---
title: "spidey and his amazing friends blanket — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/spidey-and-his-amazing-friends-blanket"
last_updated: "2026-07-13T23:19:59.493Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — spidey and his amazing friends blanket doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — spidey and his amazing friends blanket doesn't clear our bar today."
  "og:title": "spidey and his amazing friends blanket — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **spidey and his amazing friends blanket**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 12Conversion 47Competition 40Returns 91Price range 95Avg price 95Brand share 7Review moat 29Quality gap 21

**Avg price**

**Incredible****$25.19**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.58–$34.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,631.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$69K**

$69K/yr · 72K searches

**Growth**

**Bad****-26.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- Jay Franco57% - Sunny Side Up19% - Disney12% - GVIOOEI5% - NoJo3% - Zak Designs1% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51JxkPgy7qL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket**Jay Franco**$19.01**3.9★121 rev](https://www.amazon.com/dp/B0G54JDYWR) [2![Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen](https://m.media-amazon.com/images/I/51KQw5+ZagL.jpg)**Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen**Sunny Side Up**$21.23**4.8★1,461 rev](https://www.amazon.com/dp/B0CSVJ34TL) [3![Marvel Spidey and His Amazing Friends Blue Red and White Spidey Team Super Soft Toddler Blanket](https://m.media-amazon.com/images/I/51D4gnf8lTL.jpg)**Marvel Spidey and His Amazing Friends Blue Red and White Spidey Team Super Soft Toddler Blanket**Disney**$19.54**4.8★312 rev](https://www.amazon.com/dp/B09X681NBZ) [4![Spidey & His Amazing Friends Plush Throw Blanket - Measures 50 x 60 Inches - Kids Super Soft Fleece Bedding Features Ghost Spider Gwen & Miles Morales](https://m.media-amazon.com/images/I/51rNTEElQPL.jpg)**Spidey & His Amazing Friends Plush Throw Blanket - Measures 50 x 60 Inches - Kids Super Soft Fleece Bedding Features Ghost Spider Gwen & Miles Morales**Jay Franco**$30.20**4.8★742 rev](https://www.amazon.com/dp/B0CMFSQSYF) [5![Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Spidey & Friends](https://m.media-amazon.com/images/I/51drTULGO6L.jpg)**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Spidey & Friends**Jay Franco**$26.05**4.8★12,451 rev](https://www.amazon.com/dp/B092Q5CCN6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack](https://m.media-amazon.com/images/I/415RHrvu5hL.jpg)**Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack**Bioworld**$32.83**12 rev4mo ago](https://www.amazon.com/dp/B0GQJJR3Y6) [![Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel](https://m.media-amazon.com/images/I/41VzQvYZvVL.jpg)**Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel**GVIOOEI**$26.03**18 rev6mo ago](https://www.amazon.com/dp/B0G7GZ6H3C) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51JxkPgy7qL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket**Jay Franco**$19.01**121 rev7mo ago](https://www.amazon.com/dp/B0G54JDYWR) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/51Z8ALYNStL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 46x60 - Throw Blanket**Jay Franco**$22.94**121 rev7mo ago](https://www.amazon.com/dp/B0G55XQW11) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & Friends 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/51F35Ra2+aL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & Friends 46x60 - Throw Blanket**Jay Franco**$24.17**1,367 rev9mo ago](https://www.amazon.com/dp/B0FTZTN41C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack](https://m.media-amazon.com/images/I/415RHrvu5hL.jpg)**Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack**Bioworld**$32.83**4.9★**▲ 447%**](https://www.amazon.com/dp/B0GQJJR3Y6) [![Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman](https://m.media-amazon.com/images/I/51s2yIvct6L.jpg)**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman**Jay Franco**$22.60**4.8★**▲ 324%**](https://www.amazon.com/dp/B01N9X5QZO) [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket](https://m.media-amazon.com/images/I/51JxkPgy7qL.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket**Jay Franco**$19.01**3.9★**▲ 315%**](https://www.amazon.com/dp/B0G54JDYWR) [![Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen](https://m.media-amazon.com/images/I/51KQw5+ZagL.jpg)**Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen**Sunny Side Up**$21.23**4.8★**▲ 157%**](https://www.amazon.com/dp/B0CSVJ34TL) [![Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel](https://m.media-amazon.com/images/I/41VzQvYZvVL.jpg)**Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel**GVIOOEI**$26.03**4.7★**▲ 148%**](https://www.amazon.com/dp/B0G7GZ6H3C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**23%

*“Extremely soft”*

**Value For Money**8%

*“the price was great”*

**Comfort-Overall**8%

*“very comfortable”*

**Leak-Proof**8%

*“No spill”*

**Size-Overall**7%

*“Perfect size”*

**Quality-Overall**7%

*“Great quality, very comfortable, and easy to set up/put away”*

**Gifting Purpose**4%

*“A nice gift”*

**Design-Overall**3%

*“he loves the Spider-Man design”*

**Thickness**3%

*“Its thick and keeps us both warm”*

**Advertised Vs Actual Product**3%

*“Item is as advertized”*

### **What buyers complain about **

**Thickness**22%

*“A little thin”*

**Leak-Proof**9%

*“Not totally leak proof”*

**Size-Overall**9%

*“It's pretty small”*

**Quality-Overall**8%

*“Not the best”*

**Stain Resistance**3%

*“The nap mat arrived with a black stains ALL OVER the back the back of it”*

**Material Quality**3%

*“Cheap Material”*

**Pilling/Linting**2%

*“Linty”*

**Functionality-Overall**1%

*“not functional as a backpack”*

**Value For Money**1%

*“For the price I don't think it's worth it”*

**Durability**1%

*“I worry about the longevity because of its thinness”*

### **Top return reasons **

**Size-Overall**40%

**Thin**12%

**Material Quality**10%

**Leak-Proof**7%

**Value For Money**6%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Stitch/Finish/Polish**2%

**Cushion**2%

**Functionality-Overall**1%