---
title: "silicone sippy cup — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/silicone-sippy-cup"
last_updated: "2026-07-13T22:57:47.879Z"
locale: en
meta:
  description: "silicone sippy cup shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list."
  "og:description": "silicone sippy cup shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list."
  "og:title": "silicone sippy cup — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **silicone sippy cup**

**Worth a look**

Shows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list.

Market size 30Growth 24Conversion 41Competition 79Returns 82Price range 64Avg price 54Brand share 75Review moat 24Quality gap 50

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.99–$33.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.45**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$132K**

$132K/yr · 325K searches

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,266.43**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**45**

**Top-5 brand share**

**60%**

**Open market**

**34%**

- Moonkie18% - Dr. Brown's16% - NUK11% - SAMiGO8% - The First Years7% - Munchkin6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack](https://m.media-amazon.com/images/I/31K0c+Xo-gL.jpg)**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [2![Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack](https://m.media-amazon.com/images/I/31aZC1TPUpL.jpg)**Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack**Moonkie**$9.65**4.5★2,559 rev](https://www.amazon.com/dp/B0C77GYBCM) [3![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31rxIup8YPL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**4.7★478 rev](https://www.amazon.com/dp/B0DZCC7MWR) [4![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [5![Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green](https://m.media-amazon.com/images/I/31D+t1QU4uL.jpg)**Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green**Munchkin**$10.52**4.7★48,557 rev](https://www.amazon.com/dp/B00MRZIFD0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)](https://m.media-amazon.com/images/I/31Dre+3EYNL.jpg)**mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)**mushie**$12.86**63 rev7mo ago](https://www.amazon.com/dp/B0G316X28H) [![Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow](https://m.media-amazon.com/images/I/31tZuF5W1PL.jpg)**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**$6.99**193 rev10mo ago](https://www.amazon.com/dp/B0FNK1W6M9) [![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31rxIup8YPL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**478 rev1y ago](https://www.amazon.com/dp/B0DZCC7MWR) [![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31b7MAKg6uL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)**Moonkie**$16.22**478 rev1y ago](https://www.amazon.com/dp/B0DZC9ZN6V) [![NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup](https://m.media-amazon.com/images/I/31YFxB8syLL.jpg)**NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup**NUK**$12.87**6,680 rev1y ago](https://www.amazon.com/dp/B0F3L693XJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nothomme Silicone Baby Drinking Cups - Sippy Cups for 6-12 Months Toddlers - Pack of 2 Food Grade Training Cups with Lids & Grip Handle for Baby Led Weaning 6 oz (Glacier/Plume)](https://m.media-amazon.com/images/I/31rSxbQZetL.jpg)**Nothomme Silicone Baby Drinking Cups - Sippy Cups for 6-12 Months Toddlers - Pack of 2 Food Grade Training Cups with Lids & Grip Handle for Baby Led Weaning 6 oz (Glacier/Plume)**Nothomme**$11.05**4.1★**▲ 269%**](https://www.amazon.com/dp/B0CFTVZV84) [![NUK Learner Cup 5 oz 1 Pack 6+ Months BPA Free Spill Proof Sippy Cup](https://m.media-amazon.com/images/I/31DXXQFiasL.jpg)**NUK Learner Cup 5 oz 1 Pack 6+ Months BPA Free Spill Proof Sippy Cup**NUK**$7.06**4.6★**▲ 255%**](https://www.amazon.com/dp/B08T6P1TCM) [![mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)](https://m.media-amazon.com/images/I/31Dre+3EYNL.jpg)**mushie Soft Spout Sippy Cup 10 fl oz | 6 Months+ (Tradewinds)**mushie**$12.86**4.1★**▲ 146%**](https://www.amazon.com/dp/B0G316X28H) [![ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts](https://m.media-amazon.com/images/I/31FrBPSe9hL.jpg)**ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts**ezpz**$11.37**4.8★**▲ 122%**](https://www.amazon.com/dp/B07SVKZWHC) [![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31b7MAKg6uL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Blush Cup Set 2 Pack)**Moonkie**$16.22**4.7★**▲ 108%**](https://www.amazon.com/dp/B0DZC9ZN6V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

8K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**21%

*“Doesn't leak”*

**Ease Of Use**13%

*“Easy Peasy”*

**Ease Of Cleaning**11%

*“keep it clean”*

**Quality-Overall**8%

*“Great quality cups”*

**Value For Money**5%

*“Worth buying”*

**Size-Overall**4%

*“The size is also convenient”*

**Ease Of Feeding**4%

*“has made feeding so much easier”*

**Durability**4%

*“still in great condition”*

**Color**3%

*“Colors are accurate”*

**Handle Quality**2%

*“love the handles”*

### **What buyers complain about **

**Leak-Proof**30%

*“Not leak proof”*

**Ease Of Use**10%

*“Hard to use”*

**Ease Of Cleaning**10%

*“Difficult to clean”*

**Durability**3%

*“But Not Durable”*

**Functionality-Overall**3%

*“the functionality is 0/10”*

**Value For Money**3%

*“EXPENSIVE BUT GET IT”*

**Size-Overall**3%

*“it is a little big”*

**Quality-Overall**2%

*“Terrible quality”*

**Water Resistance**2%

*“a lot of water will squirt out”*

**Washability**2%

*“Could see it being a pain to wash”*

### **Top return reasons **

**Size-Overall**21%

**Leak-Proof**19%

**Functionality-Overall**11%

**Ease Of Use**8%

**Advertised Vs Actual Product**5%

**Age Suitability**5%

**Material Quality**4%

**Value For Money**3%

**Product Condition**2%

**Defective Material/Parts**2%