---
title: "sippy cups bulk — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/sippy-cups-bulk"
last_updated: "2026-07-13T22:37:18.646Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — sippy cups bulk doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — sippy cups bulk doesn't clear our bar today."
  "og:title": "sippy cups bulk — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **sippy cups bulk**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 23Conversion 78Competition 13Returns 91Price range 75Avg price 76Brand share 0Review moat 48Quality gap 28

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.78–$36.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$313K**

$313K/yr · 260K searches

**Review moat**

**Okay****1,675.1**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- The First Years91% - Nuby5% - Tupperware4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$47K30%$94K45%$141K60%$188K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The First Years Take & Toss Spill Proof Sippy Cups - Rainbow Party Pack - Reusable Toddler Cups - Kids Cups and Snap On Lids for Ages 9 Months and Up - 20 Count](https://m.media-amazon.com/images/I/41svMCk1JIL.jpg)**The First Years Take & Toss Spill Proof Sippy Cups - Rainbow Party Pack - Reusable Toddler Cups - Kids Cups and Snap On Lids for Ages 9 Months and Up - 20 Count**The First Years**$15.80**4.6★10,700 rev](https://www.amazon.com/dp/B07Y464TQL) [2![The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel](https://m.media-amazon.com/images/I/31+Sxz7H-XL.jpg)**The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel**The First Years**$15.25**4.5★862 rev](https://www.amazon.com/dp/B0BSNV7Z8V) [3![The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up](https://m.media-amazon.com/images/I/31GKVSv9LCL.jpg)**The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up**The First Years**$14.55**4.6★263 rev](https://www.amazon.com/dp/B0DB9NNNWW) [4![The First Years Take and Toss Spill-Proof Cups 7 Ounce](https://m.media-amazon.com/images/I/41YV7hE1ljL.jpg)**The First Years Take and Toss Spill-Proof Cups 7 Ounce**The First Years**$9.46**4.6★180 rev](https://www.amazon.com/dp/B01GTD8IIW) [5![The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/516FcVgU6bL.jpg)**The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count**The First Years**$14.75**4.8★2,334 rev](https://www.amazon.com/dp/B0CQ66627R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up](https://m.media-amazon.com/images/I/31GKVSv9LCL.jpg)**The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up**The First Years**$14.55**263 rev1y ago](https://www.amazon.com/dp/B0DB9NNNWW) [![The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/516FcVgU6bL.jpg)**The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count**The First Years**$14.75**2,334 rev2y ago](https://www.amazon.com/dp/B0CQ66627R) [![The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel](https://m.media-amazon.com/images/I/31+Sxz7H-XL.jpg)**The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel**The First Years**$15.25**862 rev3y ago](https://www.amazon.com/dp/B0BSNV7Z8V) [![The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/41cQO-BVaHL.jpg)**The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count**The First Years**$15.81**444 rev4y ago](https://www.amazon.com/dp/B0B3GC3BVJ) [![Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months](https://m.media-amazon.com/images/I/31J6LVv8sBL.jpg)**Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months**Tupperware**$36.65**159 rev4y ago](https://www.amazon.com/dp/B09Z751CV7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nuby 6 Pack Wash or Toss Reusable Cups & Lids with Spout Nickelodeon Teenage Mutant Ninja Turtles 10 Oz](https://m.media-amazon.com/images/I/51dbDaZZx6L.jpg)**Nuby 6 Pack Wash or Toss Reusable Cups & Lids with Spout Nickelodeon Teenage Mutant Ninja Turtles 10 Oz**Nuby**$7.78**4.7★**▲ 40%**](https://www.amazon.com/dp/B07Z5TPN4T) [![Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months](https://m.media-amazon.com/images/I/31J6LVv8sBL.jpg)**Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months**Tupperware**$36.65**4.1★**▲ 35%**](https://www.amazon.com/dp/B09Z751CV7) [![The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up](https://m.media-amazon.com/images/I/31GKVSv9LCL.jpg)**The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up**The First Years**$14.55**4.6★**▲ 30%**](https://www.amazon.com/dp/B0DB9NNNWW) [![The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/41cQO-BVaHL.jpg)**The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count**The First Years**$15.81**4.7★**▲ 25%**](https://www.amazon.com/dp/B0B3GC3BVJ) [![The First Years Take & Toss Disney Minnie Mouse Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count](https://m.media-amazon.com/images/I/41TEvxxt2JL.jpg)**The First Years Take & Toss Disney Minnie Mouse Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count**The First Years**$14.83**4.8★**— 2%**](https://www.amazon.com/dp/B08LH46TCP)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — -4.0% search growth over the last 90 days.

6K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**22%

*“They dont leak”*

**Ease Of Cleaning**14%

*“Easy to clean”*

**Ease Of Use**9%

*“easy to use”*

**Durability**9%

*“They are durable”*

**Value For Money**6%

*“Great for the price”*

**Color**5%

*“Cute colors”*

**Quality-Overall**4%

*“Good quality”*

**Size-Overall**3%

*“Size is great”*

**Recycle/Reuse**3%

*“Can be reused over and over”*

**Ease Of Feeding**3%

*“My daughter loves to bite the straws”*

### **What buyers complain about **

**Leak-Proof**48%

*“These cups leak”*

**Ease Of Cleaning**7%

*“Had to do a lot of spill cleanup so I stop using them”*

**Age Suitability**4%

*“the lids pop off too easy for an almost 2 year old”*

**Ease Of Use**4%

*“hard to use”*

**Size-Overall**3%

*“it was a smaller version”*

**Eco Friendliness**3%

*“I hate contributing to the plastic waste”*

**Thickness**3%

*“The plastic is very thin”*

**Thin**2%

*“Thin”*

**Value For Money**2%

*“Very expensive”*

**Durability**1%

*“Breaks easily”*

### **Top return reasons **

**Leak-Proof**35%

**Size-Overall**24%

**Advertised Vs Actual Product**10%

**Value For Money**5%

**Quality-Overall**4%

**Functionality-Overall**4%

**Material Quality**3%

**Strength**3%

**Defective Material/Parts**2%

**Ease Of Use**2%