---
title: "pregnancy journal — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/pregnancy-journal"
last_updated: "2026-07-14T00:51:51.446Z"
locale: en
meta:
  description: "pregnancy journal shows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list."
  "og:description": "pregnancy journal shows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list."
  "og:title": "pregnancy journal — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pregnancy journal**

**Worth a look**

Shows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 64Growth 22Conversion 44Competition 49Returns 62Price range 86Avg price 93Brand share 57Review moat 58Quality gap 16

**Avg price**

**Great****$22.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.59–$40.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$593K**

$593K/yr · 760K searches

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,163.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- KeaBabies30% - Peachly15% - ZIRI & ZANE13% - ZICOTO8% - Lamare5% - Paper Plan5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$30K10%$59K15%$89K20%$119K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)](https://m.media-amazon.com/images/I/51Y2nY7CgeL.jpg)**Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)**KeaBabies**$18.40**4.8★2,369 rev](https://www.amazon.com/dp/B0B7RR7HLC) [2![Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms](https://m.media-amazon.com/images/I/41YZEBs2dmL.jpg)**Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms**Peachly**$37.83**4.8★340 rev](https://www.amazon.com/dp/B0CLKW15WB) [3![Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms](https://m.media-amazon.com/images/I/41AL1QZNGEL.jpg)**Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms**ZIRI & ZANE**$22.46**4.8★1,992 rev](https://www.amazon.com/dp/B096HK6NZR) [4![Pregnancy Journal and Memory Book with Stickers and Keepsake Pocket - Lovely Must Have Gift for First Time Moms to Be - The Perfect Planner to Track Your Little Ones Life-Changing Journey](https://m.media-amazon.com/images/I/41UxkulPO0L.jpg)**Pregnancy Journal and Memory Book with Stickers and Keepsake Pocket - Lovely Must Have Gift for First Time Moms to Be - The Perfect Planner to Track Your Little Ones Life-Changing Journey**ZICOTO**$13.68**4.8★1,724 rev](https://www.amazon.com/dp/B09F3KJMN8) [5![Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)](https://m.media-amazon.com/images/I/41wlY8KvTwL.jpg)**Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)**KeaBabies**$18.45**4.8★1,965 rev](https://www.amazon.com/dp/B0BXD2WZ3Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake](https://m.media-amazon.com/images/I/41bk3zFgJsL.jpg)**Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake**CV CHARVORIA**$24.05**23 rev3mo ago](https://www.amazon.com/dp/B0GF4JM84T) [![Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket](https://m.media-amazon.com/images/I/41yZYbkgFmL.jpg)**Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket**Paper Plan**$12.83**172 rev1y ago](https://www.amazon.com/dp/B0F62QBCSY) [![Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige](https://m.media-amazon.com/images/I/41wiJYJ5JIL.jpg)**Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige**Pearhead**$12.72**39 rev1y ago](https://www.amazon.com/dp/B0F5YCWH8N) [![Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige](https://m.media-amazon.com/images/I/3161rbI28sL.jpg)**Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige**Lanpn**$19.39**75 rev1y ago](https://www.amazon.com/dp/B0F4MGTKYL) [![Pregnancy Journal for First Time Moms 2026 Hardcover Pregnancy Book Pregnancy Scrapbook - Gender Neutral Baby Book Keepsake with Notes Section Photo Pocket &Detailed Prompts](https://m.media-amazon.com/images/I/41HSkpDUrNL.jpg)**Pregnancy Journal for First Time Moms 2026 Hardcover Pregnancy Book Pregnancy Scrapbook - Gender Neutral Baby Book Keepsake with Notes Section Photo Pocket &Detailed Prompts**WINTC**$11.59**107 rev1y ago](https://www.amazon.com/dp/B0DY56PG1G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake](https://m.media-amazon.com/images/I/41bk3zFgJsL.jpg)**Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake**CV CHARVORIA**$24.05**4.5★**▲ 272%**](https://www.amazon.com/dp/B0GF4JM84T) [![120 Pages Pregnancy Journal Book - Linen Cover Pregnancy Memory Book - Flat Lay First Time Mom Journal - Pregnancy Gifts for First Time Moms Cream](https://m.media-amazon.com/images/I/310pVsrAyEL.jpg)**120 Pages Pregnancy Journal Book - Linen Cover Pregnancy Memory Book - Flat Lay First Time Mom Journal - Pregnancy Gifts for First Time Moms Cream**DUNCAN & STONE PAPER CO.**$30.32**4.7★**▲ 166%**](https://www.amazon.com/dp/B0D5QLQB49) [![Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)](https://m.media-amazon.com/images/I/51HC-f0e3yL.jpg)**Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)**KeaBabies**$18.56**4.8★**▲ 152%**](https://www.amazon.com/dp/B0BXD4SRYL) [![Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have](https://m.media-amazon.com/images/I/41YphaSGg4L.jpg)**Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have**Lamare**$24.90**4.7★**▲ 128%**](https://www.amazon.com/dp/B0CQM97X2C) [![Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige](https://m.media-amazon.com/images/I/41wiJYJ5JIL.jpg)**Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige**Pearhead**$12.72**4.8★**▲ 30%**](https://www.amazon.com/dp/B0F5YCWH8N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

23K18KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“Beautiful quality”*

**Design-Overall**15%

*“elegant design”*

**Value For Money**8%

*“Worth buying”*

**Advertised Vs Actual Product**6%

*“It was even better then expected”*

**Fun/Entertainment Experience**6%

*“It has so many opportunities to share memories”*

**Paper Quality**5%

*“The paper is a good quality”*

**Gifting Purpose**4%

*“gifted they love it”*

**Ease Of Use**4%

*“Easy to use”*

**Durability**3%

*“Durable”*

**Color**3%

*“Love the color and simplicity”*

### **What buyers complain about **

**Size-Overall**19%

*“Small”*

**Value For Money**9%

*“It looks much more expensive than it is”*

**Thickness**8%

*“The pages are thick”*

**Product Condition**6%

*“Reselling used”*

**Writing Experience**6%

*“Not much room to write on”*

**Adhesion/Stickiness**6%

*“is that you have to glue or tape on all the photos that you add. minus a half to full star”*

**Color**5%

*“we are gettin a tad tired of EVERYTHING being PINK”*

**Quality-Overall**3%

*“Im docking two stars because I was expecting the quality the old baby books were years ago”*

**Storage Capacity**3%

*“Not enough photo space”*

**Flatness**1%

*“lies flat when open”*

### **Top return reasons **

**Size-Overall**24%

**Advertised Vs Actual Product**24%

**Value For Money**11%

**Gifting Purpose**8%

**Quality-Overall**4%

**Design-Overall**3%

**Functionality-Overall**3%

**Age Suitability**2%

**Color**2%

**Product Condition**2%