---
title: "noodle and boo — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/noodle-and-boo"
last_updated: "2026-07-14T00:41:21.012Z"
locale: en
meta:
  description: "noodle and boo shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "noodle and boo shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "noodle and boo — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **noodle and boo**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 89Growth 22Conversion 88Competition 52Returns 97Price range 79Avg price 86Brand share 0Review moat 48Quality gap 17

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 836K searches

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.02–$39.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,704.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**1 **▼falling

**Sellers**

**4**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Noodle & Boo100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$66K8%$133K12%$199K16%$266K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz](https://m.media-amazon.com/images/I/31npemPK-IS.jpg)**Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz**Noodle & Boo**$19.83**4.8★4,328 rev](https://www.amazon.com/dp/B00IDSJX7M) [2![Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz](https://m.media-amazon.com/images/I/31WblAoGZhL.jpg)**Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz**Noodle & Boo**$19.78**4.8★5,779 rev](https://www.amazon.com/dp/B0010LB246) [3![Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/31PVbHK5E+L.jpg)**Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)**Noodle & Boo**$23.84**4.6★3,198 rev](https://www.amazon.com/dp/B0DSWMCSZH) [4![Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion](https://m.media-amazon.com/images/I/31wtO8W+sJS.jpg)**Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion**Noodle & Boo**$29.98**4.8★2,093 rev](https://www.amazon.com/dp/B018LIEDY6) [5![Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.](https://m.media-amazon.com/images/I/31LErXFdYLL.jpg)**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**4.8★1,052 rev](https://www.amazon.com/dp/B0BBS7VYCH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/31PVbHK5E+L.jpg)**Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)**Noodle & Boo**$23.84**3,198 rev1y ago](https://www.amazon.com/dp/B0DSWMCSZH) [![Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz](https://m.media-amazon.com/images/I/31QmXCNdN9L.jpg)**Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz**Noodle & Boo**$23.24**3,198 rev1y ago](https://www.amazon.com/dp/B0DSWMDMDG) [![Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.](https://m.media-amazon.com/images/I/31LErXFdYLL.jpg)**Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.**Noodle & Boo**$19.98**1,052 rev3y ago](https://www.amazon.com/dp/B0BBS7VYCH) [![Noodle & Boo The Best Diaper Rash Ointment Multi Purpose Baby Skin Care Zinc Oxide Ointment For Diaper Rash Prevention Treatment & Relief 10 Oz.](https://m.media-amazon.com/images/I/41XNoauqaaL.jpg)**Noodle & Boo The Best Diaper Rash Ointment Multi Purpose Baby Skin Care Zinc Oxide Ointment For Diaper Rash Prevention Treatment & Relief 10 Oz.**Noodle & Boo**$19.35**394 rev4y ago](https://www.amazon.com/dp/B09V3WWWT6) [![Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.](https://m.media-amazon.com/images/I/31gikHB4-bS.jpg)**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.43**156 rev5y ago](https://www.amazon.com/dp/B08ZKLHXSC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz](https://m.media-amazon.com/images/I/31QmXCNdN9L.jpg)**Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz**Noodle & Boo**$23.24**4.6★**▲ 213%**](https://www.amazon.com/dp/B0DSWMDMDG) [![Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.](https://m.media-amazon.com/images/I/31Yl-Cjg0NS.jpg)**Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$16.79**4.8★**▲ 151%**](https://www.amazon.com/dp/B08ZKLHXSD) [![Noodle & Boo Bundle of Joy Newborn Baby Gift Set](https://m.media-amazon.com/images/I/41cvyG7mkpS.jpg)**Noodle & Boo Bundle of Joy Newborn Baby Gift Set**Noodle & Boo**$11.98**4.8★**▲ 131%**](https://www.amazon.com/dp/B00MPR1NMA) [![Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.](https://m.media-amazon.com/images/I/31gikHB4-bS.jpg)**Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.**Noodle & Boo**$18.43**4.8★**▲ 120%**](https://www.amazon.com/dp/B08ZKLHXSC) [![Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/31PVbHK5E+L.jpg)**Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)**Noodle & Boo**$23.84**4.6★**▲ 51%**](https://www.amazon.com/dp/B0DSWMCSZH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

25K15KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**54%

*“Soft smell”*

**Soft Feel**12%

*“gentle on skin”*

**Quality-Overall**6%

*“good quality product for babies”*

**Allergies**5%

*“there has been no irritation”*

**Moist/Dry**3%

*“It does a great job moisturizing too”*

**Value For Money**3%

*“Worth the money”*

**Cleansing**2%

*“It cleans surprisingly well, even on spit-up and messy baby clothes, and the scent is amazing without being overpowering”*

**Ease Of Cleaning**2%

*“Clean detergent for baby”*

**Durability**1%

*“it lasts us a very long time”*

**Suitability Combination Skin**1%

*“Gentle, soothing, and perfect for sensitive baby skin”*

### **What buyers complain about **

**Smell**21%

*“Scent is too strong”*

**Allergies**14%

*“irritate my sensitive skin”*

**Value For Money**8%

*“Wish the price was better”*

**Moist/Dry**5%

*“this baby wasnt getting enough hydration using our regular stuff”*

**Ease Of Use**3%

*“I cant even use it”*

**Thickness**2%

*“Its very thick”*

**Quality-Overall**2%

*“Will be returning for concern of quality control”*

**Ease Of Cleaning**2%

*“it usually isnt the cleanest”*

**Advertised Vs Actual Product**2%

*“Talk about false advertisement”*

**Texture/Consistency-Overall**2%

*“The texture is a little richer”*

### **Top return reasons **

**Smell**56%

**Size-Overall**13%

**Advertised Vs Actual Product**7%

**Value For Money**4%

**Defective Material/Parts**4%

**Functionality-Overall**3%

**Product Condition**3%

**Moist/Dry**2%

**Thickness**1%

**Texture/Consistency-Overall**1%