---
title: "splat mat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/splat-mat"
last_updated: "2026-07-14T05:59:19.863Z"
locale: en
meta:
  description: "splat mat shows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list."
  "og:description": "splat mat shows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list."
  "og:title": "splat mat — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **splat mat**

**Worth a look**

Shows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list.

Market size 56Growth 23Conversion 50Competition 56Returns 43Price range 83Avg price 77Brand share 60Review moat 41Quality gap 47

**Price range**

**Great****$8.17–$55.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.78**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$405K**

$405K/yr · 638K searches

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,438.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**69%**

**Open market**

**26%**

- Blissful Diary38% - Basumee9% - mushie8% - S&T INC.7% - Moonsea6% - Biloban5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$81K30%$121K40%$162K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green](https://m.media-amazon.com/images/I/31dmEhl+-IL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green**Blissful Diary**$15.67**4.6★4,010 rev](https://www.amazon.com/dp/B0DYJYF83D) [2![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow](https://m.media-amazon.com/images/I/51XUnRbGvvL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow**Blissful Diary**$13.74**4.6★4,010 rev](https://www.amazon.com/dp/B0BGRH4RNX) [3![mushie Baby Splat Mat 42.5x42.5 Inch (Fog) | Water Resistant for Under High Chair and Infant Play](https://m.media-amazon.com/images/I/31GQc0XDHML.jpg)**mushie Baby Splat Mat 42.5x42.5 Inch (Fog) | Water Resistant for Under High Chair and Infant Play**mushie**$24.44**4.1★404 rev](https://www.amazon.com/dp/B0CNDVKXSR) [4![Splat Mat for Under High Chair Mat 42x46 Inch Mealtime Baby Splat Mat for Art/Crafts/Playtime Waterproof Splash Mat Machine Washable Portable Picnic Floor Mat Baby Feeding Table Cloth](https://m.media-amazon.com/images/I/41z3-IiGg1L.jpg)**Splat Mat for Under High Chair Mat 42x46 Inch Mealtime Baby Splat Mat for Art/Crafts/Playtime Waterproof Splash Mat Machine Washable Portable Picnic Floor Mat Baby Feeding Table Cloth**Moonsea**$8.73**4.6★2,494 rev](https://www.amazon.com/dp/B08F2J4Y18) [5![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Retro Rainbow](https://m.media-amazon.com/images/I/51QutDvyUzL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Retro Rainbow**Blissful Diary**$13.82**4.6★4,010 rev](https://www.amazon.com/dp/B0C1SRPW8D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral](https://m.media-amazon.com/images/I/51GTxuxLXaL.jpg)**Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral**Unicorn Castle**$10.06**59 rev9mo ago](https://www.amazon.com/dp/B0FVXW1RFT) [![Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)](https://m.media-amazon.com/images/I/41HEgnfBJ7L.jpg)**Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)**Tiny Twinkle**$19.09**339 rev10mo ago](https://www.amazon.com/dp/B0FR4Q1669) [![BeBeJoJo Splat Mat for Under High Chair 42 x 42 Inch Waterproof Baby Splash Mat with Non Slip Bottom Reusable Portable Highchair Mat for Floor Food Catcher for High Chair Yellow Pink Floral](https://m.media-amazon.com/images/I/411RndVnm5L.jpg)**BeBeJoJo Splat Mat for Under High Chair 42 x 42 Inch Waterproof Baby Splash Mat with Non Slip Bottom Reusable Portable Highchair Mat for Floor Food Catcher for High Chair Yellow Pink Floral**BeBeJoJo**$9.89**70 rev10mo ago](https://www.amazon.com/dp/B0FQXPF4W3) [![CoolaPeach Baby Splat Mat for Under High Chair 51 x 51 Inch](https://m.media-amazon.com/images/I/41mw39Xfs-L.jpg)**CoolaPeach Baby Splat Mat for Under High Chair 51 x 51 Inch**CoolaPeach**$14.44**168 rev1y ago](https://www.amazon.com/dp/B0FBWRKXTM) [![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green](https://m.media-amazon.com/images/I/31dmEhl+-IL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green**Blissful Diary**$15.67**4,010 rev1y ago](https://www.amazon.com/dp/B0DYJYF83D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Catchy - The Food and Mess Catcher for the Stokke Tripp Trapp - Catchy Food Catching Accessory for Highchairs - Baby & Toddler Food Mat - High Chair Food Catcher - High Chair Accessories](https://m.media-amazon.com/images/I/31FAJU4TPyL.jpg)**Catchy - The Food and Mess Catcher for the Stokke Tripp Trapp - Catchy Food Catching Accessory for Highchairs - Baby & Toddler Food Mat - High Chair Food Catcher - High Chair Accessories**Catchy**$55.21**4.3★**▲ 195%**](https://www.amazon.com/dp/B0CFW3BNWH) [![Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral](https://m.media-amazon.com/images/I/51GTxuxLXaL.jpg)**Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral**Unicorn Castle**$10.06**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FVXW1RFT) [![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green](https://m.media-amazon.com/images/I/31dmEhl+-IL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green**Blissful Diary**$15.67**4.6★**▲ 92%**](https://www.amazon.com/dp/B0DYJYF83D) [![S&T INC. Splat Mat for Under High Chair Water Resistant Floor Mat 42 Inches by 42 Inches Grey Scatter](https://m.media-amazon.com/images/I/41Q438yYGJL.jpg)**S&T INC. Splat Mat for Under High Chair Water Resistant Floor Mat 42 Inches by 42 Inches Grey Scatter**S&T INC.**$8.28**4.4★**▲ 82%**](https://www.amazon.com/dp/B07KH4CRS9) [![Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)](https://m.media-amazon.com/images/I/41HEgnfBJ7L.jpg)**Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)**Tiny Twinkle**$19.09**4.5★**▲ 70%**](https://www.amazon.com/dp/B0FR4Q1669)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

25K15KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**26%

*“It cleans easily”*

**Quality-Overall**8%

*“Great quality and cute colors”*

**Value For Money**7%

*“Well worth it”*

**Size-Overall**7%

*“The size is perfect for our toddler”*

**Durability**6%

*“The material feels durable”*

**Washability**5%

*“Easy to wash”*

**Advertised Vs Actual Product**5%

*“it absolutely does what it advertises”*

**Ease Of Use**4%

*“it comes in handy”*

**Water Resistance**4%

*“Great Waterproof Protection”*

**Color**2%

*“beautiful nice color”*

### **What buyers complain about **

**Thickness**11%

*“very thin material”*

**Ease Of Cleaning**9%

*“Does not clean”*

**Grip**8%

*“Not slip resistant”*

**Size-Overall**8%

*“Not true to size”*

**Quality-Overall**6%

*“Cheap”*

**Water Resistance**5%

*“I cant speak on the waterproof part”*

**Material Quality**4%

*“The material is cheap”*

**Adhesion/Stickiness**4%

*“need stronger adhesion to wooden floors”*

**Strength**3%

*“It doesnt stay put well”*

**Value For Money**2%

*“Not worth it”*

### **Top return reasons **

**Size-Overall**31%

**Material Quality**12%

**Thin**8%

**Grip**6%

**Advertised Vs Actual Product**5%

**Color**4%

**Quality-Overall**4%

**Functionality-Overall**3%

**Thickness**3%

**Assembly/Installation**3%