---
title: "organic baby wash — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/organic-baby-wash"
last_updated: "2026-07-11T05:45:09.905Z"
locale: en
meta:
  description: "organic baby wash clears our launch bar: a $4.9M/yr market growing +297.4% with returns at 0.5%."
  "og:description": "organic baby wash clears our launch bar: a $4.9M/yr market growing +297.4% with returns at 0.5%."
  "og:title": "organic baby wash — Niche Verdict: Launch it (65/100) | Amazon United States - Flapen"
---

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# **organic baby wash**

**Launch it****65/100 **

organic baby wash clears our launch bar: a $4.9M/yr market growing +297.4% with returns at 0.5%.

**Market/yr**

**$4.9M**

**Growth (1y)**

**+297.4%**

**Products**

**24**

**Brands**

**4**

was 3 a year ago

**Sellers**

**623**

**Price range**

**$7.66–$48.24**

**Returns**

**0.5%**

**Rating**

**4.7★**

**Launch it**

Scored 65/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**63**

 ×0.30

Growth

**85**

 ×0.30

Competition

**47**

 ×0.20

Quality gap

**21**

 ×0.10

Returns

**96**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +297.4% year over year.

176K88KSpike '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov · busiest ÷ quietest = 2.0×

## **Competition**

- The Honest Company89% - Babo Botanicals7% - Shea Moisture3% - BIO SPECTRA ATTITUDE1%

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 623 sellers compete here.

**Brands**

**4 **▲rising

was 3 a year ago

**Sellers**

**623**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31PMt8f1fyL.jpg) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz**](https://www.amazon.com/dp/B072QXWXS6)

The Honest Company$9.854.7★46,42724%▼falling

2
![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz](https://m.media-amazon.com/images/I/31AtLkvFllL.jpg) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz**](https://www.amazon.com/dp/B0DVC3VB5Q)

The Honest Company$15.454.7★46,42712%▲rising

3
![The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz](https://m.media-amazon.com/images/I/31Su5OjLBXL.jpg) [**The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz**](https://www.amazon.com/dp/B01M4QMQ4B)

The Honest Company$9.974.7★46,42710%▼falling

4
![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz](https://m.media-amazon.com/images/I/31sa3aVXv9L.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz**](https://www.amazon.com/dp/B07DTJM47S)

The Honest Company$15.264.7★46,4278%▲rising

5
![The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz](https://m.media-amazon.com/images/I/41XuPM7PSpL.jpg) [**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz**](https://www.amazon.com/dp/B08B27V5MY)

The Honest Company$19.304.7★18,5596%▼falling

6
![Babo Botanicals Fragrance-Free 2-in-1 Baby Shampoo & Wash - Shea Butter Calendula & Aloe - EWG Verified Cruelty-Free Vegan - Pediatrician Tested - 16 Fl Oz](https://m.media-amazon.com/images/I/31Ybv5cWDEL.jpg) [**Babo Botanicals Fragrance-Free 2-in-1 Baby Shampoo & Wash - Shea Butter Calendula & Aloe - EWG Verified Cruelty-Free Vegan - Pediatrician Tested - 16 Fl Oz**](https://www.amazon.com/dp/B0756548HD)

Babo Botanicals$18.864.7★2,7895%—flat

7
![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 18 fl oz](https://m.media-amazon.com/images/I/31RLtUYqExL.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 18 fl oz**](https://www.amazon.com/dp/B07DTQSYMS)

The Honest Company$15.064.7★46,4274%▲rising

8
![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31roCCSbz1L.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz**](https://www.amazon.com/dp/B00EHD9872)

The Honest Company$10.124.7★46,4273%▼falling

9
![The Honest Company Cleansing 2-in-1 Shampoo + Body Wash Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free](https://m.media-amazon.com/images/I/31R7zWKgWtL.jpg) [**The Honest Company Cleansing 2-in-1 Shampoo + Body Wash Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free**](https://www.amazon.com/dp/B0GS3DGVL9)

The Honest Company$11.354.6★293%▲rising

10

![The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Gentle for Baby Naturally Derived Lavender Calm 18.5 fl oz](https://m.media-amazon.com/images/I/41CDCGIUPWL.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Gentle for Baby Naturally Derived Lavender Calm 18.5 fl oz**](https://www.amazon.com/dp/B01MUOX7PP)

The Honest Company$18.884.7★9,5742%▼falling

11

![The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz](https://m.media-amazon.com/images/I/412QaKnnUQL.jpg) [**The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz**](https://www.amazon.com/dp/B0FNCQCSMG)

The Honest Company$19.204.7★9,5742%▲rising

12

![The Honest Company Fragrance-Free Bathtime Gift Set Hypoallergenic Bath Essentials for Sensitive Skin Shampoo and Body Wash Face Lotion Bubble Bath Conditioner Wash Cloth](https://m.media-amazon.com/images/I/41ntO1wwDYL.jpg) [**The Honest Company Fragrance-Free Bathtime Gift Set Hypoallergenic Bath Essentials for Sensitive Skin Shampoo and Body Wash Face Lotion Bubble Bath Conditioner Wash Cloth**](https://www.amazon.com/dp/B0F2JLX9KD)

The Honest Company$48.244.8★8132%▼falling

13

![The Honest Company Hydrating Face and Body Lotion Fast Absorbing Naturally Derived Hypoallergenic Fragrance-Free Sensitive 8.5 fl oz](https://m.media-amazon.com/images/I/31q0laX-kdL.jpg) [**The Honest Company Hydrating Face and Body Lotion Fast Absorbing Naturally Derived Hypoallergenic Fragrance-Free Sensitive 8.5 fl oz**](https://www.amazon.com/dp/B00W9P0J28)

The Honest Company$8.564.5★14,8192%▼falling

14

![Babo Botanicals Moisturizing Oat & Calendula 2-in-1 Shampoo & Wash - For Dry or Sensitive Skin - For all ages - Lightly Scented - Vegan - 16 Fl Oz](https://m.media-amazon.com/images/I/31nK9DyXcnL.jpg) [**Babo Botanicals Moisturizing Oat & Calendula 2-in-1 Shampoo & Wash - For Dry or Sensitive Skin - For all ages - Lightly Scented - Vegan - 16 Fl Oz**](https://www.amazon.com/dp/B00OFXJY50)

Babo Botanicals$18.684.6★3,1852%▼falling

15

![The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31o6qVIgSnL.jpg) [**The Honest Company Silicone-Free Conditioner Gentle Tear-Free Hypoallergenic Baby Hair Care with Naturally Derived Ingredients Citrus Vanilla Refresh 10 fl oz**](https://www.amazon.com/dp/B00QO2UNR8)

The Honest Company$10.014.7★18,5592%▼falling

**~~Showing 15 of 24 — show all ~~**

## **Product shelf**

All 24 tracked products in this niche.

Top sellersNewestTrending

[![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz](https://m.media-amazon.com/images/I/31PMt8f1fyL.jpg)**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 10 fl oz** The Honest Company**$9.85**4.7★46,427 reviews](https://www.amazon.com/dp/B072QXWXS6) [![The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz](https://m.media-amazon.com/images/I/31AtLkvFllL.jpg)**The Honest Company 2-in-1 Baby Shampoo & Body Wash Fragrance-Free Gentle Tear-Free Hypoallergenic Naturally Derived Sensitive Skin 18 fl oz** The Honest Company**$15.45**4.7★46,427 reviews](https://www.amazon.com/dp/B0DVC3VB5Q) [![The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz](https://m.media-amazon.com/images/I/31Su5OjLBXL.jpg)**The Honest Company 2-in-1 Baby Shampoo & Body Wash Tear-Free Hypoallergenic Naturally Derived Lavender Calm Scent 10 fl oz** The Honest Company**$9.97**4.7★46,427 reviews](https://www.amazon.com/dp/B01M4QMQ4B) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz](https://m.media-amazon.com/images/I/31sa3aVXv9L.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 18 fl oz** The Honest Company**$15.26**4.7★46,427 reviews](https://www.amazon.com/dp/B07DTJM47S) [![The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz](https://m.media-amazon.com/images/I/41XuPM7PSpL.jpg)**The Honest Company Baby Shampoo Body Wash & Conditioner Duo 2-in-1 Cleansing Silicone-Free Naturally Derived Lavender Calm Scent 20 fl oz** The Honest Company**$19.30**4.7★18,559 reviews](https://www.amazon.com/dp/B08B27V5MY) [![Babo Botanicals Fragrance-Free 2-in-1 Baby Shampoo & Wash - Shea Butter Calendula & Aloe - EWG Verified Cruelty-Free Vegan - Pediatrician Tested - 16 Fl Oz](https://m.media-amazon.com/images/I/31Ybv5cWDEL.jpg)**Babo Botanicals Fragrance-Free 2-in-1 Baby Shampoo & Wash - Shea Butter Calendula & Aloe - EWG Verified Cruelty-Free Vegan - Pediatrician Tested - 16 Fl Oz** Babo Botanicals**$18.86**4.7★2,789 reviews](https://www.amazon.com/dp/B0756548HD) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 18 fl oz](https://m.media-amazon.com/images/I/31RLtUYqExL.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 18 fl oz** The Honest Company**$15.06**4.7★46,427 reviews](https://www.amazon.com/dp/B07DTQSYMS) [![The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz](https://m.media-amazon.com/images/I/31roCCSbz1L.jpg)**The Honest Company 2-in-1 Cleansing Shampoo Body Wash Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 10 fl oz** The Honest Company**$10.12**4.7★46,427 reviews](https://www.amazon.com/dp/B00EHD9872)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**18%

*“Soft fragrance”*

**Quality-Overall**10%

*“Same quality as in store”*

**Soft Feel**8%

*“Leaves hair soft”*

**Cleansing**7%

*“It cleans nicely”*

**Ease Of Cleaning**5%

*“They wipe well”*

**Allergies**5%

*“dont irritate”*

**Moist/Dry**5%

*“very moisturizing”*

**Value For Money**4%

*“Good price”*

**Ingredients-Overall**3%

*“free from the harsh chemicals”*

**Lather**2%

*“It lather's well and cleans effectively”*

### **What buyers complain about **

**Smell**26%

*“Smell is faint”*

**Allergies**12%

*“Caused a rash”*

**Moist/Dry**5%

*“hair was becoming dry”*

**Sensitivity-Overall**4%

*“Very sensitive skin”*

**Value For Money**4%

*“Total waste of money”*

**Leak-Proof**3%

*“the stuff inside was leaking”*

**Ease Of Cleaning**3%

*“Clean doesnt always equal effective”*

**Skin Health**2%

*“This burned my babys skin”*

**Thickness**1%

*“These are too thin and rough”*

**Ease Of Use**1%

*“Can't use it”*

#### **Top return reasons**- Smell26% - Leak-Proof25% - Size-Overall7% - Value For Money7% - Advertised Vs Actual Product6% - Motor Power4% - Moist/Dry3% - Ingredients-Overall2% - Functionality-Overall2% - Product Condition2%