---
title: "shampoo buddy — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/shampoo-buddy"
last_updated: "2026-07-14T00:34:36.824Z"
locale: en
meta:
  description: "soft demand (-10.4% this quarter) — shampoo buddy doesn't clear our bar today."
  "og:description": "soft demand (-10.4% this quarter) — shampoo buddy doesn't clear our bar today."
  "og:title": "shampoo buddy — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shampoo buddy**

**Skip it**

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Market size 54Growth 20Conversion 30Competition 25Returns 51Price range 81Avg price 95Brand share 49Review moat 64Quality gap 67

**Avg price**

**Incredible****$31.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.97–$44.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****931.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$369K**

$369K/yr · 486K searches

**Returns**

**Good****3.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**17 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**75%**

**Open market**

**21%**

- XYDongtong29% - Lifewit20% - Shampoo Buddy14% - BALAPET6% - XHMAXE6% - fantovo4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37K20%$74K30%$111K40%$148K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)](https://m.media-amazon.com/images/I/41qtdNDQrgL.jpg)**Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)**XYDongtong**$36.80**4.5★35 rev](https://www.amazon.com/dp/B0FWXKBLNL) [2![Lifewit Hair Washing Station for Kids Neck Support Shampoo Bowl for Kitchen Sink or Bathtub at Home Portable Hair Wash Basin for Toddlers Children Teens Purple 10 inch/ 26 cm Wide](https://m.media-amazon.com/images/I/414zHga995L.jpg)**Lifewit Hair Washing Station for Kids Neck Support Shampoo Bowl for Kitchen Sink or Bathtub at Home Portable Hair Wash Basin for Toddlers Children Teens Purple 10 inch/ 26 cm Wide**Lifewit**$33.46**4.2★229 rev](https://www.amazon.com/dp/B0DYD1SBCP) [3![Shampoo Buddy Portable Hair Wash Basin for Children Toddlers Kids Teens | Portable Shampoo Bowl for use on Bathtub or Sink (Purple)](https://m.media-amazon.com/images/I/31qMjk+k+NL.jpg)**Shampoo Buddy Portable Hair Wash Basin for Children Toddlers Kids Teens | Portable Shampoo Bowl for use on Bathtub or Sink (Purple)**Shampoo Buddy**$44.03**4.4★6,455 rev](https://www.amazon.com/dp/B08RY63HPG) [4![Portable Hair Washing Station Set Silicone Hair Washing Station for Kids Children Toddler Sink or Bathtub Shampoo Buddy Attached Shampoo Brush and Baby Bath Rinse Cup(Relaxing Hair Washing)](https://m.media-amazon.com/images/I/419cXvctEbL.jpg)**Portable Hair Washing Station Set Silicone Hair Washing Station for Kids Children Toddler Sink or Bathtub Shampoo Buddy Attached Shampoo Brush and Baby Bath Rinse Cup(Relaxing Hair Washing)**XHMAXE**$28.49**4.4★70 rev](https://www.amazon.com/dp/B0FHWJV1MT) [5![BALAPET Hair Washing Station for Kids Shampoo Foam Mat for Children Ergonomic Comfortable Support Hair Washing Mat on Sink Portable Foldable Shampoo Buddy Basin Essentials Patent Pending (Purple)](https://m.media-amazon.com/images/I/41V2f7YpXJL.jpg)**BALAPET Hair Washing Station for Kids Shampoo Foam Mat for Children Ergonomic Comfortable Support Hair Washing Mat on Sink Portable Foldable Shampoo Buddy Basin Essentials Patent Pending (Purple)**BALAPET**$38.96**4.5★222 rev](https://www.amazon.com/dp/B0DFPW5J3R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Portable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)](https://m.media-amazon.com/images/I/41ab6I46H+L.jpg)**Portable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)**Eastmagic**$40.96**13 rev4mo ago](https://www.amazon.com/dp/B0GSCXRH2M) [![Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers](https://m.media-amazon.com/images/I/41o+32pAiAL.jpg)**Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers**fantovo**$39.25**50 rev8mo ago](https://www.amazon.com/dp/B0FZJ1KVGL) [![Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)](https://m.media-amazon.com/images/I/41CZ2awruEL.jpg)**Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)**KPDUSG**$28.63**19 rev8mo ago](https://www.amazon.com/dp/B0FX5PLXB4) [![Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)](https://m.media-amazon.com/images/I/41qtdNDQrgL.jpg)**Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)**XYDongtong**$36.80**35 rev8mo ago](https://www.amazon.com/dp/B0FWXKBLNL) [![Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)](https://m.media-amazon.com/images/I/41sNVKNLAxL.jpg)**Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)**XYDongtong**$36.80**35 rev8mo ago](https://www.amazon.com/dp/B0FWX4JSNW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Portable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)](https://m.media-amazon.com/images/I/41ab6I46H+L.jpg)**Portable Shampoo Bowl for Kids Hair Washing Basin for Children Tear Free Hair Washing Station for Kitchen Sink or Bathtub (Purple)**Eastmagic**$40.96**4.8★**▲ 192%**](https://www.amazon.com/dp/B0GSCXRH2M) [![Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers](https://m.media-amazon.com/images/I/41o+32pAiAL.jpg)**Hair Washing Station for Kids Portable Hair Washing Basin with Ergonomic Neck Support for Home Sink Tear-Free Shampoo Bowl for Kids & Toddlers**fantovo**$39.25**3.8★**▲ 68%**](https://www.amazon.com/dp/B0FZJ1KVGL) [![Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)](https://m.media-amazon.com/images/I/41qtdNDQrgL.jpg)**Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Dark Gray)**XYDongtong**$36.80**4.5★**▲ 66%**](https://www.amazon.com/dp/B0FWXKBLNL) [![Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)](https://m.media-amazon.com/images/I/41CZ2awruEL.jpg)**Silicone Portable Hair Washing Station for Kids Toddlers and Elderly Shampoo Basin/Bathtub Shampoo Basins Attached Shampoo Brush and Bath Rinse Cup Neck Support Shampoo Bowl for Sink at Home (Purple)**KPDUSG**$28.63**4.6★**▲ 59%**](https://www.amazon.com/dp/B0FX5PLXB4) [![Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)](https://m.media-amazon.com/images/I/41sNVKNLAxL.jpg)**Hair Washing Station for Kids Sink Shampoo Foam Pad Anti-Tip Ergonomic Shampoo Neck Support for Kids Provides Comfortable Support for Sink-Mounted Shampoo Pad (Purple)**XYDongtong**$36.80**4.5★**▲ 45%**](https://www.amazon.com/dp/B0FWX4JSNW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

13K8KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**15%

*“Very comfortable”*

**Ease Of Use**13%

*“Easy to use”*

**Quality-Overall**12%

*“It exceeded my expectations in both quality and performance”*

**Value For Money**10%

*“Good price”*

**Ease Of Cleaning**7%

*“clean up was a breeze”*

**Washability**6%

*“It has made wash days a breeze”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Weight Light**3%

*“The design is lightweight”*

**Size-Overall**3%

*“Works well, and fits well”*

**Design-Overall**2%

*“I also love the thoughtful design”*

### **What buyers complain about **

**Comfort-Overall**11%

*“Small and Uncomfortable”*

**Ease Of Use**7%

*“It is somewhat har to use”*

**Leak-Proof**7%

*“Water leaked everywhere”*

**Adhesion/Stickiness**7%

*“not be so sticky”*

**Quality-Overall**5%

*“The items were much lower quality than expected”*

**Size-Overall**5%

*“That said, getting the fit just right can take a little trial and error”*

**Functionality-Overall**4%

*“Didn't work for me”*

**Water Resistance**4%

*“This poor quality stitching affects the items waterproof character - a necessity”*

**Value For Money**3%

*“Not worth the price”*

**Strength**3%

*“it leaks due to how flimsy it is”*

### **Top return reasons **

**Size-Overall**30%

**Functionality-Overall**13%

**Comfort-Overall**9%

**Advertised Vs Actual Product**7%

**Leak-Proof**5%

**Zipper Quality**5%

**Water Resistance**2%

**Defective Material/Parts**2%

**Quality-Overall**2%

**Adhesion/Stickiness**2%