---
title: "muslin cloth — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/muslin-cloth"
last_updated: "2026-07-14T02:07:52.594Z"
locale: en
meta:
  description: "soft demand (-6.7% this quarter) — muslin cloth doesn't clear our bar today."
  "og:description": "soft demand (-6.7% this quarter) — muslin cloth doesn't clear our bar today."
  "og:title": "muslin cloth — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **muslin cloth**

**Skip it**

Soft demand (-6.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 22Conversion 37Competition 61Returns 86Price range 69Avg price 72Brand share 84Review moat 25Quality gap 22

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.91–$37.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$104K**

$104K/yr · 239K searches

**Review moat**

**Bad****4,902.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**51%**

**Open market**

**43%**

- Pro Goleem22% - Olicity9% - COTTON FARM FROM MEDITERRANEAN7% - Cuddle Campus6% - LYRICHOM BABY6% - GLLQUEN BABY6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$42K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey](https://m.media-amazon.com/images/I/41vGy9F+8uL.jpg)**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★1,054 rev](https://www.amazon.com/dp/B0CTGYBG2V) [2![Organic Cheese Cloths GOTS Certified Grade 100 36x36Inch Reusable Cheese Cloth with Closed Edges Fabric Fine Mesh Cloth Unbleached Cotton Muslin Cheesecloth for Straining Cooking Crafts - 9 Sq.Ft](https://m.media-amazon.com/images/I/41mkMWcLLML.jpg)**Organic Cheese Cloths GOTS Certified Grade 100 36x36Inch Reusable Cheese Cloth with Closed Edges Fabric Fine Mesh Cloth Unbleached Cotton Muslin Cheesecloth for Straining Cooking Crafts - 9 Sq.Ft**Olicity**$4.91**4.6★13,623 rev](https://www.amazon.com/dp/B0DKC8JD52) [3![Cotton Farm Grade 100 XL Cheese Cloth for Straining & Cooking; 36x36 Inch; 100% Unbleached Cotton Cheesecloth; Reusable with Finished Edges Butter Muslin](https://m.media-amazon.com/images/I/51VJ7YY4XaL.jpg)**Cotton Farm Grade 100 XL Cheese Cloth for Straining & Cooking; 36x36 Inch; 100% Unbleached Cotton Cheesecloth; Reusable with Finished Edges Butter Muslin**COTTON FARM FROM MEDITERRANEAN**$5.94**4.6★14,763 rev](https://www.amazon.com/dp/B08FXSD575) [4![Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches](https://m.media-amazon.com/images/I/51tZPPMRKVL.jpg)**Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches**Cuddle Campus**$6.79**4.6★691 rev](https://www.amazon.com/dp/B0DRVKSLJW) [5![Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi](https://m.media-amazon.com/images/I/416sGTkqHRL.jpg)**Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi**Comfy Cubs**$19.65**4.8★40,598 rev](https://www.amazon.com/dp/B0CLPGQWNB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers](https://m.media-amazon.com/images/I/41IeZ5nJSNL.jpg)**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers**CIVARUA KIDS**$22.92**268 rev10mo ago](https://www.amazon.com/dp/B0FNQRWGQB) [![CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale](https://m.media-amazon.com/images/I/41ckPcxBO4L.jpg)**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale**CIVARUA KIDS**$22.45**268 rev10mo ago](https://www.amazon.com/dp/B0FNQS31SJ) [![SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal](https://m.media-amazon.com/images/I/41blhm22LRL.jpg)**SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal**SWEET DOLPHIN**$13.44**4,545 rev1y ago](https://www.amazon.com/dp/B0FCBXL2DX) [![Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery](https://m.media-amazon.com/images/I/41IkVWP-KiL.jpg)**Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery**Momcozy**$32.30**8,106 rev1y ago](https://www.amazon.com/dp/B0DRD54R6Y) [![MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Pink & Coffee 5-Pack](https://m.media-amazon.com/images/I/41g9ps-hUAL.jpg)**MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Pink & Coffee 5-Pack**MIGIOL**$9.12**2,402 rev1y ago](https://www.amazon.com/dp/B0DR55SVHB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)](https://m.media-amazon.com/images/I/51LFnxQ1YZL.jpg)**KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)**KeaBabies**$26.49**4.6★**▲ 193%**](https://www.amazon.com/dp/B0D69RW8BT) [![CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers](https://m.media-amazon.com/images/I/41IeZ5nJSNL.jpg)**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers**CIVARUA KIDS**$22.92**4.7★**▲ 173%**](https://www.amazon.com/dp/B0FNQRWGQB) [![SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal](https://m.media-amazon.com/images/I/41blhm22LRL.jpg)**SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal**SWEET DOLPHIN**$13.44**4.8★**▲ 158%**](https://www.amazon.com/dp/B0FCBXL2DX) [![CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale](https://m.media-amazon.com/images/I/41ckPcxBO4L.jpg)**CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Boys Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Blue Whale**CIVARUA KIDS**$22.45**4.7★**▲ 120%**](https://www.amazon.com/dp/B0FNQS31SJ) [![Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey](https://m.media-amazon.com/images/I/41vGy9F+8uL.jpg)**Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey**Pro Goleem**$8.01**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CTGYBG2V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Excellent product, arrived quickly, fulfills what it promises and the quality is very good”*

**Soft Feel**19%

*“Soft and Absorbent”*

**Size-Overall**6%

*“Good fit”*

**Absorbency**5%

*“They are absorbent”*

**Advertised Vs Actual Product**5%

*“As described”*

**Value For Money**4%

*“Great value”*

**Color**4%

*“true to color”*

**Ease Of Use**3%

*“Very handy”*

**Washability**3%

*“These have held up well in the wash after 8 months of constant use”*

**Material Quality**2%

*“Fine material,”*

### **What buyers complain about **

**Thickness**14%

*“Theyre not as thick as I thought theyd be”*

**Size-Overall**12%

*“Much larger than it seems”*

**Quality-Overall**8%

*“Extremely low quality”*

**Advertised Vs Actual Product**5%

*“False advertisement”*

**Material Quality**5%

*“Poor material”*

**Hard Feel**5%

*“not soft at all”*

**Washability**3%

*“They shrink a little the first time they're washed”*

**Durability**3%

*“Falls Apart Too Easily”*

**Absorbency**2%

*“Not absorbent”*

**Smell**2%

*“Bad smell”*

### **Top return reasons **

**Size-Overall**25%

**Material Quality**17%

**Thin**11%

**Color**9%

**Value For Money**7%

**Quality-Overall**6%

**Advertised Vs Actual Product**6%

**Thickness**2%

**Functionality-Overall**2%

**Breastfeeding Friendly**1%