match Learner Straw Cup 8 oz 2 pack Soft Straw Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup](https://m.media-amazon.com/images/I/31GmZOgP30L.jpg)**NUK Perfect Match Learner Straw Cup 8 oz 2 pack Soft Straw Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup**NUK**$16.15**159 rev8mo ago](https://www.amazon.com/dp/B0FPPFH1VL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss](https://m.media-amazon.com/images/I/21eP+etOKxL.jpg)**Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss**Infantino**$9.17**4.5★**▲ 287%**](https://www.amazon.com/dp/B0GH951F3T) [![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/31uz2woudkL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.13**4.6★**▲ 253%**](https://www.amazon.com/dp/B0FQRNWRC9) [![Zak Designs Disney Minnie Mouse Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Minnie Mouse)](https://m.media-amazon.com/images/I/41A3hYxtDCL.jpg)**Zak Designs Disney Minnie Mouse Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Minnie Mouse)**Zak Designs**$17.66**4.6★**▲ 192%**](https://www.amazon.com/dp/B0DQTHVDJZ) [![Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+](https://m.media-amazon.com/images/I/412y1R+22dL.jpg)**Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+**Dr. Brown's**$9.47**4.5★**▲ 162%**](https://www.amazon.com/dp/B0DYF5M25L) [![Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space](https://m.media-amazon.com/images/I/41h6mWxzrTL.jpg)**Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space**Nuby**$8.15**4.5★**▲ 161%**](https://www.amazon.com/dp/B0G3YKMNWP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — -19.2% search growth over the last 90 days.

25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**26%

*“Does not leak”*

**Ease Of Cleaning**13%

*“Cleaning is easy”*

**Ease Of Use**9%

*“easy to do”*

**Quality-Overall**7%

*“Great quality bottles”*

**Durability**4%

*“Cute and durable”*

**Value For Money**4%

*“Good price”*

**Size-Overall**4%

*“The size is also convenient”*

**Ease Of Feeding**3%

*“feels safe for regular feeding use”*

**Color**3%

*“Colors are accurate”*

**Design-Overall**2%

*“The Bluey design is adorable”*

### **What buyers complain about **

**Leak-Proof**32%

*“Leaks a little”*

**Ease Of Cleaning**10%

*“Hard to clean”*

**Ease Of Use**8%

*“hard to hold”*

**Functionality-Overall**4%

*“then it does not work as intended”*

**Quality-Overall**3%

*“Decreased quality”*

**Durability**3%

*“not very durable”*

**Water Resistance**2%

*“No water comes out”*

**Value For Money**2%

*“I bought others that were more expensive”*

**Washability**2%

*“Hard to wash”*

**Size-Overall**2%

*“Straw too short”*

### **Top return reasons **

**Leak-Proof**23%

**Size-Overall**14%

**Functionality-Overall**11%

**Ease Of Use**8%

**Material Quality**5%

**Advertised Vs Actual Product**5%

**Age Suitability**3%

**Defective Material/Parts**3%

**Value For Money**3%

**Color**2%