[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-baby-products-soy-formula":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5293,5505945944,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":152,"baselines":190,"demand":195,"seasonality":509,"brandShare":522,"products":539,"feedback":626,"lastUpdated":144},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":136,"returnRate":137,"successfulLaunches360":138,"newProducts360":138,"amazonNicheId":139,"title":140,"slug":141,"href":142,"leafCategoryName":143,"scrapedAt":144,"brandCount":145,"brandCountYearAgo":146,"sellerCount":147,"signals":148},237781,166216,0.8694,0.2322,0.0245,0.861,1,4.52,1462,58.39,20.72,148.62,9,8000,0.2222,0.0005,0,"cb39299b1c8fbc19189a07bcdcb1c765","soy formula","soy-formula","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products\u002Fsoy-formula","Baby Foods","2026-07-12T06:51:07.85843+00:00",5,4,40,[149,150,151],"trending","low_competition","high_price",{"score":153,"verdict":154,"components":155},43,"skip",[156,161,164,168,171,173,176,180,183,186],{"key":157,"score":158,"weight":159,"raw":160},"marketSize",45,0.15,237781.13,{"key":162,"score":163,"weight":159,"raw":125},"growth",52,{"key":165,"score":166,"weight":167,"raw":126},"conversion",31,0.1,{"key":169,"score":170,"weight":159,"raw":127},"competition",12,{"key":172,"score":138,"weight":167,"raw":128},"brandShare",{"key":174,"score":175,"weight":167,"raw":129},"qualityGap",38,{"key":177,"score":178,"weight":179,"raw":130},"reviewMoat",51,0.05,{"key":181,"score":182,"weight":167,"raw":137},"returns",100,{"key":184,"score":185,"weight":179,"raw":131},"avgPrice",90,{"key":187,"score":188,"weight":179,"raw":189},"priceRange",62,0.6198592650508209,{"avgRating":191,"medianPrice":192,"medianReturnRate":193,"nichesTracked":194},4.42,22.25,0.0235,37741,{"points":196,"droppedPartialWeek":508},[197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505],{"week":198,"volume":199},"2024-07-14",3961,{"week":201,"volume":202},"2024-07-21",4055,{"week":204,"volume":205},"2024-07-28",4028,{"week":207,"volume":208},"2024-08-04",4203,{"week":210,"volume":211},"2024-08-11",3948,{"week":213,"volume":214},"2024-08-18",3967,{"week":216,"volume":217},"2024-08-25",4012,{"week":219,"volume":220},"2024-09-01",3940,{"week":222,"volume":223},"2024-09-08",4150,{"week":225,"volume":226},"2024-09-15",4187,{"week":228,"volume":229},"2024-09-22",4148,{"week":231,"volume":232},"2024-09-29",4365,{"week":234,"volume":235},"2024-10-06",6457,{"week":237,"volume":238},"2024-10-13",5055,{"week":240,"volume":241},"2024-10-20",4141,{"week":243,"volume":244},"2024-10-27",4126,{"week":246,"volume":247},"2024-11-03",3723,{"week":249,"volume":250},"2024-11-10",3980,{"week":252,"volume":253},"2024-11-17",4085,{"week":255,"volume":256},"2024-11-24",4194,{"week":258,"volume":259},"2024-12-01",3896,{"week":261,"volume":262},"2024-12-08",5010,{"week":264,"volume":265},"2024-12-15",4544,{"week":267,"volume":268},"2024-12-22",4993,{"week":270,"volume":271},"2024-12-29",4655,{"week":273,"volume":274},"2025-01-05",5643,{"week":276,"volume":277},"2025-01-12",7429,{"week":279,"volume":280},"2025-01-19",7645,{"week":282,"volume":283},"2025-01-26",6092,{"week":285,"volume":286},"2025-02-02",5681,{"week":288,"volume":289},"2025-02-09",4810,{"week":291,"volume":292},"2025-02-16",3845,{"week":294,"volume":295},"2025-02-23",3705,{"week":297,"volume":298},"2025-03-02",3055,{"week":300,"volume":301},"2025-03-09",3260,{"week":303,"volume":304},"2025-03-16",3367,{"week":306,"volume":307},"2025-03-23",3439,{"week":309,"volume":310},"2025-03-30",3440,{"week":312,"volume":313},"2025-04-06",3397,{"week":315,"volume":316},"2025-04-13",3270,{"week":318,"volume":319},"2025-04-20",2963,{"week":321,"volume":322},"2025-04-27",3171,{"week":324,"volume":325},"2025-05-04",3147,{"week":327,"volume":328},"2025-05-11",2913,{"week":330,"volume":331},"2025-05-18",3024,{"week":333,"volume":334},"2025-05-25",2875,{"week":336,"volume":337},"2025-06-01",3527,{"week":339,"volume":340},"2025-06-08",3437,{"week":342,"volume":343},"2025-06-15",3244,{"week":345,"volume":346},"2025-06-22",3328,{"week":348,"volume":349},"2025-06-29",3102,{"week":351,"volume":352},"2025-07-06",3131,{"week":354,"volume":355},"2025-07-13",4066,{"week":357,"volume":358},"2025-07-20",3092,{"week":360,"volume":361},"2025-07-27",3377,{"week":363,"volume":364},"2025-08-03",3347,{"week":366,"volume":367},"2025-08-10",3376,{"week":369,"volume":370},"2025-08-17",3257,{"week":372,"volume":373},"2025-08-24",3709,{"week":375,"volume":376},"2025-08-31",3843,{"week":378,"volume":379},"2025-09-07",3360,{"week":381,"volume":382},"2025-09-14",3648,{"week":384,"volume":385},"2025-09-21",3354,{"week":387,"volume":388},"2025-09-28",3242,{"week":390,"volume":391},"2025-10-05",2993,{"week":393,"volume":394},"2025-10-12",3569,{"week":396,"volume":397},"2025-10-19",2989,{"week":399,"volume":352},"2025-10-26",{"week":401,"volume":402},"2025-11-02",3746,{"week":404,"volume":405},"2025-11-09",3348,{"week":407,"volume":408},"2025-11-16",3138,{"week":410,"volume":411},"2025-11-23",3103,{"week":413,"volume":414},"2025-11-30",3154,{"week":416,"volume":417},"2025-12-07",2997,{"week":419,"volume":420},"2025-12-14",2818,{"week":422,"volume":423},"2025-12-21",2589,{"week":425,"volume":426},"2025-12-28",2676,{"week":428,"volume":429},"2026-01-04",1663,{"week":431,"volume":432},"2026-01-11",1790,{"week":434,"volume":435},"2026-01-18",1841,{"week":437,"volume":438},"2026-01-25",2094,{"week":440,"volume":441},"2026-02-01",3302,{"week":443,"volume":444},"2026-02-08",3106,{"week":446,"volume":447},"2026-02-15",2839,{"week":449,"volume":450},"2026-02-22",2662,{"week":452,"volume":453},"2026-03-01",2938,{"week":455,"volume":456},"2026-03-08",3084,{"week":458,"volume":459},"2026-03-15",2843,{"week":461,"volume":462},"2026-03-22",2671,{"week":464,"volume":465},"2026-03-29",2686,{"week":467,"volume":468},"2026-04-05",2532,{"week":470,"volume":471},"2026-04-12",2581,{"week":473,"volume":474},"2026-04-19",2653,{"week":476,"volume":477},"2026-04-26",2841,{"week":479,"volume":480},"2026-05-03",2945,{"week":482,"volume":483},"2026-05-10",3068,{"week":485,"volume":486},"2026-05-17",3361,{"week":488,"volume":489},"2026-05-24",4528,{"week":491,"volume":492},"2026-05-31",4304,{"week":494,"volume":495},"2026-06-07",2209,{"week":497,"volume":498},"2026-06-14",2051,{"week":500,"volume":501},"2026-06-21",1919,{"week":503,"volume":504},"2026-06-28",2793,{"week":506,"volume":507},"2026-07-05",3305,false,[510,511,512,513,514,515,516,517,518,519,520,521],1.2005622559371742,1.0514618114255159,0.8645649132851194,0.8217902531501995,0.9413421047419978,0.7991967943790009,1.0186365428551367,1.0504710071216685,1.073314117371002,1.1396160888375182,1.0133041433143513,1.0665735274613626,{"top":523,"otherBrandCount":138,"otherClickShare":138},[524,527,530,533,536],{"brand":525,"clickShare":526},"Similac",0.5132,{"brand":528,"clickShare":529},"Enfamil",0.3785,{"brand":531,"clickShare":532},"Good Start",0.052,{"brand":534,"clickShare":535},"Mama Bear",0.0373,{"brand":537,"clickShare":538},"NUTRICIA PEPTICATE",0.019,[540,550,561,570,579,588,597,607,616],{"asin":541,"title":542,"brand":525,"imageUrl":543,"price":133,"rating":544,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B085YQJJPH","Similac Soy Isomil Infant Formula for Fussiness & Gas Plant-Based Protein Infant Formula Powder 30.8-oz Value Can Pack of 4","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nAzNIwyiL.jpg",4.8,935,0.3608,0.3305,"2020-04-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB085YQJJPH",{"asin":551,"title":552,"brand":528,"imageUrl":553,"price":554,"rating":555,"reviews":556,"clickShare90":557,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B004L5L5TA","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518t8JIGB5L.jpg",38.57,4.6,3475,0.2934,0.2678,"2014-11-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004L5L5TA",{"asin":562,"title":563,"brand":525,"imageUrl":564,"price":565,"rating":544,"reviews":545,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B00QKMG04M","Similac Soy Isomil Infant Formula with Iron Ready to Feed 1 Qt (Pack of 4)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GSsaSotaL.jpg",36.65,0.0927,0.0628,"2014-11-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00QKMG04M",{"asin":571,"title":572,"brand":525,"imageUrl":573,"price":132,"rating":555,"reviews":574,"clickShare90":575,"clickShare360":576,"launchDate":577,"amazonUrl":578},"B003SI166S","Similac Isomil Advance Soy Formula Powder 12.4-Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fWwKkbznL.jpg",99,0.0597,0.0761,"2010-06-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB003SI166S",{"asin":580,"title":581,"brand":528,"imageUrl":582,"price":583,"rating":555,"reviews":556,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B00CTKKBAS","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41b-Xx-5bnL.jpg",147.46,0.0544,0.1132,"2013-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00CTKKBAS",{"asin":589,"title":590,"brand":531,"imageUrl":591,"price":592,"rating":146,"reviews":593,"clickShare90":532,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0DWY1QRY6","Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51doOZ00+aL.jpg",27.88,71,0.0463,"2025-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DWY1QRY6",{"asin":598,"title":599,"brand":534,"imageUrl":600,"price":601,"rating":602,"reviews":603,"clickShare90":535,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B0847T9PLX","Amazon Brand - Mama Bear Soy Based Powder Infant Formula with Iron for Fussiness & Gas Lactose-Free 22 ounce (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41--xYhSXPL.jpg",23.02,4.2,266,0.013,"2020-09-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0847T9PLX",{"asin":608,"title":609,"brand":528,"imageUrl":610,"price":611,"rating":555,"reviews":556,"clickShare90":612,"clickShare360":613,"launchDate":614,"amazonUrl":615},"B0845FVDLH","Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4167VbzkTZL.jpg",46.8,0.0307,0.0729,"2020-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0845FVDLH",{"asin":617,"title":618,"brand":537,"imageUrl":619,"price":620,"rating":621,"reviews":622,"clickShare90":538,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B0CZ7MV2BC","Pepticate Hypoallergenic Infant Formula for Relief of Cow Milk Allergy Symptoms Nutritionally Complete Baby Milk with DHA ARA & Prebiotics Baby Formula Suitable from 0-12 months 13.2oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418hzCQNegL.jpg",35.78,4.5,427,0.0175,"2024-04-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CZ7MV2BC",{"love":627,"hate":684,"returnReasons":723},[628,635,642,649,655,660,664,668,674,679],{"topic":629,"percentOfMentions":630,"verbatims":631},"Value For Money",0.20829999999999999,[632,633,634],"Best deal","Worth it","its not super expensive",{"topic":636,"percentOfMentions":637,"verbatims":638},"Nutritional Content",0.1583,[639,640,641],"is getting the nutrition he needs","Worth it if your baby is intolerant to cow protein","BOUGHT FOR AN ENITRE YEAR FOR GRANDAUGHTER GREAT PRODUCT AND NUTRITIONAL",{"topic":643,"percentOfMentions":644,"verbatims":645},"Regulates Digestion",0.1417,[646,647,648],"it doesn't cause constipation","Great for babies with reflux","Our daughter loves the taste, there is no problem getting her to drink this formula and all other issues of excessive spitting up, projectile vomiting, and diarrhea have ceased",{"topic":650,"percentOfMentions":644,"verbatims":651},"Vegan\u002FOrganic",[652,653,654],"seems a good choice if you prefer vegan option","Organic formula","Great alternative organic option to breast milk",{"topic":656,"percentOfMentions":167,"verbatims":657},"Taste-Overall",[658,648,659],"Better Tasting","It was a better tasting hypoallergenic formula",{"topic":661,"percentOfMentions":179,"verbatims":662},"Weight Gain",[663],"The baby is gaining weight",{"topic":665,"percentOfMentions":179,"verbatims":666},"Breastfeeding Friendly",[667],"Worked well for my baby that has a lactose sensitivity",{"topic":669,"percentOfMentions":670,"verbatims":671},"Allergies",0.025,[672,673],"It was such a relief to finally find something that worked for our little ones sensitive tummy","The formula works great for my newborn with a dairy allergy with no side effects however would recommend only purchasing once you are sure it works well for your own baby",{"topic":675,"percentOfMentions":670,"verbatims":676},"Ease Of Use",[677,678],"Works well and convenient","which made the transition easier than expected",{"topic":680,"percentOfMentions":681,"verbatims":682},"Sensitivity-Overall",0.0167,[683],"Perfect for Sensitive Babies",[685,691,697,700,704,707,711,714,719],{"topic":629,"percentOfMentions":686,"verbatims":687},0.3,[688,689,690],"Expensive for the amount","The only thing that I did not like about this product is that youre getting so little for the price","This milk so expensive",{"topic":669,"percentOfMentions":692,"verbatims":693},0.1333,[694,695,696],"My baby has CMPA. cow's milk protein allergy","But it gave her a terrible diaper rash","I got it to try bc my daughter has a milk allergy",{"topic":656,"percentOfMentions":167,"verbatims":698},[699],"The taste is different",{"topic":701,"percentOfMentions":167,"verbatims":702},"Size-Overall",[703],"One of the only formulas my baby would tolerate disappointed by how small it was",{"topic":636,"percentOfMentions":167,"verbatims":705},[706],"This formula is no good high in corn syrup",{"topic":708,"percentOfMentions":167,"verbatims":709},"Smell",[710],"B. It kinda stinks",{"topic":643,"percentOfMentions":179,"verbatims":712},[713],"Harsh words on digestive system",{"topic":715,"percentOfMentions":716,"verbatims":717},"Solubility",0.0333,[718],"it didnt mix well still needed to stir it",{"topic":720,"percentOfMentions":716,"verbatims":721},"Thickness",[722],"Its very thick and clumpy",[]]