---
title: "paw patrol wall decal — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/paw-patrol-wall-decal"
last_updated: "2026-07-14T02:14:44.892Z"
locale: en
meta:
  description: "soft demand (-32.7% this quarter) — paw patrol wall decal doesn't clear our bar today."
  "og:description": "soft demand (-32.7% this quarter) — paw patrol wall decal doesn't clear our bar today."
  "og:title": "paw patrol wall decal — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paw patrol wall decal**

**Skip it**

Soft demand (-32.7% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 9Conversion 33Competition 57Returns 75Price range 85Avg price 84Brand share 41Review moat 49Quality gap 23

**Price range**

**Great****$5.96–$79.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.68**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,570.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$61K**

$61K/yr · 123K searches

**Growth**

**Bad****-32.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**80%**

**Open market**

**16%**

- WALL PALZ40% - RoomMates16% - Trends International10% - Idea Nuova7% - Unique7% - Sinekong4% - Open — no brand owns it (7 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41vggfD6KtL.jpg)**Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$19.62**4.7★222 rev](https://www.amazon.com/dp/B0D98PFL8P) [2![Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41V15wYbRML.jpg)**Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.71**4.7★222 rev](https://www.amazon.com/dp/B0DFMQG41S) [3![RoomMates Paw Patrol Peel and Stick Giant Wall Decals with Alphabet for Personalization Vinyl Blue Red Pink Yellow Removable Repositionable No Sticky Residue For Smooth Surfaces](https://m.media-amazon.com/images/I/41bWI9LKujL.jpg)**RoomMates Paw Patrol Peel and Stick Giant Wall Decals with Alphabet for Personalization Vinyl Blue Red Pink Yellow Removable Repositionable No Sticky Residue For Smooth Surfaces**RoomMates**$17.96**4.6★112 rev](https://www.amazon.com/dp/B09QMW3N3P) [4![Paw Patrol Door Multicolor Poster - 27 x 60 (1 Pc) - Adorable Wall Decor for Kids Room Perfect Celebratory Accessory for Fans](https://m.media-amazon.com/images/I/41YoPw-0XcL.jpg)**Paw Patrol Door Multicolor Poster - 27 x 60 (1 Pc) - Adorable Wall Decor for Kids Room Perfect Celebratory Accessory for Fans**Unique**$5.96**4.8★1,243 rev](https://www.amazon.com/dp/B0839QW1M7) [5![RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border](https://m.media-amazon.com/images/I/41F6se9Ip2L.jpg)**RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border**RoomMates**$16.24**4.5★61 rev](https://www.amazon.com/dp/B0C5Y679NS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version](https://m.media-amazon.com/images/I/51-c2FfZSOL.jpg)**Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version**Trends International**$17.76**6 rev10mo ago](https://www.amazon.com/dp/B0FMTDSK6W) [![Paw Patrol Chase Peeking Wall Decal - 7 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41xNP1UY9xL.jpg)**Paw Patrol Chase Peeking Wall Decal - 7 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$9.98**222 rev1y ago](https://www.amazon.com/dp/B0DVCHDGLN) [![Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41V15wYbRML.jpg)**Paw Patrol Puppy Faces Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.71**222 rev1y ago](https://www.amazon.com/dp/B0DFMQG41S) [![Nickelodeon Paw Patrol 4 Pack Square Canvas Wall Art Set 11x11 each](https://m.media-amazon.com/images/I/51ATTpavV-L.jpg)**Nickelodeon Paw Patrol 4 Pack Square Canvas Wall Art Set 11x11 each**Idea Nuova**$29.27**9,144 rev1y ago](https://www.amazon.com/dp/B0DBRXB9RR) [![Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41vggfD6KtL.jpg)**Paw Patrol Puppies Wall Decals - Chase Marshall Rubble Skye Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$19.62**222 rev2y ago](https://www.amazon.com/dp/B0D98PFL8P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Paw Patrol Nickelodeon Boys 3 Pack Short Sleeve T-Shirt for Toddler and Big Kids](https://m.media-amazon.com/images/I/51wUZL6SMkL.jpg)**Paw Patrol Nickelodeon Boys 3 Pack Short Sleeve T-Shirt for Toddler and Big Kids**Paw Patrol**$26.98**4.6★**▲ 383%**](https://www.amazon.com/dp/B088B9VPV6) [![Nickelodeon Paw Patrol: The Mighty Movie - One Sheet Wall Poster 34L x 22.4W Unframed Version](https://m.media-amazon.com/images/I/61nOZiVYE8L.jpg)**Nickelodeon Paw Patrol: The Mighty Movie - One Sheet Wall Poster 34L x 22.4W Unframed Version**Trends International**$10.10**4.5★**▲ 88%**](https://www.amazon.com/dp/B0CDQH3F6T) [![Paw Patrol Chase Wall Decal - Large 20 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick](https://m.media-amazon.com/images/I/41Y2Md3Ew6L.jpg)**Paw Patrol Chase Wall Decal - Large 20 Vinyl Wall Sticker Bedroom Decorations - Paw Patrol Room Decor Peel and Stick**WALL PALZ**$18.23**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D98XLZJW) [![Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version](https://m.media-amazon.com/images/I/51-c2FfZSOL.jpg)**Nickelodeon Paw Patrol - To The Rescue Wall Poster 34L x 22.4W Premium Unframed Version**Trends International**$17.76**4.8★**▲ 41%**](https://www.amazon.com/dp/B0FMTDSK6W) [![RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border](https://m.media-amazon.com/images/I/41F6se9Ip2L.jpg)**RoomMates RMK12133BD Paw Patrol Peel & Stick Wallpaper Border**RoomMates**$16.24**4.5★**▲ 31%**](https://www.amazon.com/dp/B0C5Y679NS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.

3K2KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“High quality and the picture was clear”*

**Adhesion/Stickiness**11%

*“It adhered perfectly to the wall”*

**Ease Of Use**8%

*“Easy to use”*

**Efficiency**7%

*“Works well”*

**Value For Money**7%

*“definitely worth the price”*

**Brightness/Shine/Glow**6%

*“Cute light”*

**Image/Picture Clarity**5%

*“The picture is cute”*

**Color**5%

*“how bright the colors are”*

**Size-Overall**4%

*“Perfect size”*

**Design-Overall**4%

*“It has a cute design without being super aggressive”*

### **What buyers complain about **

**Brightness/Shine/Glow**20%

*“it never glowed ina dark was a waste of money”*

**Adhesion/Stickiness**17%

*“Does not stick”*

**Durability**13%

*“Stopped working after one use”*

**Size-Overall**12%

*“Not 7 inches”*

**Advertised Vs Actual Product**7%

*“Measurements are slightly off”*

**Value For Money**7%

*“Too expensive”*

**Thickness**5%

*“Typical thin poster”*

**Charging**3%

*“it has to stay plugged in”*

**Functionality-Overall**3%

*“won't come on at all”*

### **Top return reasons **

**Size-Overall**28%

**Advertised Vs Actual Product**10%

**Defective Material/Parts**8%

**Value For Money**7%

**Functionality-Overall**6%

**Material Quality**6%

**Brightness/Shine/Glow**5%

**Bulb Flicker/Dimming/Color**4%

**Adhesion/Stickiness**4%

**Color**3%