---
title: "nipple shields for nursing newborn — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/nipple-shields-for-nursing-newborn"
last_updated: "2026-07-14T02:14:39.404Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — nipple shields for nursing newborn doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — nipple shields for nursing newborn doesn't clear our bar today."
  "og:title": "nipple shields for nursing newborn — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **nipple shields for nursing newborn**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 7Conversion 58Competition 0Returns 35Price range 83Avg price 95Brand share 0Review moat 23Quality gap 82

**Avg price**

**Incredible****$33.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.50–$59.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$221K**

$221K/yr · 136K searches

**Returns**

**Okay****4.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****8,045.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-36.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Munchkin59% - Momcozy24% - Silverette15% - Medela3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe](https://m.media-amazon.com/images/I/41BtxcKcr7L.jpg)**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**4.0★323 rev](https://www.amazon.com/dp/B0DZG7HR46) [2![Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples](https://m.media-amazon.com/images/I/31EITcNvF7L.jpg)**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**3.8★72 rev](https://www.amazon.com/dp/B0G622M6YP) [3![Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size](https://m.media-amazon.com/images/I/410IrfxgswL.jpg)**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★691 rev](https://www.amazon.com/dp/B0D66JT3LS) [4![Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size](https://m.media-amazon.com/images/I/41JWzseHoTL.jpg)**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★7,197 rev](https://www.amazon.com/dp/B00D4MWKNQ) [5![Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples](https://m.media-amazon.com/images/I/61XhbBxeDQL.jpg)**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★31,945 rev](https://www.amazon.com/dp/B077962FZH)

### **Newest**

by launch date

[![Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples](https://m.media-amazon.com/images/I/31EITcNvF7L.jpg)**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**72 rev7mo ago](https://www.amazon.com/dp/B0G622M6YP) [![Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe](https://m.media-amazon.com/images/I/41BtxcKcr7L.jpg)**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**323 rev1y ago](https://www.amazon.com/dp/B0DZG7HR46) [![Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size](https://m.media-amazon.com/images/I/410IrfxgswL.jpg)**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**691 rev2y ago](https://www.amazon.com/dp/B0D66JT3LS) [![Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples](https://m.media-amazon.com/images/I/61XhbBxeDQL.jpg)**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**31,945 rev11y ago](https://www.amazon.com/dp/B077962FZH) [![Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size](https://m.media-amazon.com/images/I/41JWzseHoTL.jpg)**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**7,197 rev12y ago](https://www.amazon.com/dp/B00D4MWKNQ)

### **Trending**

90-day click momentum

[![Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size](https://m.media-amazon.com/images/I/410IrfxgswL.jpg)**Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size**Momcozy**$41.19**4.3★**▲ 304%**](https://www.amazon.com/dp/B0D66JT3LS) [![Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size](https://m.media-amazon.com/images/I/41JWzseHoTL.jpg)**Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size**Silverette**$59.64**4.5★**▲ 212%**](https://www.amazon.com/dp/B00D4MWKNQ) [![Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples](https://m.media-amazon.com/images/I/61XhbBxeDQL.jpg)**Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples**Medela**$7.50**4.4★**▲ 115%**](https://www.amazon.com/dp/B077962FZH) [![Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples](https://m.media-amazon.com/images/I/31EITcNvF7L.jpg)**Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples**Munchkin**$27.99**3.8★**▲ 19%**](https://www.amazon.com/dp/B0G622M6YP) [![Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe](https://m.media-amazon.com/images/I/41BtxcKcr7L.jpg)**Munchkin Flow 20mm Nipple Shield for Breastfeeding Newborns Silicone Nursing Nipple Shield with Visible Milk Flow Channel Latch Support Storage Sterilizer Case and Cleaning Syringe**Munchkin**$29.07**4.0★**▼ 49%**](https://www.amazon.com/dp/B0DZG7HR46)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.

40K30K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Breastfeeding Friendly**17%

*“Lifesaver for breastfeeding”*

**Value For Money**11%

*“Value for money”*

**Quality-Overall**10%

*“Its well made”*

**Ease Of Cleaning**8%

*“Easy to clean”*

**Comfort-Overall**6%

*“comfortable”*

**Size-Overall**5%

*“fits perfectly”*

**Ease Of Use**5%

*“Its easy to use”*

**Design-Overall**5%

*“Very interesting design, works well”*

**Advertised Vs Actual Product**3%

*“Exactly as described”*

**Durability**3%

*“they are pretty durable”*

### **What buyers complain about **

**Value For Money**12%

*“A little on the expensive side”*

**Size-Overall**7%

*“Recommended Size Was Too Large”*

**Ease Of Cleaning**6%

*“Difficult to clean”*

**Comfort-Overall**6%

*“Not very comfortable”*

**Durability**6%

*“when I was drying them after a clean they bent easily”*

**Functionality-Overall**6%

*“Didn't work”*

**Breastfeeding Friendly**4%

*“Waste of $ I had to return this product, I wasnt sure if my baby was getting enough milk from my breast and this product made it so much harder for her to latch and suck”*

**Thickness**4%

*“It was also thicker”*

**Adhesion/Stickiness**4%

*“Had issues with stickiness”*

**Locking Mechanism**3%

*“wont latch without it”*

### **Top return reasons **

**Size-Overall**62%

**Functionality-Overall**10%

**Value For Money**4%

**Advertised Vs Actual Product**3%

**Breastfeeding Friendly**3%

**Comfort-Overall**3%

**Shape/Style**2%

**Defective Material/Parts**2%

**Product Condition**2%

**Adhesion/Stickiness**1%