---
title: "paper placemats — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/paper-placemats"
last_updated: "2026-07-14T03:08:52.573Z"
locale: en
meta:
  description: "paper placemats shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "paper placemats shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "paper placemats — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paper placemats**

**Worth a look**

Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 20Conversion 36Competition 82Returns 73Price range 81Avg price 74Brand share 81Review moat 63Quality gap 33

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.91–$51.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.86**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****974.94**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$455K**

$455K/yr · 1.1M searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**35 **▼falling

**Sellers**

**36**

**Top-5 brand share**

**54%**

**Open market**

**42%**

- Rupert and Jeoffrey's Trading Co.19% - Babebay13% - NatNarr10% - Geosar6% - HSDSH4% - Fit Meal Prep4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$14K6%$27K9%$41K12%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paper Placemats - Disposable - Scalloped Edge (100 White)](https://m.media-amazon.com/images/I/31duf-3lf2L.jpg)**Paper Placemats - Disposable - Scalloped Edge (100 White)**Rupert and Jeoffrey's Trading Co.**$10.37**4.5★1,058 rev](https://www.amazon.com/dp/B0B5FH14Y1) [2![Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)](https://m.media-amazon.com/images/I/41mWGLTrzWL.jpg)**Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)**Babebay**$9.53**4.7★11,064 rev](https://www.amazon.com/dp/B09C89L7JP) [3![60 Pcs Sage Green Paper Placemat 13.5 Inch Disposable Scalloped Wedding Placemats Round Table Place Mats Round Table Place Mats for Birthday Wedding Bridal Shower Baby Shower Banquet Tea Party](https://m.media-amazon.com/images/I/41jJSjAHafL.jpg)**60 Pcs Sage Green Paper Placemat 13.5 Inch Disposable Scalloped Wedding Placemats Round Table Place Mats Round Table Place Mats for Birthday Wedding Bridal Shower Baby Shower Banquet Tea Party**NatNarr**$15.91**4.6★388 rev](https://www.amazon.com/dp/B0DB4HCXDG) [4![Geosar 100 Pcs Disposable Paper Placemats Cotton Woven Look 13 Round Placemats Rustic Disposable Table Pads Bulk for Dining Table Decoration Birthday Wedding Bridal Baby Shower Party (Beige)](https://m.media-amazon.com/images/I/51nqRZI-agL.jpg)**Geosar 100 Pcs Disposable Paper Placemats Cotton Woven Look 13 Round Placemats Rustic Disposable Table Pads Bulk for Dining Table Decoration Birthday Wedding Bridal Baby Shower Party (Beige)**Geosar**$23.60**4.4★77 rev](https://www.amazon.com/dp/B0FG838WF6) [5![Paper Placemats - Disposable - Scalloped Edge (100 Red)](https://m.media-amazon.com/images/I/41qCNLr2fpL.jpg)**Paper Placemats - Disposable - Scalloped Edge (100 Red)**Rupert and Jeoffrey's Trading Co.**$10.59**4.5★1,058 rev](https://www.amazon.com/dp/B0B6WX1S1R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Whaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch](https://m.media-amazon.com/images/I/41MlaEIezKL.jpg)**Whaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch**Whaline**$15.73**7 rev4mo ago](https://www.amazon.com/dp/B0GQZ5S2LY) [![JarThenaAMCS 60 Pcs Stripe Scalloped Paper Placemats Table Mats 11 x 17 Inch Orange Pink Striped Disposable Decorative Rectangle Place Mats for Wedding Birthday Baby Shower Party Dining Table Decor](https://m.media-amazon.com/images/I/41OviGHGSgL.jpg)**JarThenaAMCS 60 Pcs Stripe Scalloped Paper Placemats Table Mats 11 x 17 Inch Orange Pink Striped Disposable Decorative Rectangle Place Mats for Wedding Birthday Baby Shower Party Dining Table Decor**JarThenaAMCS**$16.19**11 rev5mo ago](https://www.amazon.com/dp/B0GMWQTDH2) [![Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor](https://m.media-amazon.com/images/I/41e-5XADUlL.jpg)**Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor**Tinlade**$25.70**6 rev5mo ago](https://www.amazon.com/dp/B0GKPGFSDD) [![Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor](https://m.media-amazon.com/images/I/51zLsCUQwXL.jpg)**Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor**Kochorie**$26.68**15 rev5mo ago](https://www.amazon.com/dp/B0GJXT5P6K) [![60Pcs Disposable Floral Placemats 13.5 Inch Summer Flower Paper Placemat Round Wildflower Butterfly Wedding Place Mats Scalloped Table Mat for Banquet Bridal Shower Tea Party Birthday Garden Party](https://m.media-amazon.com/images/I/51Y1bQOEXZL.jpg)**60Pcs Disposable Floral Placemats 13.5 Inch Summer Flower Paper Placemat Round Wildflower Butterfly Wedding Place Mats Scalloped Table Mat for Banquet Bridal Shower Tea Party Birthday Garden Party**NatNarr**$15.71**67 rev5mo ago](https://www.amazon.com/dp/B0GGZDHHCW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Whaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch](https://m.media-amazon.com/images/I/41MlaEIezKL.jpg)**Whaline 50 Pcs Sage Green Paper Placemats Scalloped Disposable Place Mat Decorative Paper Table Mats for Birthday Spring Baby Shower Party Table Setting 10 x 14 Inch**Whaline**$15.73**4.5★**▲ 273%**](https://www.amazon.com/dp/B0GQZ5S2LY) [![Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor](https://m.media-amazon.com/images/I/41e-5XADUlL.jpg)**Tinlade 100 Pcs Blue Striped Paper Placemats Summer Coastal Scalloped Dusty Blue and White Placemats Disposable Square Striped Place Mats for Wedding Bridal Shower Beach Party Home Table Kitchen Decor**Tinlade**$25.70**4.0★**▲ 262%**](https://www.amazon.com/dp/B0GKPGFSDD) [![CHAROUP 50 PCS Disposable Paper Placemats 4th of July Memorial Day Place mats 11x16 inch Patriotic Freedom Stars Table Mats for Holiday Indoor Outdoor Party Kitchen Dining Table Decorations (B)](https://m.media-amazon.com/images/I/51Br3jbU4lL.jpg)**CHAROUP 50 PCS Disposable Paper Placemats 4th of July Memorial Day Place mats 11x16 inch Patriotic Freedom Stars Table Mats for Holiday Indoor Outdoor Party Kitchen Dining Table Decorations (B)**CHAROUP**$12.99**4.7★**▲ 247%**](https://www.amazon.com/dp/B0D31DJRXR) [![Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor](https://m.media-amazon.com/images/I/51zLsCUQwXL.jpg)**Kochorie Green Floral Paper Placemats 100 Pack Disposable Scalloped Table Mats Green Vintage Flower Paper Place Mat 13.5 x 13.5 Inch for Weddings Bridal Showers Party Dcor**Kochorie**$26.68**4.9★**▲ 245%**](https://www.amazon.com/dp/B0GJXT5P6K) [![Fit Meal Prep 50 Pack Disposable Paper Placemats 14 x 10 Inch White with Decorative Wavy Scalloped Edge for Restaurant Catering Dining Table Baby Kids Birthday Parties](https://m.media-amazon.com/images/I/31uhKzcoVTL.jpg)**Fit Meal Prep 50 Pack Disposable Paper Placemats 14 x 10 Inch White with Decorative Wavy Scalloped Edge for Restaurant Catering Dining Table Baby Kids Birthday Parties**Fit Meal Prep**$6.92**4.4★**▲ 203%**](https://www.amazon.com/dp/B0D1Q816NV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

45K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Good quality”*

**Color**10%

*“Colors are so vibrant”*

**Ease Of Cleaning**9%

*“Quick Cleanup for Any Occasion”*

**Ease Of Use**9%

*“Good for one use”*

**Value For Money**7%

*“Great value”*

**Adhesion/Stickiness**7%

*“Strong adhesive and user friendly”*

**Design-Overall**7%

*“The designs are really cute”*

**Ease Of Feeding**5%

*“helps us train them to keep their food in their area”*

**Advertised Vs Actual Product**5%

*“Better than I expected”*

**Size-Overall**4%

*“good size”*

### **What buyers complain about **

**Adhesion/Stickiness**17%

*“Adhesive isnt very strong”*

**Thickness**10%

*“also not super thick”*

**Quality-Overall**10%

*“Quality is a bit thinner than expected”*

**Size-Overall**9%

*“It is my bad that I didnt pay more attention to the size”*

**Color**7%

*“Not red”*

**Ease Of Use**4%

*“Its very tedious”*

**Strength**3%

*“these were more flimsy when I took the Dolly off”*

**Value For Money**2%

*“Waste of money”*

**Weight Light**1%

*“Very light, not really important, no use at all, I really thought it would be something solid and not plastic nylon”*

**Choking**1%

*“This is dangerous for infants that are biting things”*

### **Top return reasons **

**Size-Overall**25%

**Color**19%

**Adhesion/Stickiness**9%

**Advertised Vs Actual Product**8%

**Quality-Overall**7%

**Thin**7%

**Material Quality**4%

**Value For Money**4%

**Strength**3%

**Thickness**2%