---
title: "silicone placemat — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/silicone-placemat"
last_updated: "2026-07-13T22:59:25.791Z"
locale: en
meta:
  description: "silicone placemat shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list."
  "og:description": "silicone placemat shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list."
  "og:title": "silicone placemat — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **silicone placemat**

**Worth a look**

Shows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.

Market size 49Growth 19Conversion 42Competition 75Returns 78Price range 63Avg price 69Brand share 79Review moat 45Quality gap 27

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.29**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.39–$27.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$267K**

$267K/yr · 555K searches

**Review moat**

**Okay****1,985.54**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**21 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- Moonkie18% - SpriteGru13% - Cutebe9% - Babebay8% - The Table Tyke7% - Cuddle Campus7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$21K12%$32K16%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs](https://m.media-amazon.com/images/I/21LV8pydTkL.jpg)**Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs**Moonkie**$9.78**4.7★4,199 rev](https://www.amazon.com/dp/B09MTH5QL8) [2![Cutebe Silicone Placemat for Toddles Kids Non-Slip Reusable Portable Kids Placemats for Dinning Table Heat Resistant Placemats Baby Placemat Stain Resistant Silicone Mat for Dining Table 3 Pack](https://m.media-amazon.com/images/I/316jI1WOifL.jpg)**Cutebe Silicone Placemat for Toddles Kids Non-Slip Reusable Portable Kids Placemats for Dinning Table Heat Resistant Placemats Baby Placemat Stain Resistant Silicone Mat for Dining Table 3 Pack**Cutebe**$7.59**4.7★701 rev](https://www.amazon.com/dp/B0CM8JBPTT) [3![6 Pack Placemats for Kids Non-Slip Washable Reusable Alphabet Number Shape & Color Universe Map Themed Educational Placemats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/61JgoJyqaEL.jpg)**6 Pack Placemats for Kids Non-Slip Washable Reusable Alphabet Number Shape & Color Universe Map Themed Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$12.34**4.7★520 rev](https://www.amazon.com/dp/B0DG53RZWY) [4![Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)](https://m.media-amazon.com/images/I/41mWGLTrzWL.jpg)**Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)**Babebay**$9.53**4.7★11,064 rev](https://www.amazon.com/dp/B09C89L7JP) [5![Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 1](https://m.media-amazon.com/images/I/31ARIHOKRaL.jpg)**Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 1**Cuddle Campus**$7.39**4.6★956 rev](https://www.amazon.com/dp/B0CP6XZ1H1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/51+Fc7kb4TL.jpg)**4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$9.74**520 rev8mo ago](https://www.amazon.com/dp/B0G1B79YNG) [![6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/61qu+no3+0L.jpg)**6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery**SpriteGru**$12.75**520 rev9mo ago](https://www.amazon.com/dp/B0FVSDLX6Z) [![DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go](https://m.media-amazon.com/images/I/41OL7Vh-OLL.jpg)**DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go**DZDOV**$15.03**163 rev10mo ago](https://www.amazon.com/dp/B0FQC8J4DZ) [![Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green](https://m.media-amazon.com/images/I/31tQjVdsaQL.jpg)**Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green**NEOZENSE**$19.21**126 rev1y ago](https://www.amazon.com/dp/B0FDNVXJX9) [![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green](https://m.media-amazon.com/images/I/31dmEhl+-IL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green**Blissful Diary**$15.67**4,010 rev1y ago](https://www.amazon.com/dp/B0DYJYF83D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/61qu+no3+0L.jpg)**6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery**SpriteGru**$12.75**4.7★**▲ 239%**](https://www.amazon.com/dp/B0FVSDLX6Z) [![4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/51+Fc7kb4TL.jpg)**4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$9.74**4.7★**▲ 230%**](https://www.amazon.com/dp/B0G1B79YNG) [![Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6](https://m.media-amazon.com/images/I/21-hqpbQgHL.jpg)**Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6**Cuddle Campus**$7.80**4.6★**▲ 166%**](https://www.amazon.com/dp/B0DRVJBFQJ) [![Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green](https://m.media-amazon.com/images/I/31dmEhl+-IL.jpg)**Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green**Blissful Diary**$15.67**4.6★**▲ 130%**](https://www.amazon.com/dp/B0DYJYF83D) [![6 Pack Placemats for Kids Non-Slip Washable Reusable Universe Periodic Table US President Human Body Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery](https://m.media-amazon.com/images/I/619bMd5cnoL.jpg)**6 Pack Placemats for Kids Non-Slip Washable Reusable Universe Periodic Table US President Human Body Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery**SpriteGru**$12.09**4.7★**▲ 126%**](https://www.amazon.com/dp/B0F37L26S2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**23%

*“Easy to clean up”*

**Ease Of Use**11%

*“So handy”*

**Quality-Overall**9%

*“Nice quality and easy to clean”*

**Ease Of Feeding**5%

*“Perfect for babys to self feed off of”*

**Adhesion/Stickiness**5%

*“Durable may and adhesive works well”*

**Size-Overall**5%

*“The size is great too”*

**Value For Money**4%

*“Best deal”*

**Fun/Entertainment Experience**4%

*“fun to interact with”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Durability**3%

*“Cute and durable”*

### **What buyers complain about **

**Adhesion/Stickiness**25%

*“Not sticky”*

**Suction**8%

*“Does not suction”*

**Quality-Overall**5%

*“Cheap”*

**Thickness**5%

*“These feel a bit thicker”*

**Size-Overall**5%

*“The package they come in is giant”*

**Grip**4%

*“Its super slippery”*

**Value For Money**3%

*“Not worth it”*

**Ease Of Cleaning**3%

*“Does not clean”*

**Advertised Vs Actual Product**2%

*“Inaccurate product description”*

**Functionality-Overall**2%

*“Doesnt work”*

### **Top return reasons **

**Size-Overall**35%

**Adhesion/Stickiness**15%

**Material Quality**7%

**Color**6%

**Advertised Vs Actual Product**4%

**Thin**4%

**Grip**3%

**Functionality-Overall**3%

**Quality-Overall**3%

**Value For Money**2%