---
title: "olababy straw cup — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/olababy-straw-cup"
last_updated: "2026-07-13T20:18:53.363Z"
locale: en
meta:
  description: "a small market ($66K/yr) — olababy straw cup doesn't clear our bar today."
  "og:description": "a small market ($66K/yr) — olababy straw cup doesn't clear our bar today."
  "og:title": "olababy straw cup — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **olababy straw cup**

**Skip it**

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 21Conversion 48Competition 24Returns 82Price range 16Avg price 51Brand share 25Review moat 22Quality gap 35

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$12.16**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****9,810.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$66K**

$66K/yr · 141K searches

**Price range**

**Bad****$5.52–$16.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- Olababy52% - Dr. Brown's13% - Moonkie10% - The First Years8% - NUK7% - Munchkin4% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$26K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)](https://m.media-amazon.com/images/I/31ULB9DWk3L.jpg)**Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)**Olababy**$14.72**4.4★5,907 rev](https://www.amazon.com/dp/B08X8MT6JH) [2![Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack](https://m.media-amazon.com/images/I/31K0c+Xo-gL.jpg)**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★14,879 rev](https://www.amazon.com/dp/B0C54CYDS3) [3![Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Lilac 5 oz)](https://m.media-amazon.com/images/I/31VPFEotSPL.jpg)**Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Lilac 5 oz)**Olababy**$14.80**4.4★5,907 rev](https://www.amazon.com/dp/B0B789NHS2) [4![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**4.6★3,463 rev](https://www.amazon.com/dp/B0CRVYGYY6) [5![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31rxIup8YPL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**4.7★478 rev](https://www.amazon.com/dp/B0DZCC7MWR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)](https://m.media-amazon.com/images/I/314CWG0nOQL.jpg)**Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)**Olababy**$16.79**189 rev8mo ago](https://www.amazon.com/dp/B0FXP9WHF9) [![Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)](https://m.media-amazon.com/images/I/3192daH7OxL.jpg)**Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)**Olababy**$16.61**189 rev8mo ago](https://www.amazon.com/dp/B0FXPDX6Q9) [![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31rxIup8YPL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**478 rev1y ago](https://www.amazon.com/dp/B0DZCC7MWR) [![The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up](https://m.media-amazon.com/images/I/310LLFxLVAL.jpg)**The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up**The First Years**$12.44**3,463 rev2y ago](https://www.amazon.com/dp/B0CRVYGYY6) [![Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack](https://m.media-amazon.com/images/I/31aZC1TPUpL.jpg)**Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack**Moonkie**$9.65**2,559 rev3y ago](https://www.amazon.com/dp/B0C77GYBCM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts](https://m.media-amazon.com/images/I/31FrBPSe9hL.jpg)**ezpz Tiny Cup (Sage) - 4 months+ - 100% Silicone Training Cup for Infants - Designed by a Pediatric Feeding Specialist - Baby-Led Weaning Essentials & Baby Gifts**ezpz**$11.37**4.8★**▲ 111%**](https://www.amazon.com/dp/B07SVKZWHC) [![Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)](https://m.media-amazon.com/images/I/3192daH7OxL.jpg)**Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)**Olababy**$16.61**4.3★**▲ 92%**](https://www.amazon.com/dp/B0FXPDX6Q9) [![Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)](https://m.media-amazon.com/images/I/314CWG0nOQL.jpg)**Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)**Olababy**$16.79**4.3★**▲ 62%**](https://www.amazon.com/dp/B0FXP9WHF9) [![Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)](https://m.media-amazon.com/images/I/31rxIup8YPL.jpg)**Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)**Moonkie**$16.14**4.7★**▲ 27%**](https://www.amazon.com/dp/B0DZCC7MWR) [![Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack](https://m.media-amazon.com/images/I/31K0c+Xo-gL.jpg)**Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack**Dr. Brown's**$5.52**4.4★**▲ 23%**](https://www.amazon.com/dp/B0C54CYDS3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Leak-Proof**22%

*“Doesn't leak”*

**Ease Of Use**13%

*“Easy Peasy”*

**Ease Of Cleaning**12%

*“Its also easy to wash”*

**Quality-Overall**7%

*“The cups seem well made”*

**Size-Overall**5%

*“Perfect size for little hands”*

**Ease Of Feeding**4%

*“has made feeding so much easier”*

**Value For Money**3%

*“Worth it”*

**Handle Quality**2%

*“The handles are awesome”*

**Durability**2%

*“still in great condition”*

**Color**2%

*“Colors are accurate”*

### **What buyers complain about **

**Leak-Proof**26%

*“Not leak proof”*

**Ease Of Cleaning**9%

*“making a mess”*

**Ease Of Use**9%

*“makes it difficult to drink”*

**Functionality-Overall**4%

*“Did not work”*

**Size-Overall**4%

*“this one is slightly bigger”*

**Quality-Overall**3%

*“Poor lid quality”*

**Washability**2%

*“washed again thinking maybe food was stuck in it or something was lined up wrong”*

**Value For Money**2%

*“Its not worth the price”*

**Hard Feel**2%

*“Hard”*

**Age Suitability**1%

*“Hit or miss for younger babies”*

### **Top return reasons **

**Size-Overall**21%

**Leak-Proof**20%

**Functionality-Overall**12%

**Ease Of Use**9%

**Advertised Vs Actual Product**6%

**Age Suitability**5%

**Material Quality**4%

**Value For Money**3%

**Defective Material/Parts**2%

**Product Condition**2%