---
title: "pregnancy scrapbook — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/pregnancy-scrapbook"
last_updated: "2026-07-13T22:56:20.990Z"
locale: en
meta:
  description: "a small market ($51K/yr) — pregnancy scrapbook doesn't clear our bar today."
  "og:description": "a small market ($51K/yr) — pregnancy scrapbook doesn't clear our bar today."
  "og:title": "pregnancy scrapbook — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pregnancy scrapbook**

**Skip it**

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 16Conversion 27Competition 53Returns 58Price range 79Avg price 90Brand share 54Review moat 55Quality gap 17

**Avg price**

**Great****$21.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.13–$37.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,314.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$51K**

$51K/yr · 112K searches

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**73%**

**Open market**

**22%**

- KeaBabies29% - ZIRI & ZANE23% - Peachly9% - two little dinos6% - Bibi & Beau6% - Pearhead5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)](https://m.media-amazon.com/images/I/51Y2nY7CgeL.jpg)**Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)**KeaBabies**$18.40**4.8★2,369 rev](https://www.amazon.com/dp/B0B7RR7HLC) [2![Keepsake Memory Book for Baby Boy or Girl Timeless First 5 Year Baby Book A Milestone Book to Record Every Event from Birth to Age 5 Gender Neutral Journal Scrapbook Photo Album](https://m.media-amazon.com/images/I/51X0nbSNdjL.jpg)**Keepsake Memory Book for Baby Boy or Girl Timeless First 5 Year Baby Book A Milestone Book to Record Every Event from Birth to Age 5 Gender Neutral Journal Scrapbook Photo Album**ZIRI & ZANE**$28.88**4.9★6,861 rev](https://www.amazon.com/dp/B09LRK8WLJ) [3![Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms](https://m.media-amazon.com/images/I/41AL1QZNGEL.jpg)**Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms**ZIRI & ZANE**$22.46**4.8★1,992 rev](https://www.amazon.com/dp/B096HK6NZR) [4![Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)](https://m.media-amazon.com/images/I/41wlY8KvTwL.jpg)**Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)**KeaBabies**$18.45**4.8★1,965 rev](https://www.amazon.com/dp/B0BXD2WZ3Y) [5![Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms](https://m.media-amazon.com/images/I/41YZEBs2dmL.jpg)**Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms**Peachly**$37.83**4.8★340 rev](https://www.amazon.com/dp/B0CLKW15WB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake](https://m.media-amazon.com/images/I/41bk3zFgJsL.jpg)**Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake**CV CHARVORIA**$24.05**23 rev3mo ago](https://www.amazon.com/dp/B0GF4JM84T) [![Clearblue Bedazzled Pregnancy Announcement Keepsake Stick 1ct; Unique and Memorable Reminder for Sharing Special Moments on Social Media](https://m.media-amazon.com/images/I/41R8BfQKr8L.jpg)**Clearblue Bedazzled Pregnancy Announcement Keepsake Stick 1ct; Unique and Memorable Reminder for Sharing Special Moments on Social Media**Clearblue**$25.48**34 rev8mo ago](https://www.amazon.com/dp/B0FV3N899B) [![Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket](https://m.media-amazon.com/images/I/41yZYbkgFmL.jpg)**Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket**Paper Plan**$12.83**172 rev1y ago](https://www.amazon.com/dp/B0F62QBCSY) [![Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige](https://m.media-amazon.com/images/I/41wiJYJ5JIL.jpg)**Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige**Pearhead**$12.72**39 rev1y ago](https://www.amazon.com/dp/B0F5YCWH8N) [![Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Scrapbook Keepsake Gift for Mom to Be Expecting New Parent Beige](https://m.media-amazon.com/images/I/31YW31DyevL.jpg)**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Scrapbook Keepsake Gift for Mom to Be Expecting New Parent Beige**Lanpn**$17.85**89 rev1y ago](https://www.amazon.com/dp/B0F4MK9DXJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake](https://m.media-amazon.com/images/I/41bk3zFgJsL.jpg)**Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake**CV CHARVORIA**$24.05**4.5★**▲ 363%**](https://www.amazon.com/dp/B0GF4JM84T) [![Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige](https://m.media-amazon.com/images/I/41wiJYJ5JIL.jpg)**Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige**Pearhead**$12.72**4.8★**▲ 274%**](https://www.amazon.com/dp/B0F5YCWH8N) [![Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)](https://m.media-amazon.com/images/I/51HC-f0e3yL.jpg)**Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)**KeaBabies**$18.56**4.8★**▲ 230%**](https://www.amazon.com/dp/B0BXD4SRYL) [![Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have](https://m.media-amazon.com/images/I/41YphaSGg4L.jpg)**Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have**Lamare**$24.90**4.7★**▲ 114%**](https://www.amazon.com/dp/B0CQM97X2C) [![Woodland Pregnancy Journal Weekly Pregnancy Planner & Scrapbook Ultrasound Photo Pages Milestone Trackers & FirstYear Keepsake Book - Pregnant Gifts For New Mom](https://m.media-amazon.com/images/I/41q+xyTHkHL.jpg)**Woodland Pregnancy Journal Weekly Pregnancy Planner & Scrapbook Ultrasound Photo Pages Milestone Trackers & FirstYear Keepsake Book - Pregnant Gifts For New Mom**Bibi & Beau**$24.41**4.7★**▲ 85%**](https://www.amazon.com/dp/B0CBZQHSMH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — -17.5% search growth over the last 90 days.

3K2KPrime Day '25Spike '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“The build quality feels solid”*

**Design-Overall**14%

*“I love they offer different design options:”*

**Value For Money**10%

*“Worth buying”*

**Fun/Entertainment Experience**6%

*“It has so many opportunities to share memories”*

**Advertised Vs Actual Product**6%

*“Just as advertised”*

**Gifting Purpose**5%

*“gifted they love it”*

**Ease Of Use**4%

*“Easy to use”*

**Paper Quality**4%

*“The paper is a good quality”*

**Durability**4%

*“Durable”*

**Color**3%

*“Love the color”*

### **What buyers complain about **

**Size-Overall**16%

*“Small”*

**Value For Money**12%

*“It looks much more expensive than it is”*

**Product Condition**6%

*“it already looks used”*

**Stain Resistance**4%

*“Arrived Stained”*

**Advertised Vs Actual Product**4%

*“not ideal if you want to include pictures”*

**Quality-Overall**4%

*“Not good quality, looks cheap”*

**Thickness**4%

*“The pages are thick”*

**Adhesion/Stickiness**3%

*“is that you have to glue or tape on all the photos that you add. minus a half to full star”*

**Writing Experience**3%

*“Not much room to write on”*

**Flexibility**3%

*“The tabs were bent”*

### **Top return reasons **

**Size-Overall**39%

**Advertised Vs Actual Product**17%

**Value For Money**9%

**Gifting Purpose**5%

**Quality-Overall**4%

**Color**3%

**Design-Overall**2%

**Thin**2%

**Functionality-Overall**2%

**Material Quality**2%