---
title: "sesame paste — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/sesame-paste"
last_updated: "2026-07-14T03:06:02.520Z"
locale: en
meta:
  description: "soft demand (-20.4% this quarter) — sesame paste doesn't clear our bar today."
  "og:description": "soft demand (-20.4% this quarter) — sesame paste doesn't clear our bar today."
  "og:title": "sesame paste — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **sesame paste**

**Skip it**

Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 15Conversion 84Competition 30Returns 100Price range 36Avg price 57Brand share 43Review moat 68Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****762.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.47–$19.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$122K**

$122K/yr · 101K searches

**Growth**

**Bad****-20.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**581**

**Top-5 brand share**

**79%**

**Open market**

**16%**

- Wangzhihe29% - Soom15% - wan13% - PoetrySeptember13% - 365 by Whole Foods Market10% - IPPINKA5% - Open — no brand owns it (5 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$37K40%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Wang Zhihe Pure Sesame Paste](https://m.media-amazon.com/images/I/314RwbtrK1L.jpg)**Wang Zhihe Pure Sesame Paste**Wangzhihe**$13.47**4.0★532 rev](https://www.amazon.com/dp/B00AB2FKQQ) [2![Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)](https://m.media-amazon.com/images/I/41eanccDieL.jpg)**Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)**wan**$14.79**4.6★241 rev](https://www.amazon.com/dp/B01M0CKNF5) [3![365 by Whole Foods Market Organic Tahini 16 Ounce](https://m.media-amazon.com/images/I/41+rc74bbNL.jpg)**365 by Whole Foods Market Organic Tahini 16 Ounce**365 by Whole Foods Market**$7.88**4.6★7,109 rev](https://www.amazon.com/dp/B074H5LWYM) [4![Soom Foods Organic Tahini 11oz (1 Pack) | Roasted & Ground Sesame Seed Paste | Creamy Tahini for Dubai Chocolate Hummus Sauces | Vegan Nut-Free Gluten-Free Kosher Keto Paleo Whole30](https://m.media-amazon.com/images/I/41n6DdbhK5L.jpg)**Soom Foods Organic Tahini 11oz (1 Pack) | Roasted & Ground Sesame Seed Paste | Creamy Tahini for Dubai Chocolate Hummus Sauces | Vegan Nut-Free Gluten-Free Kosher Keto Paleo Whole30**Soom**$10.05**4.6★1,293 rev](https://www.amazon.com/dp/B0D82M5SWZ) [5![White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g  PoetrySeptember](https://m.media-amazon.com/images/I/31dJiwEaqwL.jpg)**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**4.7★16 rev](https://www.amazon.com/dp/B0GWQQHCR8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g  PoetrySeptember](https://m.media-amazon.com/images/I/31dJiwEaqwL.jpg)**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**16 rev3mo ago](https://www.amazon.com/dp/B0GWQQHCR8) [![SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread](https://m.media-amazon.com/images/I/41jgKGoaawL.jpg)**SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread**SXETBEAN**$14.97**4 rev5mo ago](https://www.amazon.com/dp/B0GHR7TP47) [![Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)](https://m.media-amazon.com/images/I/41LowxPJbAL.jpg)**Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)**QIXINLIZYY**$11.76**1 rev6mo ago](https://www.amazon.com/dp/B0GCG9SLCN) [![Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember](https://m.media-amazon.com/images/I/41nRVr1TwbL.jpg)**Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember**PoetrySeptember**$14.70**40 rev7mo ago](https://www.amazon.com/dp/B0G3SZH5G9) [![100% Japanese White Sesame Paste 100g (3.5oz)](https://m.media-amazon.com/images/I/41T1fU-z2rL.jpg)**100% Japanese White Sesame Paste 100g (3.5oz)**SAKAI DINER**$15.24**0 rev12mo ago](https://www.amazon.com/dp/B0FHKFRQ97)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g  PoetrySeptember](https://m.media-amazon.com/images/I/31dJiwEaqwL.jpg)**White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember**PoetrySeptember**$14.67**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GWQQHCR8) [![SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread](https://m.media-amazon.com/images/I/41jgKGoaawL.jpg)**SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread**SXETBEAN**$14.97**4.6★**▲ 253%**](https://www.amazon.com/dp/B0GHR7TP47) [![Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember](https://m.media-amazon.com/images/I/41nRVr1TwbL.jpg)**Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember**PoetrySeptember**$14.70**4.4★**▲ 174%**](https://www.amazon.com/dp/B0G3SZH5G9) [![Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)](https://m.media-amazon.com/images/I/41LowxPJbAL.jpg)**Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)**QIXINLIZYY**$11.76**5.0★**▲ 137%**](https://www.amazon.com/dp/B0GCG9SLCN) [![Organic Black Tahini Paste 16 oz (1lb) - Black Sesame Paste - USDA Certified Kosher Gluten Free Tahini Sauce - Creamy Tahini Organic with Hulled Sesame Seeds for Dressigns Dips Spreads & Hummus - The Holly Tree](https://m.media-amazon.com/images/I/410DhS9w3FL.jpg)**Organic Black Tahini Paste 16 oz (1lb) - Black Sesame Paste - USDA Certified Kosher Gluten Free Tahini Sauce - Creamy Tahini Organic with Hulled Sesame Seeds for Dressigns Dips Spreads & Hummus - The Holly Tree**THE HOLLY TREE**$14.57**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FC1RXTY4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“Delicious and very smooth”*

**Quality-Overall**13%

*“Quality, smooth product”*

**Flavor**13%

*“pleasant nutty flavor”*

**Texture/Consistency-Overall**5%

*“The texture is smooth”*

**Soft Feel**3%

*“It is nice and creamy”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Vegan/Organic**2%

*“According to label: vegan and gluten free”*

**Freshness**2%

*“It was fresh”*

**Ease Of Use**2%

*“Easy to use”*

**Cooking Instructions**2%

*“This product is so versatile for cooking”*

### **What buyers complain about **

**Taste-Overall**16%

*“Taste was a little different”*

**Thickness**9%

*“Many similar products are too thick”*

**Bitter**9%

*“Slightly bitter”*

**Value For Money**9%

*“it's too expensive”*

**Dilute/Watery**5%

*“watery”*

**Flavor**4%

*“Flavor is gross”*

**Quality-Overall**4%

*“Not recommend for the poor quality”*

**Texture/Consistency-Overall**2%

*“The consistency is a little too watery for me”*

**Cooking Instructions**2%

*“I did have to stir it together as it came come separated”*

**Oily/Greasy**2%

*“Oily”*

### **Top return reasons **

**Cooking Instructions**50%

**Oily/Greasy**50%