---
title: "silicone night light — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/silicone-night-light"
last_updated: "2026-07-13T22:58:14.486Z"
locale: en
meta:
  description: "silicone night light shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list."
  "og:description": "silicone night light shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list."
  "og:title": "silicone night light — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **silicone night light**

**Worth a look**

Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.

Market size 32Growth 14Conversion 15Competition 96Returns 75Price range 69Avg price 95Brand share 96Review moat 47Quality gap 23

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$22.90**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.21–$128.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,830.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$147K**

$147K/yr · 522K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.2%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**70 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**35%**

**Open market**

**61%**

- Lumipets12% - YR YRHH-PET7% - One Fire6% - HAPPYBAG5% - ZKLiLi5% - LOVERUIS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 117 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor](https://m.media-amazon.com/images/I/31VZDwLEJaL.jpg)**HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor**HAPPYBAG**$16.20**4.8★3,025 rev](https://www.amazon.com/dp/B0BGBMZMMQ) [2![Lumipets Pepper the Puppy Dog Squishy Silicone Night Light for Kids | Cute Night Light with Remote & Touch Control for Baby & Toddler Bedrooms | Color Changing Animal Lamp | Soft Portable Nightlight](https://m.media-amazon.com/images/I/31YtXj-Iw6L.jpg)**Lumipets Pepper the Puppy Dog Squishy Silicone Night Light for Kids | Cute Night Light with Remote & Touch Control for Baby & Toddler Bedrooms | Color Changing Animal Lamp | Soft Portable Nightlight**Lumipets**$24.43**4.6★4,113 rev](https://www.amazon.com/dp/B0916HTBM7) [3![LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)](https://m.media-amazon.com/images/I/41wXAwAHTTL.jpg)**LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)**LOVERUIS**$12.77**4.6★894 rev](https://www.amazon.com/dp/B0D962ZPGQ) [4![One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls](https://m.media-amazon.com/images/I/41-Uk4-9AzL.jpg)**One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls**One Fire**$16.66**4.6★10,854 rev](https://www.amazon.com/dp/B0836V6S4R) [5![Unicorn Toys Night Light for Kids Night Light 16 Colors+Silicone+Dimmable+12 Hours Use Nightlight for Kids Room Unicorn Toys for Girls Age 4-6 Valentines Day Gifts for Kids Baby Toddlers Adults](https://m.media-amazon.com/images/I/410xjN+TM7L.jpg)**Unicorn Toys Night Light for Kids Night Light 16 Colors+Silicone+Dimmable+12 Hours Use Nightlight for Kids Room Unicorn Toys for Girls Age 4-6 Valentines Day Gifts for Kids Baby Toddlers Adults**One Fire**$16.14**4.5★2,637 rev](https://www.amazon.com/dp/B099DGQ77F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![UNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts](https://m.media-amazon.com/images/I/41Nltkx5WHL.jpg)**UNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts**UNEEDE**$9.66**42 rev3mo ago](https://www.amazon.com/dp/B0GR9MXXXG) [![Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in](https://m.media-amazon.com/images/I/41IkrgbpdhL.jpg)**Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in**TOZING**$13.71**21 rev3mo ago](https://www.amazon.com/dp/B0GTZQVGPD) [![Monkey Table Lamp Gold Resin Sculpture Hardback Blue Velvet Shade 21](https://m.media-amazon.com/images/I/41rrQS6VqXL.jpg)**Monkey Table Lamp Gold Resin Sculpture Hardback Blue Velvet Shade 21**Crestview Collection**$79.58**3 rev4mo ago](https://www.amazon.com/dp/B0GSFZS431) [![YR YRHH-PET Axolotl Lamp Kid Cute Night Light Rechargeable Squishy Axolotl Gifts for Girls Baby Touch Nightlight Dimmable Silicone LED Animal Toys Bedside Pink Lamp College Nursery Kawaii Dcor](https://m.media-amazon.com/images/I/31wIoxfz1sL.jpg)**YR YRHH-PET Axolotl Lamp Kid Cute Night Light Rechargeable Squishy Axolotl Gifts for Girls Baby Touch Nightlight Dimmable Silicone LED Animal Toys Bedside Pink Lamp College Nursery Kawaii Dcor**YR YRHH-PET**$17.71**941 rev4mo ago](https://www.amazon.com/dp/B0DRJS6MXJ) [![Gemmac Cute Highland Cow Rechargeable Night Light LED Touch Silicone Lamp for Bedroom with 7 Colors Timer and Dimmable Squishy Warm Night Lights Novelty Animal Lamp for Bedroom Birthday Gift](https://m.media-amazon.com/images/I/41kMte8ZdKL.jpg)**Gemmac Cute Highland Cow Rechargeable Night Light LED Touch Silicone Lamp for Bedroom with 7 Colors Timer and Dimmable Squishy Warm Night Lights Novelty Animal Lamp for Bedroom Birthday Gift**Gemmac**$17.13**115 rev5mo ago](https://www.amazon.com/dp/B0G4RBW4X7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![UNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts](https://m.media-amazon.com/images/I/41Nltkx5WHL.jpg)**UNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts**UNEEDE**$9.66**4.5★**▲ 525%**](https://www.amazon.com/dp/B0GR9MXXXG) [![Hedgehog Table Lamp Farmhouse Rustic Resin Animal Accent Lamp for Bedroom Living Room Nursery or Office.Decorative Bedside Lamp with Woodland Design Small Cute Ambient Gift for Kids Teens Women](https://m.media-amazon.com/images/I/41sF+w8QZ6L.jpg)**Hedgehog Table Lamp Farmhouse Rustic Resin Animal Accent Lamp for Bedroom Living Room Nursery or Office.Decorative Bedside Lamp with Woodland Design Small Cute Ambient Gift for Kids Teens Women**Crestview Collection**$56.04**5.0★**▲ 512%**](https://www.amazon.com/dp/B0FW7VN2W7) [![Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in](https://m.media-amazon.com/images/I/41IkrgbpdhL.jpg)**Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in**TOZING**$13.71**4.6★**▲ 500%**](https://www.amazon.com/dp/B0GTZQVGPD) [![AVEKI Night Lights for Kids Touch Sensor-Portable Nightlight Lamp Color Changing Silicone Cute Animal Cow LED Nursery Night Lamp Bedroom Decor for Infant or Toddler (Duck)](https://m.media-amazon.com/images/I/41eH1EBup0L.jpg)**AVEKI Night Lights for Kids Touch Sensor-Portable Nightlight Lamp Color Changing Silicone Cute Animal Cow LED Nursery Night Lamp Bedroom Decor for Infant or Toddler (Duck)**AVEKI**$12.34**5.0★**▲ 500%**](https://www.amazon.com/dp/B0FX2M5XJM) [![Dragon Night Light Cute Baby Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Soft Silicone Kids Nursery Nightlight LED Touch Light Kids Bedroom Decor as Xmas Birthday Gifts](https://m.media-amazon.com/images/I/41lqRm6fRxL.jpg)**Dragon Night Light Cute Baby Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Soft Silicone Kids Nursery Nightlight LED Touch Light Kids Bedroom Decor as Xmas Birthday Gifts**LEDHOLYT**$13.53**4.6★**▲ 500%**](https://www.amazon.com/dp/B0B2DHYFQ8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**33%

*“It's bright”*

**Charging**5%

*“Easy to charge”*

**Quality-Overall**5%

*“Great price for a quality piece”*

**Color**5%

*“Beautiful colors”*

**Ease Of Use**4%

*“Easy to use and charge”*

**Night Vision**4%

*“Its perfect for a night light”*

**Soft Feel**4%

*“Super soft”*

**Value For Money**4%

*“fair price”*

**Gifting Purpose**3%

*“Cute Gift”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Durability**13%

*“Breaks easily”*

**Charging**11%

*“Stopped charging”*

**Size-Overall**10%

*“Did not fit”*

**Brightness/Shine/Glow**8%

*“Not super bright”*

**Quality-Overall**6%

*“Cheap quality”*

**Functionality-Overall**6%

*“Not ideal functionality”*

**Advertised Vs Actual Product**4%

*“Very deceiving”*

**Value For Money**3%

*“Cheap”*

**Color**3%

*“I got yellow”*

**Battery Life**3%

*“Short battery life”*

### **Top return reasons **

**Brightness/Shine/Glow**20%

**Size-Overall**17%

**Charging**11%

**Functionality-Overall**10%

**Advertised Vs Actual Product**6%

**Value For Money**5%

**Defective Material/Parts**5%

**Color**4%

**Bulb Flicker/Dimming/Color**3%

**Quality-Overall**3%