--- title: "non toxic sunscreen for kids — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/baby-products/non-toxic-sunscreen-for-kids" last_updated: "2026-07-11T05:44:11.835Z" locale: en meta: description: "a small market ($450K/yr) — non toxic sunscreen for kids doesn't clear our bar today." "og:description": "a small market ($450K/yr) — non toxic sunscreen for kids doesn't clear our bar today." "og:title": "non toxic sunscreen for kids — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **non toxic sunscreen for kids** **Skip it****53/100 ** a small market ($450K/yr) — non toxic sunscreen for kids doesn't clear our bar today. **Market/yr** **$450K** **Growth (1y)** **+85.5%** **Products** **30** **Brands** **6** was 7 a year ago **Sellers** **150** **Price range** **$6.83–$34.30** **Returns** **0.5%** **Rating** **4.5★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **23** ×0.30 Growth **61** ×0.30 Competition **68** ×0.20 Quality gap **45** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +85.5% year over year. 53K26KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.8× ## **Competition** - Hello Bello44% - Coppertone35% - THINK12% - BLUE LIZARD5% - Sun Bum3% - Pipette1% - Other0% The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 150 sellers compete here. **Brands** **6 **▼falling was 7 a year ago **Sellers** **150** **Top 5 brand share** **99%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Coppertone Pure and Simple Kids Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen for Sensitive Skin Hypoallergenic and Tear Free 5 Oz Can](https://m.media-amazon.com/images/I/311C2zbpbKL.jpg) [**Coppertone Pure and Simple Kids Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen for Sensitive Skin Hypoallergenic and Tear Free 5 Oz Can**](https://www.amazon.com/dp/B08NGGJRVV) Coppertone$11.094.4★1,66211%▲rising 2 ![Hello Bello Kids Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz](https://m.media-amazon.com/images/I/4133SKuwHjL.jpg) [**Hello Bello Kids Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz**](https://www.amazon.com/dp/B0F9LPXKXP) Hello Bello$9.894.6★10810%▲rising 3 ![Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection](https://m.media-amazon.com/images/I/31aKwc1ie3L.jpg) [**Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection**](https://www.amazon.com/dp/B09SQD92DB) THINK$17.724.0★5339%▲rising 4 ![Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz](https://m.media-amazon.com/images/I/31SlLBe1zoL.jpg) [**Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz**](https://www.amazon.com/dp/B0B2BLFL35) Hello Bello$10.144.1★5048%▼falling 5 ![Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz](https://m.media-amazon.com/images/I/415FwCVlsdL.jpg) [**Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz**](https://www.amazon.com/dp/B0GHZ1H2S3) Hello Bello$14.204.8★796%▲rising 6 ![Hello Bello Baby Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz](https://m.media-amazon.com/images/I/31m1n9rO9pL.jpg) [**Hello Bello Baby Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz**](https://www.amazon.com/dp/B0GHZBBD3B) Hello Bello$14.874.9★195%▲rising 7 ![Coppertone Pure and Simple Baby Sunscreen Lotion SPF 50 Zinc Oxide Mineral Sunscreen for Babies Hypoallergenic and Tear Free 6 Fl Oz Bottle](https://m.media-amazon.com/images/I/41bIK4P8X7L.jpg) [**Coppertone Pure and Simple Baby Sunscreen Lotion SPF 50 Zinc Oxide Mineral Sunscreen for Babies Hypoallergenic and Tear Free 6 Fl Oz Bottle**](https://www.amazon.com/dp/B073H54CJH) Coppertone$8.954.6★4,3285%▼falling 8 ![Hello Bello Baby Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/31s0A7XC7GL.jpg) [**Hello Bello Baby Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)**](https://www.amazon.com/dp/B0GMS18K49) Hello Bello$10.834.3★235%▲rising 9 ![Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz](https://m.media-amazon.com/images/I/31sRG9YQ23L.jpg) [**Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz**](https://www.amazon.com/dp/B08Y8K6CW9) BLUE LIZARD$18.204.6★10,7335%▲rising 10 ![Coppertone Pure and Simple Zinc Oxide Mineral Sunscreen Lotion SPF 50 Water Resistant Sunscreen for Sensitive Skin Hypoallergenic and Fragrance Free 6 Fl Oz Bottle](https://m.media-amazon.com/images/I/41+GrLwilsL.jpg) [**Coppertone Pure and Simple Zinc Oxide Mineral Sunscreen Lotion SPF 50 Water Resistant Sunscreen for Sensitive Skin Hypoallergenic and Fragrance Free 6 Fl Oz Bottle**](https://www.amazon.com/dp/B07MH4TDPZ) Coppertone$13.274.4★7,3714%▼falling 11 ![Hello Bello Mineral SPF 55 Sunscreen Lotion with Prebiotics Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/31OdIxjwB9L.jpg) [**Hello Bello Mineral SPF 55 Sunscreen Lotion with Prebiotics Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)**](https://www.amazon.com/dp/B0B2BF74PC) Hello Bello$8.144.7★1,2054%▼falling 12 ![Hello Bello Kids Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 5 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41+NtMcScKL.jpg) [**Hello Bello Kids Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 5 fl oz (Pack of 1)**](https://www.amazon.com/dp/B0GMS2YJJJ) Hello Bello$9.254.4★233%▲rising 13 ![Hello Bello Kids SPF 50 Mineral Sunscreen - 5oz Spray - Water Resistant Broad Spectrum UVA + UVB Protection Sun Protection for Babies and Kids Reef Friendly 5 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/31VPhEwPixL.jpg) [**Hello Bello Kids SPF 50 Mineral Sunscreen - 5oz Spray - Water Resistant Broad Spectrum UVA + UVB Protection Sun Protection for Babies and Kids Reef Friendly 5 fl oz (Pack of 1)**](https://www.amazon.com/dp/B0GMS3J55M) Hello Bello$13.314.0★382%▲rising 14 ![Thinksport SPF 50+ Mineral Sunscreen Spray All Sheer 6 Fl Oz Natural Water Resistant Body Sun Protection Vegan & Reef Safe](https://m.media-amazon.com/images/I/31GsvFLMd5L.jpg) [**Thinksport SPF 50+ Mineral Sunscreen Spray All Sheer 6 Fl Oz Natural Water Resistant Body Sun Protection Vegan & Reef Safe**](https://www.amazon.com/dp/B09SQDRX11) THINK$18.003.8★5162%—flat 15 ![Coppertone Pure and Simple Kids Mineral Sunscreen Spray SPF 50 (5 Oz) + Kids Sunscreen Stick SPF 50 (0.49 Oz) Hypoallergenic and Fragrance Free](https://m.media-amazon.com/images/I/419JVcezp3L.jpg) [**Coppertone Pure and Simple Kids Mineral Sunscreen Spray SPF 50 (5 Oz) + Kids Sunscreen Stick SPF 50 (0.49 Oz) Hypoallergenic and Fragrance Free**](https://www.amazon.com/dp/B09P4BHYT3) Coppertone$17.524.5★5502%—flat **~~Showing 15 of 30 — show all ~~** ## **Product shelf** All 30 tracked products in this niche. Top sellersNewestTrending [![Coppertone Pure and Simple Kids Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen for Sensitive Skin Hypoallergenic and Tear Free 5 Oz Can](https://m.media-amazon.com/images/I/311C2zbpbKL.jpg)**Coppertone Pure and Simple Kids Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen for Sensitive Skin Hypoallergenic and Tear Free 5 Oz Can** Coppertone**$11.09**4.4★1,662 reviews](https://www.amazon.com/dp/B08NGGJRVV) [![Hello Bello Kids Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz](https://m.media-amazon.com/images/I/4133SKuwHjL.jpg)**Hello Bello Kids Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz** Hello Bello**$9.89**4.6★108 reviews](https://www.amazon.com/dp/B0F9LPXKXP) [![Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection](https://m.media-amazon.com/images/I/31aKwc1ie3L.jpg)**Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection** THINK**$17.72**4.0★533 reviews](https://www.amazon.com/dp/B09SQD92DB) [![Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz](https://m.media-amazon.com/images/I/31SlLBe1zoL.jpg)**Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz** Hello Bello**$10.14**4.1★504 reviews](https://www.amazon.com/dp/B0B2BLFL35) [![Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz](https://m.media-amazon.com/images/I/415FwCVlsdL.jpg)**Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz** Hello Bello**$14.20**4.8★79 reviews](https://www.amazon.com/dp/B0GHZ1H2S3) [![Hello Bello Baby Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz](https://m.media-amazon.com/images/I/31m1n9rO9pL.jpg)**Hello Bello Baby Mineral Sunscreen SPF 50 Lotion - Broad Spectrum Sun Protection for Sensitive Skin - Water Resistant with Antioxidants - 5oz** Hello Bello**$14.87**4.9★19 reviews](https://www.amazon.com/dp/B0GHZBBD3B) [![Coppertone Pure and Simple Baby Sunscreen Lotion SPF 50 Zinc Oxide Mineral Sunscreen for Babies Hypoallergenic and Tear Free 6 Fl Oz Bottle](https://m.media-amazon.com/images/I/41bIK4P8X7L.jpg)**Coppertone Pure and Simple Baby Sunscreen Lotion SPF 50 Zinc Oxide Mineral Sunscreen for Babies Hypoallergenic and Tear Free 6 Fl Oz Bottle** Coppertone**$8.95**4.6★4,328 reviews](https://www.amazon.com/dp/B073H54CJH) [![Hello Bello Baby Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/31s0A7XC7GL.jpg)**Hello Bello Baby Mineral SPF 50 Sunscreen Lotion with Broad Spectrum UVA + UVB Protection Water Resistant and Reef Friendly Sun Protection for Babies and Kids 3 fl oz (Pack of 1)** Hello Bello**$10.83**4.3★23 reviews](https://www.amazon.com/dp/B0GMS18K49) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**9% *“blends in well”* **Protection**8% *“protects from the sun”* **Ease Of Use**7% *“Easy to use”* **Suitability Combination Skin**7% *“Love this and its gentle on my sensitive skin”* **Ease Of Application**6% *“Easy to apply”* **Smell**6% *“Good smell”* **Efficiency**5% *“Extremely effective”* **Value For Money**3% *“Good for the price”* **Allergies**3% *“Good for allergies”* **Soft Feel**3% *“The feel is great”* ### **What buyers complain about ** **Allergies**12% *“gave a rash”* **Color**9% *“Not even any pink to my face”* **Ease Of Use**8% *“Melts and hard to open”* **Thickness**6% *“Sprays on thick”* **Residue**4% *“the white residue it leaves on the skin”* **Sensitivity-Overall**4% *“Its also very sensitive on the skin”* **Smell**3% *“weird smell”* **Value For Money**3% *“Not worth it”* **Ease Of Cleaning**3% *“Super messy”* **Skin Health**2% *“Makes skin peel”* #### **Top return reasons**- Value For Money12% - Advertised Vs Actual Product12% - Size-Overall10% - Ingredients-Overall8% - Leak-Proof6% - Color5% - Functionality-Overall4% - Thickness4% - Smell4% - Product Condition3%