---
title: "mam pacifiers 18-36 months — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/mam-pacifiers-18-36-months"
last_updated: "2026-07-13T20:19:48.773Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — mam pacifiers 18-36 months doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — mam pacifiers 18-36 months doesn't clear our bar today."
  "og:title": "mam pacifiers 18-36 months — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **mam pacifiers 18-36 months**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 19Conversion 95Competition 85Returns 76Price range 48Avg price 48Brand share 1Review moat 24Quality gap 14

**Conversion**

**Great****12.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$518K**

$518K/yr · 367K searches

**Avg price**

**Okay****$11.77**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.60–$23.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,621.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**6 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- MAM40% - Tommee Tippee31% - NUK26% - MaxNova1% - Nuby1% - Chicco0% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$10K4%$21K6%$31K8%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MAM Air Pacifier for Babies 16+ Months Extra Air Flow for Sensitive Skin Glows in The Dark Developed with Medical Experts BPA-Free Skin Soft Silicone 4 Count Made in Europe](https://m.media-amazon.com/images/I/51fRgFny3XL.jpg)**MAM Air Pacifier for Babies 16+ Months Extra Air Flow for Sensitive Skin Glows in The Dark Developed with Medical Experts BPA-Free Skin Soft Silicone 4 Count Made in Europe**MAM**$15.26**4.9★10,268 rev](https://www.amazon.com/dp/B0BYKYGC35) [2![NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack](https://m.media-amazon.com/images/I/41pm8qloNsL.jpg)**NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack**NUK**$9.59**4.7★14,517 rev](https://www.amazon.com/dp/B0GC1L68W6) [3![Tommee Tippee Ultra-Light Silicone Pacifier 18-36 Months Symmetrical One-Piece Design BPA-Free Silicone Binkies Blue/Orange/Green Pack of 4](https://m.media-amazon.com/images/I/41cJTKJIGxL.jpg)**Tommee Tippee Ultra-Light Silicone Pacifier 18-36 Months Symmetrical One-Piece Design BPA-Free Silicone Binkies Blue/Orange/Green Pack of 4**Tommee Tippee**$15.34**4.8★4,148 rev](https://www.amazon.com/dp/B0BJ4VWKL1) [4![Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack](https://m.media-amazon.com/images/I/31FQTkoJCfL.jpg)**Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack**Tommee Tippee**$14.72**4.8★1,850 rev](https://www.amazon.com/dp/B0DPNBXNMH) [5![Tommee Tippee Night Time Pacifier 18-36 Months Symmetrical Silicone Baglet BPA-Free Binkies Glow in The Dark Technology Green Rainbow Pack of 6](https://m.media-amazon.com/images/I/41dSOoq80mL.jpg)**Tommee Tippee Night Time Pacifier 18-36 Months Symmetrical Silicone Baglet BPA-Free Binkies Glow in The Dark Technology Green Rainbow Pack of 6**Tommee Tippee**$14.49**4.7★4,218 rev](https://www.amazon.com/dp/B0B8SKLC96)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack](https://m.media-amazon.com/images/I/41pm8qloNsL.jpg)**NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack**NUK**$9.59**14,517 rev4mo ago](https://www.amazon.com/dp/B0GC1L68W6) [![NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack](https://m.media-amazon.com/images/I/41ctoQDqQcL.jpg)**NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack**NUK**$9.30**14,517 rev4mo ago](https://www.amazon.com/dp/B0GBZ3XCFG) [![Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4](https://m.media-amazon.com/images/I/412qccZZEbL.jpg)**Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4**Tommee Tippee**$11.12**4,218 rev7mo ago](https://www.amazon.com/dp/B0G39XL58Z) [![Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4](https://m.media-amazon.com/images/I/31hNSPwGGSL.jpg)**Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4**Tommee Tippee**$11.86**660 rev7mo ago](https://www.amazon.com/dp/B0G39ZB5Q1) [![Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Blue and Green Pack of 4](https://m.media-amazon.com/images/I/314FNX7K1IL.jpg)**Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Blue and Green Pack of 4**Tommee Tippee**$10.58**660 rev7mo ago](https://www.amazon.com/dp/B0G53DHL4B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Green Dots and Gray Arrows](https://m.media-amazon.com/images/I/31CK06xnBfL.jpg)**Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Green Dots and Gray Arrows**Nuby**$6.22**4.8★**▲ 267%**](https://www.amazon.com/dp/B0B92BCY1M) [![Baby Sun Hat 2-5 Years](https://m.media-amazon.com/images/I/31blkF6F7NL.jpg)**Baby Sun Hat 2-5 Years**MaxNova**$14.96**4.8★**▲ 263%**](https://www.amazon.com/dp/B09MLFXLT2) [![Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Gray Plaid and Blue Stars](https://m.media-amazon.com/images/I/21LSkF6OblL.jpg)**Nuby Pacifinder Baby Pacifier Clip - (2-Pack) - Pacifier Holder Clip with Convenient Hook Loop - Gray Plaid and Blue Stars**Nuby**$6.02**4.8★**▲ 260%**](https://www.amazon.com/dp/B0B927TBK8) [![Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4](https://m.media-amazon.com/images/I/31hNSPwGGSL.jpg)**Tommee Tippee Ultimate Fit Pacifiers 18-36 Months Extra Air Holes Symmetrical Nipple and Shield 100% BPA Free Silicone Dishwasher and Sterilizer Safe Pink and Purple Pack of 4**Tommee Tippee**$11.86**4.7★**▲ 169%**](https://www.amazon.com/dp/B0G39ZB5Q1) [![NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack](https://m.media-amazon.com/images/I/41ctoQDqQcL.jpg)**NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Purple & Blue Baby Must Haves 5-Pack**NUK**$9.30**4.7★**▲ 132%**](https://www.amazon.com/dp/B0GBZ3XCFG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

13K8KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Good quality”*

**Ease Of Cleaning**12%

*“I like these because they clean easily”*

**Color**9%

*“the colors are so pretty”*

**Brightness/Shine/Glow**8%

*“Glows Bright”*

**Size-Overall**8%

*“Most importantly, they fit comfortably and stay in place well”*

**Value For Money**6%

*“Best investment”*

**Durability**5%

*“have held up well”*

**Design-Overall**4%

*“It has a fun design”*

**Ease Of Use**4%

*“easy to use”*

**Weight Light**4%

*“Super lightweight”*

### **What buyers complain about **

**Size-Overall**8%

*“Too small”*

**Brightness/Shine/Glow**7%

*“They do not in fact glow in the dark at all”*

**Ease Of Cleaning**7%

*“Water came in when trying to clean”*

**Quality-Overall**5%

*“NOT the quality I was expecting”*

**Durability**5%

*“Product Disintegrating After Less Than 2 Weeks”*

**Choking**3%

*“tears easily choking hazard”*

**Advertised Vs Actual Product**3%

*“Misleading description”*

**Shape/Style**3%

*“the shape just didnt seem appealing to him”*

**Smell**3%

*“CHEMICAL SMELL”*

**Color**3%

*“Theyre not pink”*

### **Top return reasons **

**Size-Overall**44%

**Age Suitability**10%

**Shape/Style**7%

**Advertised Vs Actual Product**7%

**Material Quality**5%

**Color**3%

**Functionality-Overall**3%

**Quality-Overall**3%

**Comfort-Overall**3%

**Product Condition**2%