[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-baby-products-pure-bliss-infant-formula":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5219,5502224305,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":148,"baselines":185,"demand":190,"seasonality":500,"brandShare":513,"products":519,"feedback":569,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":26,"label":27,"slug":28,"href":29},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":137,"newProducts360":137,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":127,"brandCountYearAgo":127,"sellerCount":144,"signals":145},469337,87644,0.6536,-0.3366,0.0938,1,4.6,736,57.09,21.49,148.24,5,15000,0.4,0.0002,3,"6e822e2c20c626eb30ed18b2c2620369","pure bliss infant formula","pure-bliss-infant-formula","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products\u002Fpure-bliss-infant-formula","Baby Foods","2026-07-12T06:51:07.85843+00:00",9,[146,147],"low_competition","high_price",{"score":149,"verdict":150,"components":151},42,"skip",[152,157,159,163,166,168,171,175,178,181],{"key":153,"score":154,"weight":155,"raw":156},"marketSize",58,0.15,469337.3,{"key":158,"score":106,"weight":155,"raw":125},"growth",{"key":160,"score":161,"weight":162,"raw":126},"conversion",85,0.1,{"key":164,"score":165,"weight":155,"raw":127},"competition",0,{"key":167,"score":165,"weight":162,"raw":127},"brandShare",{"key":169,"score":170,"weight":162,"raw":128},"qualityGap",25,{"key":172,"score":173,"weight":174,"raw":129},"reviewMoat",69,0.05,{"key":176,"score":177,"weight":162,"raw":136},"returns",100,{"key":179,"score":180,"weight":174,"raw":130},"avgPrice",91,{"key":182,"score":183,"weight":174,"raw":184},"priceRange",62,0.6194082840236687,{"avgRating":186,"medianPrice":187,"medianReturnRate":188,"nichesTracked":189},4.42,22.26,0.0236,37667,{"points":191,"droppedPartialWeek":499},[192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,401,404,407,410,413,416,419,422,425,428,431,434,436,439,442,445,448,451,454,457,460,463,466,468,470,473,476,478,481,484,487,490,493,496],{"week":193,"volume":194},"2024-07-14",723,{"week":196,"volume":197},"2024-07-21",846,{"week":199,"volume":200},"2024-07-28",716,{"week":202,"volume":203},"2024-08-04",819,{"week":205,"volume":206},"2024-08-11",902,{"week":208,"volume":209},"2024-08-18",1475,{"week":211,"volume":212},"2024-08-25",1585,{"week":214,"volume":215},"2024-09-01",2072,{"week":217,"volume":218},"2024-09-08",1842,{"week":220,"volume":221},"2024-09-15",3313,{"week":223,"volume":224},"2024-09-22",2681,{"week":226,"volume":227},"2024-09-29",2863,{"week":229,"volume":230},"2024-10-06",3372,{"week":232,"volume":233},"2024-10-13",3078,{"week":235,"volume":236},"2024-10-20",3348,{"week":238,"volume":239},"2024-10-27",3147,{"week":241,"volume":242},"2024-11-03",2496,{"week":244,"volume":245},"2024-11-10",2356,{"week":247,"volume":248},"2024-11-17",2280,{"week":250,"volume":251},"2024-11-24",1896,{"week":253,"volume":254},"2024-12-01",1881,{"week":256,"volume":257},"2024-12-08",1888,{"week":259,"volume":260},"2024-12-15",1597,{"week":262,"volume":263},"2024-12-22",1437,{"week":265,"volume":266},"2024-12-29",1535,{"week":268,"volume":269},"2025-01-05",1945,{"week":271,"volume":272},"2025-01-12",2094,{"week":274,"volume":275},"2025-01-19",1790,{"week":277,"volume":278},"2025-01-26",1759,{"week":280,"volume":281},"2025-02-02",1815,{"week":283,"volume":284},"2025-02-09",1498,{"week":286,"volume":287},"2025-02-16",1405,{"week":289,"volume":290},"2025-02-23",1599,{"week":292,"volume":293},"2025-03-02",1366,{"week":295,"volume":296},"2025-03-09",1425,{"week":298,"volume":299},"2025-03-16",1373,{"week":301,"volume":302},"2025-03-23",1460,{"week":304,"volume":305},"2025-03-30",1615,{"week":307,"volume":308},"2025-04-06",1962,{"week":310,"volume":311},"2025-04-13",1851,{"week":313,"volume":314},"2025-04-20",1670,{"week":316,"volume":317},"2025-04-27",1728,{"week":319,"volume":320},"2025-05-04",1515,{"week":322,"volume":323},"2025-05-11",1500,{"week":325,"volume":326},"2025-05-18",1541,{"week":328,"volume":329},"2025-05-25",1565,{"week":331,"volume":332},"2025-06-01",1775,{"week":334,"volume":335},"2025-06-08",1940,{"week":337,"volume":338},"2025-06-15",1164,{"week":340,"volume":341},"2025-06-22",1253,{"week":343,"volume":344},"2025-06-29",1195,{"week":346,"volume":347},"2025-07-06",1259,{"week":349,"volume":350},"2025-07-13",2111,{"week":352,"volume":353},"2025-07-20",1274,{"week":355,"volume":356},"2025-07-27",1142,{"week":358,"volume":359},"2025-08-03",1202,{"week":361,"volume":362},"2025-08-10",1243,{"week":364,"volume":365},"2025-08-17",1428,{"week":367,"volume":368},"2025-08-24",1341,{"week":370,"volume":371},"2025-08-31",1188,{"week":373,"volume":374},"2025-09-07",1095,{"week":376,"volume":377},"2025-09-14",1212,{"week":379,"volume":380},"2025-09-21",1152,{"week":382,"volume":383},"2025-09-28",1592,{"week":385,"volume":386},"2025-10-05",1154,{"week":388,"volume":389},"2025-10-12",1987,{"week":391,"volume":392},"2025-10-19",1216,{"week":394,"volume":395},"2025-10-26",1455,{"week":397,"volume":398},"2025-11-02",1423,{"week":400,"volume":251},"2025-11-09",{"week":402,"volume":403},"2025-11-16",1937,{"week":405,"volume":406},"2025-11-23",1834,{"week":408,"volume":409},"2025-11-30",2273,{"week":411,"volume":412},"2025-12-07",2833,{"week":414,"volume":415},"2025-12-14",2189,{"week":417,"volume":418},"2025-12-21",1780,{"week":420,"volume":421},"2025-12-28",1641,{"week":423,"volume":424},"2026-01-04",1871,{"week":426,"volume":427},"2026-01-11",1947,{"week":429,"volume":430},"2026-01-18",1812,{"week":432,"volume":433},"2026-01-25",1961,{"week":435,"volume":257},"2026-02-01",{"week":437,"volume":438},"2026-02-08",2035,{"week":440,"volume":441},"2026-02-15",2098,{"week":443,"volume":444},"2026-02-22",2137,{"week":446,"volume":447},"2026-03-01",2508,{"week":449,"volume":450},"2026-03-08",3070,{"week":452,"volume":453},"2026-03-15",2415,{"week":455,"volume":456},"2026-03-22",2125,{"week":458,"volume":459},"2026-03-29",1832,{"week":461,"volume":462},"2026-04-05",1932,{"week":464,"volume":465},"2026-04-12",1767,{"week":467,"volume":383},"2026-04-19",{"week":469,"volume":302},"2026-04-26",{"week":471,"volume":472},"2026-05-03",1494,{"week":474,"volume":475},"2026-05-10",1504,{"week":477,"volume":284},"2026-05-17",{"week":479,"volume":480},"2026-05-24",1447,{"week":482,"volume":483},"2026-05-31",1344,{"week":485,"volume":486},"2026-06-07",1249,{"week":488,"volume":489},"2026-06-14",1217,{"week":491,"volume":492},"2026-06-21",1177,{"week":494,"volume":495},"2026-06-28",1696,{"week":497,"volume":498},"2026-07-05",970,false,[501,502,503,504,505,506,507,508,509,510,511,512],1.0910845212160085,1.0404801663220056,1.103462461432979,1.0036051179404382,0.8566959474984733,0.8092863119790917,0.6498778019839208,0.7145309353278213,1.13872577389005,1.348275404469904,1.1750816803732413,1.0722117165104326,{"top":514,"otherBrandCount":165,"otherClickShare":518},[515],{"brand":516,"clickShare":517},"Similac",0.9999,0.00009999999999998899,[520,530,540,551,561],{"asin":521,"title":522,"brand":516,"imageUrl":523,"price":524,"rating":128,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B084ZCRG91","Pure Bliss Irish Farms Easy-to-Digest Baby Formula Infant Formula 0-12 Months 24.7-oz Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41g1I-J7GnL.jpg",25.89,2250,0.6739,0.8158,"2020-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084ZCRG91",{"asin":531,"title":532,"brand":516,"imageUrl":533,"price":131,"rating":534,"reviews":535,"clickShare90":536,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B0G3QCV565","Similac Irish Farms Easy-to-Digest Baby Formula Infant Formula 0-12 Months 24.7-oz Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F1+xHEj4L.jpg",4.7,103,0.1944,0.0828,"2026-02-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3QCV565",{"asin":541,"title":542,"brand":516,"imageUrl":543,"price":544,"rating":545,"reviews":546,"clickShare90":547,"clickShare360":548,"launchDate":549,"amazonUrl":550},"B0G3Q9X4NS","Similac Organic Infant Formula Easy to Digest USDA-Certified Organic Ready to Feed 32-fl-oz Bottle Pack of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HftTOQCQL.jpg",59.13,4.5,130,0.0489,0.0339,"2026-02-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3Q9X4NS",{"asin":552,"title":553,"brand":516,"imageUrl":554,"price":555,"rating":128,"reviews":556,"clickShare90":557,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B0G3QJMY8W","Similac Dual Prebiotic Blend Baby Formula with Iron Milk-Based Powder 0-12 Months 30.8-oz Can","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PdkfXdgIL.jpg",30.73,43,0.0433,0.0364,"2025-11-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3QJMY8W",{"asin":562,"title":563,"brand":516,"imageUrl":564,"price":132,"rating":128,"reviews":386,"clickShare90":565,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B07VK1L329","Pure Bliss by Similac Irish Farms Toddler Drink Easy to Digest Non-GMO Powder 24.7-oz Can Pack of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-q9ZoVO+L.jpg",0.0394,0.0311,"2019-04-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VK1L329",{"love":570,"hate":640,"returnReasons":691},[571,578,585,592,598,605,612,619,626,633],{"topic":572,"percentOfMentions":573,"verbatims":574},"Ease Of Use",0.11599999999999999,[575,576,577],"Super easy to make","Easy to use","easy to prepare",{"topic":579,"percentOfMentions":580,"verbatims":581},"Ingredients-Overall",0.10949999999999999,[582,583,584],"The high-quality ingredients","Clean ingredients with easy switch","Seems to have great ingredients",{"topic":586,"percentOfMentions":587,"verbatims":588},"Solubility",0.1085,[589,590,591],"It dissolves easily","It mixes extremely well with water","It mixes smoothly",{"topic":593,"percentOfMentions":587,"verbatims":594},"Quality-Overall",[595,596,597],"Overall I think this is some nice quality formula for babies","Great quality for price","Reliable brand",{"topic":599,"percentOfMentions":600,"verbatims":601},"Nutritional Content",0.09029999999999999,[602,603,604],"provides reliable nutrition for with no fuss","The formula meets nutritional needs","Good for supplementing",{"topic":606,"percentOfMentions":607,"verbatims":608},"Vegan\u002FOrganic",0.0699,[609,610,611],"I do love the organic","The organic ingredients also give extra peace of mind when it comes to quality","Solid Organic Ready to Feed",{"topic":613,"percentOfMentions":614,"verbatims":615},"Value For Money",0.0664,[616,617,618],"Great deal","making it good value for money overall","Good price",{"topic":620,"percentOfMentions":621,"verbatims":622},"Smell",0.03,[623,624,625],"it smelled fresh","The smell is surprisingly pleasant","The smell is mild",{"topic":627,"percentOfMentions":628,"verbatims":629},"Size-Overall",0.0279,[630,631,632],"makes it a perfect fit for our household","The large bottle size is also convenient","The can is a good size",{"topic":634,"percentOfMentions":635,"verbatims":636},"Comfort-Overall",0.026000000000000002,[637,638,639],"he seems comfortable","Overall, its been a dependable option for us and something I feel comfortable using","My baby seems more comfortable, sleeps better, and actually finishes bottles without fighting me like its a personal battle",[641,647,654,660,665,669,674,679,683,687],{"topic":613,"percentOfMentions":642,"verbatims":643},0.2023,[644,645,646],"Although I do think it's rather expensive","It is a bit expensive","A little pricey",{"topic":648,"percentOfMentions":649,"verbatims":650},"Allergies",0.0603,[651,652,653],"we have a reflux baby who may have a dairy allergy","those would trigger eczema","While it wont replace a hypoallergenic option",{"topic":627,"percentOfMentions":655,"verbatims":656},0.0431,[657,658,659],"The can itself is huge","wish it came in smaller bottles","I didn't realize just how big 30oz is",{"topic":661,"percentOfMentions":662,"verbatims":663},"Advertised Vs Actual Product",0.0345,[664],"Not the same",{"topic":666,"percentOfMentions":662,"verbatims":667},"Stress\u002FAnxiety",[668],"It's hard to find local so it's stressful when it arrives damaged",{"topic":620,"percentOfMentions":670,"verbatims":671},0.0184,[672,673],"It has a mild smell compared to some other formulas weve tried","-smells like every similac ready to eat formula",{"topic":675,"percentOfMentions":676,"verbatims":677},"Taste-Overall",0.0172,[678],"It looks like Similac powder once it's mixed and tastes like Similac normally tastes. you, know, completely undrinkable for adults,",{"topic":680,"percentOfMentions":676,"verbatims":681},"Regulates Digestion",[682],"Frequent Spit Up and Gas Pain",{"topic":684,"percentOfMentions":676,"verbatims":685},"Functionality-Overall",[686],"It really didnt work for her",{"topic":688,"percentOfMentions":676,"verbatims":689},"Side Effects",[690],"He always seemed to have an upset tummy",[]]