---
title: "pack and play mattress — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/pack-and-play-mattress"
last_updated: "2026-07-13T22:42:58.336Z"
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meta:
  description: "pack and play mattress shows a $6.7M/yr market, but a deep review moat (4,271 avg reviews) keeps it on the watch list."
  "og:description": "pack and play mattress shows a $6.7M/yr market, but a deep review moat (4,271 avg reviews) keeps it on the watch list."
  "og:title": "pack and play mattress — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pack and play mattress**

**Worth a look**

Shows a $6.7M/yr market, but a deep review moat (4,271 avg reviews) keeps it on the watch list.

Market size 99Growth 35Conversion 73Competition 33Returns 48Price range 95Avg price 95Brand share 46Review moat 25Quality gap 28

**Market size**

**Incredible****$6.7M**

$6.7M/yr · 2.8M searches

**Avg price**

**Incredible****$35.46**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$22.13–$67.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,270.63**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- Hiccapop30% - YENING22% - Pro Goleem12% - Babylicious7% - VUCWS5% - DeerFable4% - Open — no brand owns it (8 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$674K20%$1.3M30%$2.0M40%$2.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick](https://m.media-amazon.com/images/I/41OHrMGl8AL.jpg)**Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick**Hiccapop**$37.85**4.8★25,631 rev](https://www.amazon.com/dp/B0FBCTFLP3) [2![YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam](https://m.media-amazon.com/images/I/41cHn6WtZ+L.jpg)**YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam**YENING**$27.93**4.6★1,487 rev](https://www.amazon.com/dp/B0CR1G23PF) [3![Pro Goleem Pack and Play Mattress (38x26) Waterproof Pack n Play Mattress Pad with Carry Bag Firm Playard Mattress with Soft Cover for Babies and Toddlers](https://m.media-amazon.com/images/I/51IKaWEbSnL.jpg)**Pro Goleem Pack and Play Mattress (38x26) Waterproof Pack n Play Mattress Pad with Carry Bag Firm Playard Mattress with Soft Cover for Babies and Toddlers**Pro Goleem**$31.64**4.3★1,025 rev](https://www.amazon.com/dp/B0BLRPKX4Z) [4![Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick](https://m.media-amazon.com/images/I/41OHrMGl8AL.jpg)**Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick**Hiccapop**$37.72**4.8★25,631 rev](https://www.amazon.com/dp/B0DXGW254G) [5![YENING Bamboo Pack and Play Mattress Pad Breathable 38x26 Waterproof Baby Mattress for Pack N Play Matress Topper Waterproof with Strap](https://m.media-amazon.com/images/I/41KjsJqGmoL.jpg)**YENING Bamboo Pack and Play Mattress Pad Breathable 38x26 Waterproof Baby Mattress for Pack N Play Matress Topper Waterproof with Strap**YENING**$26.16**4.6★157 rev](https://www.amazon.com/dp/B0G1BXFZT3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pack and Play Mattress Pad 38x26x1.5 Non-Slip Bottom & Breathable Playpen Mattress for Baby Firm Foam Pack n Play Mattress Replacement for Graco/Baby Trend Playard Soft Portable Mini Crib Mattress](https://m.media-amazon.com/images/I/41pkG11jhsL.jpg)**Pack and Play Mattress Pad 38x26x1.5 Non-Slip Bottom & Breathable Playpen Mattress for Baby Firm Foam Pack n Play Mattress Replacement for Graco/Baby Trend Playard Soft Portable Mini Crib Mattress**PlentiVive**$35.00**45 rev3mo ago](https://www.amazon.com/dp/B0GCFVSK4R) [![YENING Bamboo Pack and Play Mattress Pad Breathable 38x26 Waterproof Baby Mattress for Pack N Play Matress Topper Waterproof with Strap](https://m.media-amazon.com/images/I/41KjsJqGmoL.jpg)**YENING Bamboo Pack and Play Mattress Pad Breathable 38x26 Waterproof Baby Mattress for Pack N Play Matress Topper Waterproof with Strap**YENING**$26.16**157 rev6mo ago](https://www.amazon.com/dp/B0G1BXFZT3) [![Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick](https://m.media-amazon.com/images/I/41OHrMGl8AL.jpg)**Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick**Hiccapop**$37.85**25,631 rev6mo ago](https://www.amazon.com/dp/B0FBCTFLP3) [![Trifold Pack and Play Mattress 38x26 Dual Sided Foldable Pack N Play Mattress Pad for Baby and Toddler Playard Playpen Mat Waterproof Washable Portable Travel Crib Mattress Topper with Carry Bag](https://m.media-amazon.com/images/I/51S9rH3FIML.jpg)**Trifold Pack and Play Mattress 38x26 Dual Sided Foldable Pack N Play Mattress Pad for Baby and Toddler Playard Playpen Mat Waterproof Washable Portable Travel Crib Mattress Topper with Carry Bag**PlentiVive**$42.43**64 rev9mo ago](https://www.amazon.com/dp/B0FRGJT4TW) [![DeerFable Dual Sided Pack and Play Mattress 3 Inch Thick Soft & Firm Memory Foam Breathable Portable Pack n Play Mattresses 4 in1 Baby Playpen Mattresses with Removable Washable Cover - 38x26x3 Inch](https://m.media-amazon.com/images/I/41gw7IdEDTL.jpg)**DeerFable Dual Sided Pack and Play Mattress 3 Inch Thick Soft & Firm Memory Foam Breathable Portable Pack n Play Mattresses 4 in1 Baby Playpen Mattresses with Removable Washable Cover - 38x26x3 Inch**DeerFable**$67.92**158 rev10mo ago](https://www.amazon.com/dp/B0FQ622NTH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick](https://m.media-amazon.com/images/I/41OHrMGl8AL.jpg)**Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick**Hiccapop**$37.85**4.8★**▲ 233%**](https://www.amazon.com/dp/B0FBCTFLP3) [![Pack and Play Mattress Pad 38x26x1.5 Non-Slip Bottom & Breathable Playpen Mattress for Baby Firm Foam Pack n Play Mattress Replacement for Graco/Baby Trend Playard Soft Portable Mini Crib Mattress](https://m.media-amazon.com/images/I/41pkG11jhsL.jpg)**Pack and Play Mattress Pad 38x26x1.5 Non-Slip Bottom & Breathable Playpen Mattress for Baby Firm Foam Pack n Play Mattress Replacement for Graco/Baby Trend Playard Soft Portable Mini Crib Mattress**PlentiVive**$35.00**4.4★**▲ 188%**](https://www.amazon.com/dp/B0GCFVSK4R) [![Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)](https://m.media-amazon.com/images/I/41GblVXWVGL.jpg)**Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)**Huloo Sleep**$39.75**4.8★**▲ 166%**](https://www.amazon.com/dp/B0DSBKTNM8) [![DeerFable Dual Sided Pack and Play Mattress 3 Inch Thick Soft & Firm Memory Foam Breathable Portable Pack n Play Mattresses 4 in1 Baby Playpen Mattresses with Removable Washable Cover - 38x26x3 Inch](https://m.media-amazon.com/images/I/41gw7IdEDTL.jpg)**DeerFable Dual Sided Pack and Play Mattress 3 Inch Thick Soft & Firm Memory Foam Breathable Portable Pack n Play Mattresses 4 in1 Baby Playpen Mattresses with Removable Washable Cover - 38x26x3 Inch**DeerFable**$67.92**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FQ622NTH) [![Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)](https://m.media-amazon.com/images/I/41jcVhVCCUL.jpg)**Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)**Huloo Sleep**$32.31**4.8★**▲ 124%**](https://www.amazon.com/dp/B0F136W843)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

90K70KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**18%

*“Fits as expected”*

**Comfort-Overall**13%

*“More comfortable”*

**Soft Feel**13%

*“Is soft”*

**Quality-Overall**9%

*“Well made and affordable”*

**Thickness**5%

*“This mat is so thick”*

**Value For Money**4%

*“Good price”*

**Ease Of Cleaning**4%

*“easy to clean up”*

**Sleep Quality**3%

*“She sleeps comfortably”*

**Cushion**3%

*“Great cushioning”*

**Advertised Vs Actual Product**3%

*“As described”*

### **What buyers complain about **

**Thickness**22%

*“Its thick”*

**Size-Overall**10%

*“Too Big”*

**Advertised Vs Actual Product**6%

*“False advertising”*

**Sleep Quality**3%

*“She didn't like sleeping in her pack”*

**Strength**2%

*“flimsy”*

**Cushion**2%

*“Not enough padding”*

**Hard Feel**2%

*“Very hard”*

**Quality-Overall**2%

*“Very poor quality, flimsy and cheap”*

**Water Resistance**2%

*“Certainly not pee-proof”*

**Smell**2%

*“smelly”*

### **Top return reasons **

**Size-Overall**44%

**Thin**12%

**Thickness**12%

**Advertised Vs Actual Product**6%

**Cushion**3%

**Comfort-Overall**2%

**Width**2%

**Quality-Overall**2%

**Value For Money**2%

**Soft Feel**1%