---
title: "nipple — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/nipple"
last_updated: "2026-07-14T03:05:57.590Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — nipple doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — nipple doesn't clear our bar today."
  "og:title": "nipple — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **nipple**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 97Growth 26Conversion 97Competition 20Returns 78Price range 52Avg price 53Brand share 0Review moat 22Quality gap 18

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 2.0M searches

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$12.32**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.70–$21.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,732.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**10**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Dr. Brown's69% - Philips Avent26% - XUNICUTE3% - JAN & JUL2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$395K20%$790K30%$1.2M40%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Silicone Nipple Medium Flow 3m+ 100% Silicone Bottle Nipple 6 Count](https://m.media-amazon.com/images/I/41E331qyY9L.jpg)**Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Silicone Nipple Medium Flow 3m+ 100% Silicone Bottle Nipple 6 Count**Dr. Brown's**$9.59**4.9★42,807 rev](https://www.amazon.com/dp/B015XBYDLM) [2![Dr. Browns Natural Flow Level 3 Narrow Baby Bottle Nipple Medium-Fast Flow 6m+ 100% Silicone 6 Count](https://m.media-amazon.com/images/I/41RVbNzp3nL.jpg)**Dr. Browns Natural Flow Level 3 Narrow Baby Bottle Nipple Medium-Fast Flow 6m+ 100% Silicone 6 Count**Dr. Brown's**$10.10**4.8★26,404 rev](https://www.amazon.com/dp/B015XBYDD0) [3![Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44](https://m.media-amazon.com/images/I/31yBQYoTfXL.jpg)**Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44**Philips Avent**$11.79**4.8★4,069 rev](https://www.amazon.com/dp/B0F457DSNG) [4![Dr. Browns Natural Flow Level 4 Baby Bottle Silicone Nipple Fast Flow 9m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)](https://m.media-amazon.com/images/I/41QK4lz6WnL.jpg)**Dr. Browns Natural Flow Level 4 Baby Bottle Silicone Nipple Fast Flow 9m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)**Dr. Brown's**$10.34**4.8★14,272 rev](https://www.amazon.com/dp/B015XBYL4Q) [5![Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44](https://m.media-amazon.com/images/I/41ezW16-vSL.jpg)**Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44**Philips Avent**$13.45**4.8★4,069 rev](https://www.amazon.com/dp/B0F452HXC2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count](https://m.media-amazon.com/images/I/41IOEnAH0VL.jpg)**Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count**XUNICUTE**$8.70**115 rev9mo ago](https://www.amazon.com/dp/B0FPC9FP3S) [![Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44](https://m.media-amazon.com/images/I/31yBQYoTfXL.jpg)**Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44**Philips Avent**$11.79**4,069 rev1y ago](https://www.amazon.com/dp/B0F457DSNG) [![Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44](https://m.media-amazon.com/images/I/41ezW16-vSL.jpg)**Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44**Philips Avent**$13.45**4,069 rev1y ago](https://www.amazon.com/dp/B0F452HXC2) [![Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44](https://m.media-amazon.com/images/I/31CBgZBiavL.jpg)**Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44**Philips Avent**$13.14**4,069 rev1y ago](https://www.amazon.com/dp/B0F45N997M) [![Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44](https://m.media-amazon.com/images/I/31F8ULT1sQL.jpg)**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4,069 rev1y ago](https://www.amazon.com/dp/B0F45NG98W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Lavender)](https://m.media-amazon.com/images/I/41vqnkoN55L.jpg)**JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Lavender)**JAN & JUL**$21.69**4.8★**▲ 276%**](https://www.amazon.com/dp/B0CNY8GNVM) [![Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count](https://m.media-amazon.com/images/I/41IOEnAH0VL.jpg)**Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count**XUNICUTE**$8.70**3.6★**▲ 98%**](https://www.amazon.com/dp/B0FPC9FP3S) [![Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44](https://m.media-amazon.com/images/I/41ezW16-vSL.jpg)**Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44**Philips Avent**$13.45**4.8★**▲ 81%**](https://www.amazon.com/dp/B0F452HXC2) [![Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44](https://m.media-amazon.com/images/I/31F8ULT1sQL.jpg)**Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44**Philips Avent**$13.54**4.8★**▲ 53%**](https://www.amazon.com/dp/B0F45NG98W) [![Dr. Browns Natural Flow Level 1 Narrow Baby Bottle Silicone Nipple Slow Flow 0m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)](https://m.media-amazon.com/images/I/41kKsZTce2L.jpg)**Dr. Browns Natural Flow Level 1 Narrow Baby Bottle Silicone Nipple Slow Flow 0m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)**Dr. Brown's**$10.77**4.8★**▲ 25%**](https://www.amazon.com/dp/B015XBYDG2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Excellent quality baby bottles”*

**Size-Overall**12%

*“Fit well, as described”*

**Advertised Vs Actual Product**11%

*“does what it advertised”*

**Ease Of Cleaning**9%

*“Easy to clean”*

**Leak-Proof**9%

*“doesnt leak”*

**Value For Money**7%

*“Worth your money”*

**Breastfeeding Friendly**4%

*“Works very good for baby bottle”*

**Durability**4%

*“Very durable”*

**Ease Of Feeding**4%

*“which helps keep feeding comfortable”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Leak-Proof**24%

*“Leaks a lot”*

**Size-Overall**11%

*“the holes were too big”*

**Age Suitability**8%

*“Poor age rating for size”*

**Advertised Vs Actual Product**7%

*“Not as advertised”*

**Smell**6%

*“Chemical odor”*

**Value For Money**6%

*“ultimately not worth it”*

**Ease Of Use**5%

*“I can't even use them”*

**Breastfeeding Friendly**4%

*“So it is not a good nipple for breastfeeding mothers”*

**Choking**4%

*“However, the flow is quite fast, so they may not be suitable for babies who are not fully ready for it yet, as it can cause spilling or coughing”*

**Functionality-Overall**3%

*“Doesn't work”*

### **Top return reasons **

**Size-Overall**40%

**Advertised Vs Actual Product**11%

**Functionality-Overall**8%

**Leak-Proof**6%

**Age Suitability**6%

**Breastfeeding Friendly**5%

**Value For Money**5%

**Compatibility-Overall**3%

**Shape/Style**2%

**Defective Material/Parts**2%