---
title: "minion blanket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/minion-blanket"
last_updated: "2026-07-14T00:31:31.611Z"
locale: en
meta:
  description: "a small market ($29K/yr) — minion blanket doesn't clear our bar today."
  "og:description": "a small market ($29K/yr) — minion blanket doesn't clear our bar today."
  "og:title": "minion blanket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **minion blanket**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 65Conversion 21Competition 51Returns 82Price range 89Avg price 95Brand share 28Review moat 41Quality gap 32

**Avg price**

**Incredible****$24.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.40–$47.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+44.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,372.26**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$29K**

$29K/yr · 68K searches

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- INTIMO36% - Franco26% - NoJo15% - Minions5% - Royal Boys5% - Surreal Entertainment4% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket](https://m.media-amazon.com/images/I/51B2QA-H97L.jpg)**Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket**NoJo**$17.09**4.9★58 rev](https://www.amazon.com/dp/B0BXMFH5L5) [2![Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco](https://m.media-amazon.com/images/I/41VkRb7+m1L.jpg)**Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco**Franco**$14.35**4.8★9,604 rev](https://www.amazon.com/dp/B0DTWYQN6Z) [3![Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru](https://m.media-amazon.com/images/I/517IIUu8UaL.jpg)**Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru**Franco**$16.04**4.8★9,604 rev](https://www.amazon.com/dp/B08NTWWZP3) [4![Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)](https://m.media-amazon.com/images/I/31iUiKffCVL.jpg)**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)**INTIMO**$27.07**4.0★5 rev](https://www.amazon.com/dp/B0FWG4QDK7) [5![Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)](https://m.media-amazon.com/images/I/31iUiKffCVL.jpg)**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)**INTIMO**$30.27**4.0★5 rev](https://www.amazon.com/dp/B0FWFW8PRZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60](https://m.media-amazon.com/images/I/51efm29UNgL.jpg)**Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60**Minions**$18.24**0 rev4mo ago](https://www.amazon.com/dp/B0GQ75BQJF) [![Minions Fleece Blanket Set - Bundle with Despicable Me Cozy Soft Blanket Plus Stickers More for Kids Adults Children | Minions Throw Blanket 50 x 60](https://m.media-amazon.com/images/I/51eDLdMwknL.jpg)**Minions Fleece Blanket Set - Bundle with Despicable Me Cozy Soft Blanket Plus Stickers More for Kids Adults Children | Minions Throw Blanket 50 x 60**Minions**$16.98**0 rev4mo ago](https://www.amazon.com/dp/B0GQ6YGR3M) [![INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)](https://m.media-amazon.com/images/I/31wUrpJtu7L.jpg)**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)**INTIMO**$36.71**14 rev8mo ago](https://www.amazon.com/dp/B0FXJ4YW9S) [![INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)](https://m.media-amazon.com/images/I/31wUrpJtu7L.jpg)**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)**INTIMO**$36.90**14 rev8mo ago](https://www.amazon.com/dp/B0FXHYJK8R) [![INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)](https://m.media-amazon.com/images/I/31wUrpJtu7L.jpg)**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)**INTIMO**$41.74**14 rev8mo ago](https://www.amazon.com/dp/B0FXJ37JJQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60](https://m.media-amazon.com/images/I/51efm29UNgL.jpg)**Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60**Minions**$18.24**0.0★**▲ 128%**](https://www.amazon.com/dp/B0GQ75BQJF) [![Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)](https://m.media-amazon.com/images/I/31iUiKffCVL.jpg)**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)**INTIMO**$27.07**4.0★**▲ 123%**](https://www.amazon.com/dp/B0FWG4QDK7) [![Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)](https://m.media-amazon.com/images/I/31iUiKffCVL.jpg)**Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)**INTIMO**$30.27**4.0★**▲ 123%**](https://www.amazon.com/dp/B0FWFW8PRZ) [![INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)](https://m.media-amazon.com/images/I/41MS0zihIiL.jpg)**INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)**INTIMO**$40.18**4.6★**▲ 114%**](https://www.amazon.com/dp/B09S7KZF6B) [![INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)](https://m.media-amazon.com/images/I/31wUrpJtu7L.jpg)**INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)**INTIMO**$36.90**4.8★**▲ 114%**](https://www.amazon.com/dp/B0FXHYJK8R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.

7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“And the quality of the hoodie is perfect”*

**Size-Overall**11%

*“Great size for them”*

**Warmth**11%

*“warm”*

**Comfort-Overall**10%

*“comfy”*

**Soft Feel**9%

*“Soft, warm, and kid-approved: The polyester fleece is comfortable enough that my son actively prefers using it over other blankets”*

**Advertised Vs Actual Product**5%

*“Just as described”*

**Value For Money**5%

*“Great value for the price”*

**Design-Overall**3%

*“design is exactly how its supposed to look”*

**Color**3%

*“Love the color”*

**Material Quality**3%

*“The fleece material feels great”*

### **What buyers complain about **

**Size-Overall**13%

*“It's very long without a lot of room on the inside - I think it is meant to be snug”*

**Quality-Overall**8%

*“Poor quality”*

**Product Condition**8%

*“Item showed up with a rip”*

**Thickness**7%

*“Material Is Thin”*

**Leak-Proof**6%

*“it has started to leak”*

**Strap/String Quality**4%

*“the shoulder straps are a little off my shoulders”*

**Material Quality**4%

*“Material Is Thin”*

**Length**4%

*“It's very long without a lot of room on the inside - I think it is meant to be snug”*

**Pilling/Linting**4%

*“it had a few lint balls on the trim”*

### **Top return reasons **

**Size-Overall**55%

**Value For Money**9%

**Material Quality**8%

**Thin**5%

**Zipper Quality**3%

**Quality-Overall**3%

**Advertised Vs Actual Product**3%

**Length**2%

**Gifting Purpose**2%

**Print Quality**2%