---
title: "organic wipes — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/organic-wipes"
last_updated: "2026-07-13T23:01:35.182Z"
locale: en
meta:
  description: "organic wipes shows low returns (0.3%), but a deep review moat (18,782 avg reviews) keeps it on the watch list."
  "og:description": "organic wipes shows low returns (0.3%), but a deep review moat (18,782 avg reviews) keeps it on the watch list."
  "og:title": "organic wipes — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **organic wipes**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (18,782 avg reviews) keeps it on the watch list.

Market size 53Growth 48Conversion 76Competition 26Returns 98Price range 78Avg price 95Brand share 41Review moat 17Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.71–$54.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$339K**

$339K/yr · 172K searches

**Growth**

**Okay****+18.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****18,781.86**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- Healthybaby40% - The Honest Company22% - JOONYA7% - ATTITUDE6% - Molly's Suds6% - Pura5% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$68K30%$102K40%$136K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)](https://m.media-amazon.com/images/I/41iDuINFfDL.jpg)**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**4.5★215 rev](https://www.amazon.com/dp/B0DRRYGZ6Y) [2![The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count](https://m.media-amazon.com/images/I/51Xtoc8r-fL.jpg)**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count**The Honest Company**$17.75**4.8★53,981 rev](https://www.amazon.com/dp/B013C9OKVU) [3![JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)](https://m.media-amazon.com/images/I/517VI-VartL.jpg)**JOONYA Unscented Baby Wipes Plant-Based Fragrance-Free Bulk Diaper Wipes | Hypoallergenic Non-Toxic & Biodegradable Wet Wipes for Sensitive Newborn Skin | 3 Packs of 80 (240 Total)**JOONYA**$25.49**4.7★530 rev](https://www.amazon.com/dp/B08NSRJVDP) [4![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg)**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**4.7★169 rev](https://www.amazon.com/dp/B0FQJXR7Q6) [5![Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)](https://m.media-amazon.com/images/I/51cQMWO-WsL.jpg)**Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)**Molly's Suds**$27.90**4.3★272 rev](https://www.amazon.com/dp/B0DM9T423J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin](https://m.media-amazon.com/images/I/41pOp47ohWL.jpg)**Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin**Pipette**$21.89**0 rev4mo ago](https://www.amazon.com/dp/B0GS2YVZB6) [![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg)**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**169 rev10mo ago](https://www.amazon.com/dp/B0FQJXR7Q6) [![HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)](https://m.media-amazon.com/images/I/41iDuINFfDL.jpg)**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**215 rev1y ago](https://www.amazon.com/dp/B0DRRYGZ6Y) [![Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)](https://m.media-amazon.com/images/I/51cQMWO-WsL.jpg)**Mollys Suds Sensitive Clean Baby Wipes | 99% Water Plant-Based Fragrance Free | 384 Total Wipes (6 Flip-Top Packs)**Molly's Suds**$27.90**272 rev1y ago](https://www.amazon.com/dp/B0DM9T423J) [![Eco Wave Baby Wipes 100% Compostable Eco-Friendly Bamboo Wipes Unscented Hypoallergenic Vegan Alcohol-Free Suitable For Sensitive Skin](https://m.media-amazon.com/images/I/51RM4mpA+4L.jpg)**Eco Wave Baby Wipes 100% Compostable Eco-Friendly Bamboo Wipes Unscented Hypoallergenic Vegan Alcohol-Free Suitable For Sensitive Skin**Eco Wave**$41.12**228 rev2y ago](https://www.amazon.com/dp/B0D7PZZLKP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin](https://m.media-amazon.com/images/I/41pOp47ohWL.jpg)**Pipette Water-Based Baby Wipes 240 Count (Pack of 4) FragranceFree & Gentle Made with 100% PlantDerived Fibers SqualaneInfused for Soft Moisturized Skin**Pipette**$21.89**0.0★**▲ 174%**](https://www.amazon.com/dp/B0GS2YVZB6) [![ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)](https://m.media-amazon.com/images/I/418r9O5mJbL.jpg)**ATTITUDE Baby Water Wipes EWG Verified Safe for Newborns Unscented & Fragrance-Free 99% Water Gentle Vegan & Dermatologically Tested Travel Pack with Hard Lid 72 Count (Pack of 3)**ATTITUDE**$20.69**4.7★**▲ 64%**](https://www.amazon.com/dp/B0FQJXR7Q6) [![The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 60 Count](https://m.media-amazon.com/images/I/31wLfreFx3L.jpg)**The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 60 Count**The Honest Company**$4.71**4.8★**▲ 40%**](https://www.amazon.com/dp/B0BWGZH14G) [![HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)](https://m.media-amazon.com/images/I/41iDuINFfDL.jpg)**HealthyBaby Our Wet Wipes | EWG Verified Safe | 100% Water & Plant Based | Unscented & Safe for Sensitive Skin | Fragrance Free and Totally Chlorine Free (8 packs 512 wipes)**Healthybaby**$54.20**4.5★**▲ 27%**](https://www.amazon.com/dp/B0DRRYGZ6Y) [![ECO BOOM Bamboo Viscose Wipes | Non-Toxic & Biodegradable Baby Wipes | Unscented Hypoallergenic Vegan for Sensitive Skin 240 Count](https://m.media-amazon.com/images/I/417jtPzYCTL.jpg)**ECO BOOM Bamboo Viscose Wipes | Non-Toxic & Biodegradable Baby Wipes | Unscented Hypoallergenic Vegan for Sensitive Skin 240 Count**ECO BOOM**$19.77**4.4★**— 8%**](https://www.amazon.com/dp/B0C3TY7CM6)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**16%

*“Cleans well”*

**Quality-Overall**11%

*“Excellent product”*

**Cleansing**10%

*“Effectively cleans”*

**Smell**6%

*“No yucky smell”*

**Soft Feel**6%

*“They are soft”*

**Value For Money**5%

*“Good price”*

**Sensitivity-Overall**5%

*“Works well for my baby's sensitive skin”*

**Allergies**4%

*“dont irritate”*

**Thickness**3%

*“They're thick and stay moist”*

**Moist/Dry**3%

*“also help to moisturize”*

### **What buyers complain about **

**Ease Of Cleaning**9%

*“not clean.”*

**Allergies**8%

*“Very sensitive skin...reaction”*

**Value For Money**7%

*“They are pricey”*

**Smell**7%

*“strange scent”*

**Thickness**6%

*“These are too thin and rough”*

**Moist/Dry**5%

*“Thin and Dry”*

**Ease Of Use**3%

*“Difficult to use”*

**Size-Overall**3%

*“Larger than most Wipes”*

**Sensitivity-Overall**3%

*“For the very sensitive”*

**Quality-Overall**2%

*“The quality is so bad”*

### **Top return reasons **

**Value For Money**21%

**Advertised Vs Actual Product**15%

**Smell**13%

**Size-Overall**8%

**Ease Of Cleaning**6%

**Moist/Dry**6%

**Functionality-Overall**4%

**Ingredients-Overall**3%

**Leak-Proof**3%

**Quality-Overall**2%