---
title: "pull ups size 4 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/pull-ups-size-4"
last_updated: "2026-07-13T22:43:59.866Z"
locale: en
meta:
  description: "pull ups size 4 shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "pull ups size 4 shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "pull ups size 4 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pull ups size 4**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 76Growth 45Conversion 95Competition 18Returns 96Price range 84Avg price 95Brand share 11Review moat 14Quality gap 32

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$33.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.02–$51.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$918K**

$918K/yr · 221K searches

**Growth**

**Okay****+15.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****24,786.38**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Pampers79% - Pull-Ups6% - HUGGIES5% - MooMoo Baby3% - Mama Bear3% - JOONYA2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$92K20%$184K30%$275K40%$367K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pampers Diapers - Cruisers 360 - Size 4 116 Count Babyproof up to 100% Leakproof Pull-On Diaper](https://m.media-amazon.com/images/I/41+kThRlP4L.jpg)**Pampers Diapers - Cruisers 360 - Size 4 116 Count Babyproof up to 100% Leakproof Pull-On Diaper**Pampers**$37.93**4.8★27,841 rev](https://www.amazon.com/dp/B08PX1J9SZ) [2![Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)](https://m.media-amazon.com/images/I/51rdzPOHL2L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)**Pampers**$46.54**4.5★1,416 rev](https://www.amazon.com/dp/B0CVGXL1S9) [3![Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper](https://m.media-amazon.com/images/I/51c7vNmKu-L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.28**4.5★1,416 rev](https://www.amazon.com/dp/B0F3ZKP4G7) [4![Huggies Size 4 Diapers Little Movers Baby Diapers Size 4 (22-37 lbs) 150 Count (6 Packs of 25) Packaging May Vary](https://m.media-amazon.com/images/I/51DQMAPW74L.jpg)**Huggies Size 4 Diapers Little Movers Baby Diapers Size 4 (22-37 lbs) 150 Count (6 Packs of 25) Packaging May Vary**HUGGIES**$51.35**4.8★46,925 rev](https://www.amazon.com/dp/B0DKYRHL2Y) [5![Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 2T-3T 140 Count Childrens Potty Underwear (Packaging May Vary)](https://m.media-amazon.com/images/I/51iYNKYbGKL.jpg)**Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 2T-3T 140 Count Childrens Potty Underwear (Packaging May Vary)**Pampers**$39.17**4.7★46,269 rev](https://www.amazon.com/dp/B078WB74R9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper](https://m.media-amazon.com/images/I/51c7vNmKu-L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.28**1,416 rev1y ago](https://www.amazon.com/dp/B0F3ZKP4G7) [![Huggies Size 4 Diapers Little Movers Baby Diapers Size 4 (22-37 lbs) 150 Count (6 Packs of 25) Packaging May Vary](https://m.media-amazon.com/images/I/51DQMAPW74L.jpg)**Huggies Size 4 Diapers Little Movers Baby Diapers Size 4 (22-37 lbs) 150 Count (6 Packs of 25) Packaging May Vary**HUGGIES**$51.35**46,925 rev1y ago](https://www.amazon.com/dp/B0DKYRHL2Y) [![HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based](https://m.media-amazon.com/images/I/41QMF-Wt1ZL.jpg)**HealthyBaby Size 4 Diaper Training Pants (46 Count) Easy Pull-On & Tear-Away Design for Potty Training Leak Protection for Active Toddlers EWG-Verified Safe Plant-Based**Healthybaby**$33.52**355 rev1y ago](https://www.amazon.com/dp/B0DCG8R38P) [![Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)](https://m.media-amazon.com/images/I/51rdzPOHL2L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)**Pampers**$46.54**1,416 rev2y ago](https://www.amazon.com/dp/B0CVGXL1S9) [![Joonya Pull-Up Pants Baby Diapers Size 4 L (15-26 lb) - 1 Bag of 25 - Non Toxic Eco-Friendly High Absorbency Overnight Use Ultra Slim & Soft - Made in Denmark](https://m.media-amazon.com/images/I/41R2uI3ihnL.jpg)**Joonya Pull-Up Pants Baby Diapers Size 4 L (15-26 lb) - 1 Bag of 25 - Non Toxic Eco-Friendly High Absorbency Overnight Use Ultra Slim & Soft - Made in Denmark**JOONYA**$22.88**195 rev2y ago](https://www.amazon.com/dp/B0CP7549Z4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs](https://m.media-amazon.com/images/I/61KrIEfkIIL.jpg)**MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs**MooMoo Baby**$31.22**4.5★**▲ 304%**](https://www.amazon.com/dp/B0B4DHCHZF) [![Joonya Pull-Up Pants Baby Diapers Size 4 L (15-26 lb) - 1 Bag of 25 - Non Toxic Eco-Friendly High Absorbency Overnight Use Ultra Slim & Soft - Made in Denmark](https://m.media-amazon.com/images/I/41R2uI3ihnL.jpg)**Joonya Pull-Up Pants Baby Diapers Size 4 L (15-26 lb) - 1 Bag of 25 - Non Toxic Eco-Friendly High Absorbency Overnight Use Ultra Slim & Soft - Made in Denmark**JOONYA**$22.88**4.3★**▲ 40%**](https://www.amazon.com/dp/B0CP7549Z4) [![Pampers Diapers - Cruisers 360 - Size 4 116 Count Babyproof up to 100% Leakproof Pull-On Diaper](https://m.media-amazon.com/images/I/41+kThRlP4L.jpg)**Pampers Diapers - Cruisers 360 - Size 4 116 Count Babyproof up to 100% Leakproof Pull-On Diaper**Pampers**$37.93**4.8★**▲ 12%**](https://www.amazon.com/dp/B08PX1J9SZ) [![Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper](https://m.media-amazon.com/images/I/51c7vNmKu-L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 19 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper**Pampers**$9.28**4.5★**▲ 10%**](https://www.amazon.com/dp/B0F3ZKP4G7) [![Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)](https://m.media-amazon.com/images/I/51rdzPOHL2L.jpg)**Pampers Diapers - Swaddlers 360 - Size 4 132 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)**Pampers**$46.54**4.5★**— 9%**](https://www.amazon.com/dp/B0CVGXL1S9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +15.6% search growth over the last 90 days.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“the quality is always consistent”*

**Absorbency**11%

*“Very Absorbent”*

**Leak-Proof**10%

*“prevent leaks most of the time”*

**Size-Overall**10%

*“They fit well”*

**Soft Feel**8%

*“This is the softest yet most affordable diaper”*

**Value For Money**6%

*“Great price”*

**Ease Of Use**5%

*“theyve been convenient”*

**Comfort-Overall**5%

*“Comfortable”*

**Design-Overall**3%

*“The design is cute”*

**Moist/Dry**2%

*“We love these diapers for our son, they keep him dry all night and dont leak”*

### **What buyers complain about **

**Leak-Proof**15%

*“It leaks”*

**Size-Overall**13%

*“they are huge”*

**Smell**12%

*“These smell awful”*

**Allergies**8%

*“plastic itchy material”*

**Quality-Overall**8%

*“Poor quality”*

**Absorbency**6%

*“Terrible absorbency”*

**Value For Money**3%

*“i see why they are so cheap”*

**Advertised Vs Actual Product**2%

*“False advertising”*

**Storage Capacity**1%

*“Zero Capacity”*

**Thickness**1%

*“They aren't as thick”*

### **Top return reasons **

**Size-Overall**72%

**Advertised Vs Actual Product**5%

**Age Suitability**3%

**Value For Money**3%

**Leak-Proof**3%

**Smell**3%

**Absorbency**2%

**Quality-Overall**1%

**Functionality-Overall**1%

**Material Quality**1%