[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-baby-products-shhhhhh-machine-baby":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5219,5502224305,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":149,"baselines":187,"demand":192,"seasonality":392,"brandShare":405,"products":425,"feedback":492,"lastUpdated":144},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":136,"returnRate":137,"successfulLaunches360":138,"newProducts360":138,"amazonNicheId":139,"title":140,"slug":141,"href":142,"leafCategoryName":143,"scrapedAt":144,"brandCount":145,"brandCountYearAgo":134,"sellerCount":146,"signals":147},48884,34793,0.6928,-0.1286,0.0562,0.9318,0.9715,4.54,6713,25,12.85,38.81,7,2000,0.8571,0.0347,0,"87b231a3-53e8-4c7d-9a87-cf8b1962ff1b","shhhhhh machine baby","shhhhhh-machine-baby","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products\u002Fshhhhhh-machine-baby","Décor","2026-07-12T13:08:56.396519+00:00",6,33,[148],"low_competition",{"score":150,"verdict":151,"components":152},31,"skip",[153,158,161,165,167,169,172,177,180,183],{"key":154,"score":155,"weight":156,"raw":157},"marketSize",12,0.15,48884.17,{"key":159,"score":160,"weight":156,"raw":125},"growth",19,{"key":162,"score":163,"weight":164,"raw":126},"conversion",63,0.1,{"key":166,"score":145,"weight":156,"raw":127},"competition",{"key":168,"score":134,"weight":164,"raw":128},"brandShare",{"key":170,"score":171,"weight":164,"raw":129},"qualityGap",35,{"key":173,"score":174,"weight":175,"raw":176},"reviewMoat",24,0.05,6712.86,{"key":178,"score":179,"weight":164,"raw":137},"returns",46,{"key":181,"score":182,"weight":175,"raw":131},"avgPrice",95,{"key":184,"score":185,"weight":175,"raw":186},"priceRange",88,0.9171802773497689,{"avgRating":188,"medianPrice":189,"medianReturnRate":190,"nichesTracked":191},4.42,22.25,0.0236,37685,{"points":193,"droppedPartialWeek":391},[194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,265,268,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,350,352,355,358,361,364,367,370,373,376,379,382,385,388],{"week":195,"volume":196},"2025-03-30",639,{"week":198,"volume":199},"2025-04-06",598,{"week":201,"volume":202},"2025-04-13",589,{"week":204,"volume":205},"2025-04-20",604,{"week":207,"volume":208},"2025-04-27",601,{"week":210,"volume":211},"2025-05-04",623,{"week":213,"volume":214},"2025-05-11",561,{"week":216,"volume":217},"2025-05-18",543,{"week":219,"volume":220},"2025-05-25",528,{"week":222,"volume":223},"2025-06-01",524,{"week":225,"volume":226},"2025-06-08",579,{"week":228,"volume":229},"2025-06-15",565,{"week":231,"volume":232},"2025-06-22",488,{"week":234,"volume":235},"2025-06-29",585,{"week":237,"volume":238},"2025-07-06",399,{"week":240,"volume":241},"2025-07-13",803,{"week":243,"volume":244},"2025-07-20",592,{"week":246,"volume":247},"2025-07-27",885,{"week":249,"volume":250},"2025-08-03",820,{"week":252,"volume":253},"2025-08-10",672,{"week":255,"volume":256},"2025-08-17",687,{"week":258,"volume":259},"2025-08-24",752,{"week":261,"volume":262},"2025-08-31",645,{"week":264,"volume":211},"2025-09-07",{"week":266,"volume":267},"2025-09-14",720,{"week":269,"volume":262},"2025-09-21",{"week":271,"volume":272},"2025-09-28",663,{"week":274,"volume":275},"2025-10-05",621,{"week":277,"volume":278},"2025-10-12",801,{"week":280,"volume":281},"2025-10-19",769,{"week":283,"volume":284},"2025-10-26",683,{"week":286,"volume":287},"2025-11-02",682,{"week":289,"volume":290},"2025-11-09",778,{"week":292,"volume":293},"2025-11-16",807,{"week":295,"volume":296},"2025-11-23",785,{"week":298,"volume":299},"2025-11-30",792,{"week":301,"volume":302},"2025-12-07",708,{"week":304,"volume":305},"2025-12-14",674,{"week":307,"volume":308},"2025-12-21",638,{"week":310,"volume":311},"2025-12-28",577,{"week":313,"volume":314},"2026-01-04",611,{"week":316,"volume":317},"2026-01-11",732,{"week":319,"volume":320},"2026-01-18",721,{"week":322,"volume":323},"2026-01-25",699,{"week":325,"volume":326},"2026-02-01",711,{"week":328,"volume":329},"2026-02-08",766,{"week":331,"volume":332},"2026-02-15",588,{"week":334,"volume":335},"2026-02-22",654,{"week":337,"volume":338},"2026-03-01",646,{"week":340,"volume":341},"2026-03-08",681,{"week":343,"volume":344},"2026-03-15",644,{"week":346,"volume":347},"2026-03-22",656,{"week":349,"volume":267},"2026-03-29",{"week":351,"volume":223},"2026-04-05",{"week":353,"volume":354},"2026-04-12",508,{"week":356,"volume":357},"2026-04-19",512,{"week":359,"volume":360},"2026-04-26",552,{"week":362,"volume":363},"2026-05-03",613,{"week":365,"volume":366},"2026-05-10",514,{"week":368,"volume":369},"2026-05-17",580,{"week":371,"volume":372},"2026-05-24",563,{"week":374,"volume":375},"2026-05-31",647,{"week":377,"volume":378},"2026-06-07",764,{"week":380,"volume":381},"2026-06-14",569,{"week":383,"volume":384},"2026-06-21",628,{"week":386,"volume":387},"2026-06-28",652,{"week":389,"volume":390},"2026-07-05",516,false,[393,394,395,396,397,398,399,400,401,402,403,404],1.0708311159443762,1.0537784307827576,1.0298788341547314,0.8696869432425554,0.8908736126857786,0.9222229934879465,0.9906059834794881,1.108734584326338,1.0274242809875287,1.1138503898748235,1.1918276683865892,1.0064959855619056,{"top":406,"otherBrandCount":138,"otherClickShare":138},[407,410,413,416,419,422],{"brand":408,"clickShare":409},"Baby Shusher",0.5735,{"brand":411,"clickShare":412},"BodyHush",0.1572,{"brand":414,"clickShare":415},"Munchkin",0.104,{"brand":417,"clickShare":418},"jaroco",0.0972,{"brand":420,"clickShare":421},"Dreamegg",0.0397,{"brand":423,"clickShare":424},"Hatch Baby",0.0285,[426,437,447,456,465,475,484],{"asin":427,"title":428,"brand":408,"imageUrl":429,"price":430,"rating":431,"reviews":432,"clickShare90":433,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B00D2JN87I","Baby Shusher Portable Sound Machine - Mom-Like Shh! Sound for Baby Sleeping Soother Newborn Essentials for Crib Battery Operated Hush Travel Friendly Shower & Registry Gift - 1 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rM8BZiOKL.jpg",34.43,4.4,21361,0.5309,0.547,"2013-05-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00D2JN87I",{"asin":438,"title":439,"brand":411,"imageUrl":440,"price":441,"rating":442,"reviews":443,"clickShare90":412,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B0CYL4ZVWP","Portable Sound Machine Mini White Noise Machine Baby Shushing Brown Noise Machine with 30 Soothing Sounds for Kids Adults Dogs Auto-Off Timer 32 Volume Levels Sleep Machine for Home Office Privacy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MdLhF2vDL.jpg",14.94,4.6,905,0.0711,"2024-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYL4ZVWP",{"asin":448,"title":449,"brand":414,"imageUrl":450,"price":451,"rating":431,"reviews":452,"clickShare90":415,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B01M8PJO3W","Munchkin Shhh White Noise Sound Machine Baby Sleep Soother with Night Light Portable for Travel or Nursery White\u002FGrey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31H4kMN9x-L.jpg",18.46,6228,0.1197,"2016-11-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01M8PJO3W",{"asin":457,"title":458,"brand":417,"imageUrl":459,"price":132,"rating":460,"reviews":461,"clickShare90":418,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B0DT6ZPT5X","Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NeUy9X7mL.jpg",4.7,2318,0.0938,"2025-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DT6ZPT5X",{"asin":466,"title":467,"brand":408,"imageUrl":468,"price":469,"rating":431,"reviews":470,"clickShare90":471,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B0CZGN89H9","Baby Shusher Firefly Baby Soother for Crying Babies with Nightlight - White Noise Sound Machine Baby Soother for Sleeping Newborn Essentials for Crib USB Rechargeable - 1 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310-3m96YlL.jpg",36.64,311,0.0426,0.0881,"2024-04-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CZGN89H9",{"asin":476,"title":477,"brand":420,"imageUrl":478,"price":479,"rating":442,"reviews":480,"clickShare90":421,"clickShare360":481,"launchDate":482,"amazonUrl":483},"B0BBQX7P5J","Dreamegg Portable Noise Machine for Baby Adult Features Powerful Battery 21 Soothing Sound Noise Canceling for Office & Sleeping Sound Therapy for Home Travel Registry Gift Classic White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51QG3iZBvGL.jpg",18.89,10642,0.0456,"2022-10-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BBQX7P5J",{"asin":485,"title":486,"brand":423,"imageUrl":487,"price":133,"rating":460,"reviews":488,"clickShare90":424,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B0C5S8VB2K","Hatch Go | Portable Sound Machine for Babies and Kids | Sleep Soother | 10 Soothing Sounds | White Noise | Shush | Travel | Registry Gift | Baby Shower | Clips on Stroller | Putty","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iRfumQ7CL.jpg",5225,0.0346,"2023-05-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5S8VB2K",{"love":493,"hate":563,"returnReasons":627},[494,500,507,514,521,528,535,542,549,556],{"topic":495,"percentOfMentions":496,"verbatims":497},"Battery Life",0.1549,[498,499,499],"Battery life is great","Long battery life",{"topic":501,"percentOfMentions":502,"verbatims":503},"Portability",0.1073,[504,505,506],"Perfect for Traveling","Perfect for traveling","Very portable",{"topic":508,"percentOfMentions":509,"verbatims":510},"Quality-Overall",0.0872,[511,512,513],"Wonderful and great variety","Excellent product","Just as good as the name brand",{"topic":515,"percentOfMentions":516,"verbatims":517},"Charging",0.07780000000000001,[518,519,520],"Charge Lasts FOREVER","Easy charging","Easy to charge",{"topic":522,"percentOfMentions":523,"verbatims":524},"Sleep Quality",0.077,[525,526,527],"stay asleep longer","It helps me sleep","My sleep quality has improved so much",{"topic":529,"percentOfMentions":530,"verbatims":531},"Noise Level",0.0737,[532,533,534],"The sound quality is great","I was pleased by the sound selections","Sound quality is so good",{"topic":536,"percentOfMentions":537,"verbatims":538},"Ease Of Use",0.0592,[539,540,541],"Easy to use","Easy to control","easy to work with",{"topic":543,"percentOfMentions":544,"verbatims":545},"Value For Money",0.0567,[546,547,548],"Great value","Good for the price","Reasonable price",{"topic":550,"percentOfMentions":551,"verbatims":552},"Size-Overall",0.0382,[553,554,555],"The size is so convenient as well","It fits nicely","the perfect little size for on the go",{"topic":557,"percentOfMentions":558,"verbatims":559},"Advertised Vs Actual Product",0.0287,[560,561,562],"Works as advertised","Works as it says","As described",[564,570,577,583,590,596,602,608,614,621],{"topic":529,"percentOfMentions":565,"verbatims":566},0.2104,[567,568,569],"Too loud","Not loud enough","audio is poor",{"topic":571,"percentOfMentions":572,"verbatims":573},"Durability",0.1417,[574,575,576],"Breaks easily","Died quick","Died after a few months",{"topic":515,"percentOfMentions":578,"verbatims":579},0.0784,[580,581,582],"then finally just stopped charging","I hardly charge it","battery wont hold a charge",{"topic":584,"percentOfMentions":585,"verbatims":586},"Functionality-Overall",0.0645,[587,588,589],"Stops working","Doesnt work","wont turn on",{"topic":495,"percentOfMentions":591,"verbatims":592},0.0518,[593,594,595],"Unreliable Battery","Battery doesnt last long","Poor battery life",{"topic":550,"percentOfMentions":597,"verbatims":598},0.0443,[599,600,601],"This sound machine is tiny","Smaller than expected","This device is small",{"topic":522,"percentOfMentions":603,"verbatims":604},0.0371,[605,606,607],"Has disrupted our babys sleep","too distracting to allow me to sleep","not ideal when trying to keep a baby asleep",{"topic":508,"percentOfMentions":609,"verbatims":610},0.0302,[611,612,613],"Bad quality","Questionable Quality Control","Garbage",{"topic":615,"percentOfMentions":616,"verbatims":617},"Product Condition",0.0159,[618,619,620],"Used Item. The item was used. It arrived dirty and had scratches. Will be returning.","Used Item","The item was used",{"topic":543,"percentOfMentions":622,"verbatims":623},0.0148,[624,625,626],"Very expensive","Definitely not worth the price","costs more too",[628,630,632,634,636,638,641,643,645,647],{"reason":529,"pct":629},0.1779,{"reason":584,"pct":631},0.1691,{"reason":550,"pct":633},0.11230000000000001,{"reason":543,"pct":635},0.09630000000000001,{"reason":515,"pct":637},0.0943,{"reason":639,"pct":640},"Defective Material\u002FParts",0.07,{"reason":557,"pct":642},0.044000000000000004,{"reason":495,"pct":644},0.0304,{"reason":615,"pct":646},0.028399999999999998,{"reason":508,"pct":648},0.0248]