---
title: "size 5 pull ups — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/size-5-pull-ups"
last_updated: "2026-07-13T22:44:24.388Z"
locale: en
meta:
  description: "size 5 pull ups clears our launch bar: a $1.1M/yr market growing +14.5% this quarter with returns at 0.7%."
  "og:description": "size 5 pull ups clears our launch bar: a $1.1M/yr market growing +14.5% this quarter with returns at 0.7%."
  "og:title": "size 5 pull ups — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **size 5 pull ups**

**Launch it**

A $1.1M/yr market growing +14.5% this quarter with returns at 0.7% — clears our launch bar.

Market size 79Growth 43Conversion 95Competition 53Returns 97Price range 85Avg price 95Brand share 17Review moat 14Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$31.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.47–$52.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 280K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****24,469.22**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**74**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- Pampers59% - Pull-Ups25% - MooMoo Baby4% - Boboking2% - Bambo Nature2% - HUGGIES2% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$54K10%$109K15%$163K20%$218K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper](https://m.media-amazon.com/images/I/41FYx-6LteL.jpg)**Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper**Pampers**$37.92**4.8★27,841 rev](https://www.amazon.com/dp/B08PX4Y34Z) [2![Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)](https://m.media-amazon.com/images/I/51Fy1Az-EOL.jpg)**Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)**Pampers**$48.38**4.5★1,416 rev](https://www.amazon.com/dp/B0CVGXFM98) [3![Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)](https://m.media-amazon.com/images/I/51JzvQTllaL.jpg)**Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)**Pull-Ups**$42.23**4.8★34,080 rev](https://www.amazon.com/dp/B07X8NDFHN) [4![Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper](https://m.media-amazon.com/images/I/51bDDmDPK2L.jpg)**Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.47**4.5★1,416 rev](https://www.amazon.com/dp/B0F3Z4MZSK) [5![Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)](https://m.media-amazon.com/images/I/51lpMWba2+L.jpg)**Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)**Pampers**$43.69**4.7★46,269 rev](https://www.amazon.com/dp/B078WBDSBF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct](https://m.media-amazon.com/images/I/51M3wgY90OL.jpg)**Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct**Pull-Ups**$28.48**776 rev4mo ago](https://www.amazon.com/dp/B0CQ8SS2FV) [![Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T](https://m.media-amazon.com/images/I/41UNbAjOSpL.jpg)**Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T**Finihen**$26.57**77 rev7mo ago](https://www.amazon.com/dp/B0G2KVZ9HR) [![Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years](https://m.media-amazon.com/images/I/51acvCFECrL.jpg)**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.72**195 rev1y ago](https://www.amazon.com/dp/B0FF42WBPV) [![Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper](https://m.media-amazon.com/images/I/51bDDmDPK2L.jpg)**Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.47**1,416 rev1y ago](https://www.amazon.com/dp/B0F3Z4MZSK) [![Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack](https://m.media-amazon.com/images/I/418pI8HeWdL.jpg)**Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack**Hanes**$16.04**4,327 rev1y ago](https://www.amazon.com/dp/B0DW9F4HJ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack](https://m.media-amazon.com/images/I/418pI8HeWdL.jpg)**Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack**Hanes**$16.04**4.7★**▲ 312%**](https://www.amazon.com/dp/B0DW9F4HJ8) [![MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs](https://m.media-amazon.com/images/I/61KrIEfkIIL.jpg)**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.34**4.5★**▲ 298%**](https://www.amazon.com/dp/B0B4DGKLBP) [![MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs](https://m.media-amazon.com/images/I/61KrIEfkIIL.jpg)**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.28**4.5★**▲ 293%**](https://www.amazon.com/dp/B0B4DHC5V3) [![Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T](https://m.media-amazon.com/images/I/41UNbAjOSpL.jpg)**Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T**Finihen**$26.57**4.3★**▲ 291%**](https://www.amazon.com/dp/B0G2KVZ9HR) [![Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years](https://m.media-amazon.com/images/I/51acvCFECrL.jpg)**Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years**Boboking**$25.72**4.6★**▲ 270%**](https://www.amazon.com/dp/B0FF42WBPV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 95 weeks — +14.5% search growth over the last 90 days.

35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“size is accurate”*

**Quality-Overall**12%

*“Great pampers quality as expected”*

**Comfort-Overall**10%

*“Very comfortable”*

**Leak-Proof**9%

*“Don't leak”*

**Value For Money**7%

*“Great price”*

**Absorbency**5%

*“They are absorbent”*

**Soft Feel**5%

*“* Soft and easy to pull on/off”*

**Exercise/Sports Suitability**4%

*“Great for kids thats trained”*

**Ease Of Use**3%

*“Easy of use”*

**Design-Overall**3%

*“The design is cute”*

### **What buyers complain about **

**Leak-Proof**18%

*“Not leak proof”*

**Smell**14%

*“Horrible scent”*

**Size-Overall**8%

*“Size up”*

**Absorbency**6%

*“Not absorbent”*

**Quality-Overall**5%

*“quality is different”*

**Allergies**4%

*“My babies break out with rashes easily”*

**Functionality-Overall**3%

*“DONT WORK”*

**Breathability**3%

*“Not as breathable as others”*

**Advertised Vs Actual Product**2%

*“False advertisement”*

**Thigh Fit**2%

*“First and most insignificant, these do not fit big thigh kids”*

### **Top return reasons **

**Size-Overall**71%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Leak-Proof**3%

**Age Suitability**3%

**Smell**3%

**Absorbency**2%

**Material Quality**1%

**Waist Fit**1%

**Thigh Fit**1%