---
title: "luvs size 2 — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/baby-products/luvs-size-2"
last_updated: "2026-07-14T00:44:01.502Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — luvs size 2 doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — luvs size 2 doesn't clear our bar today."
  "og:title": "luvs size 2 — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **luvs size 2**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 30Conversion 75Competition 10Returns 86Price range 95Avg price 95Brand share 0Review moat 19Quality gap 23

**Avg price**

**Incredible****$29.37**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.71–$75.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$124K**

$124K/yr · 61K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,941.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Born to Love43% - Luvs42% - Pampers12% - JAN & JUL2% - Knuckleheads Little Threads2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Luvs Diapers Size 2 31 Count](https://m.media-amazon.com/images/I/61SSSCCuwVL.jpg)**Luvs Diapers Size 2 31 Count**Luvs**$18.71**4.5★301 rev](https://www.amazon.com/dp/B07ZL31PQG) [2![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)](https://m.media-amazon.com/images/I/41ZYKLK79cL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★10,323 rev](https://www.amazon.com/dp/B06Y5L4SLW) [3![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)](https://m.media-amazon.com/images/I/41jiUEBRROL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★10,323 rev](https://www.amazon.com/dp/B06Y54RW6W) [4![Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)](https://m.media-amazon.com/images/I/51eqF+QpGQL.jpg)**Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)**Pampers**$28.76**4.7★97,820 rev](https://www.amazon.com/dp/B00FMWX4JK) [5![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)](https://m.media-amazon.com/images/I/51ctFdmkS7L.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)**Born to Love**$25.42**4.8★10,323 rev](https://www.amazon.com/dp/B07JNG54ZJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)](https://m.media-amazon.com/images/I/31H1vXkZsaL.jpg)**Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)**Knuckleheads Little Threads**$22.51**1,535 rev4y ago](https://www.amazon.com/dp/B09W94V8ZQ) [![Luvs Diapers Size 2 31 Count](https://m.media-amazon.com/images/I/61SSSCCuwVL.jpg)**Luvs Diapers Size 2 31 Count**Luvs**$18.71**301 rev6y ago](https://www.amazon.com/dp/B07ZL31PQG) [![JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)](https://m.media-amazon.com/images/I/41FE0wBNiDL.jpg)**JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)**JAN & JUL**$20.71**3,627 rev6y ago](https://www.amazon.com/dp/B07YX9Z9V6) [![Luvs Ultra Leakguards Diapers Size 2 240 Count](https://m.media-amazon.com/images/I/51alRE0RfhL.jpg)**Luvs Ultra Leakguards Diapers Size 2 240 Count**Luvs**$75.01**207 rev11y ago](https://www.amazon.com/dp/B00ZV2D9DC) [![Luvs with Ultra Leak Guards Diapers Size 2 40 Count](https://m.media-amazon.com/images/I/511p2zu8Q1L.jpg)**Luvs with Ultra Leak Guards Diapers Size 2 40 Count**Luvs**$22.04**15 rev11y ago](https://www.amazon.com/dp/B00QJ7YMT8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)](https://m.media-amazon.com/images/I/41ZYKLK79cL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 227%**](https://www.amazon.com/dp/B06Y5L4SLW) [![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)](https://m.media-amazon.com/images/I/51ctFdmkS7L.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)**Born to Love**$25.42**4.8★**▲ 227%**](https://www.amazon.com/dp/B07JNG54ZJ) [![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)](https://m.media-amazon.com/images/I/41jiUEBRROL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 227%**](https://www.amazon.com/dp/B06Y54RW6W) [![JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)](https://m.media-amazon.com/images/I/41FE0wBNiDL.jpg)**JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)**JAN & JUL**$20.71**4.8★**▲ 226%**](https://www.amazon.com/dp/B07YX9Z9V6) [![Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)](https://m.media-amazon.com/images/I/31H1vXkZsaL.jpg)**Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)**Knuckleheads Little Threads**$22.51**4.8★**▲ 226%**](https://www.amazon.com/dp/B09W94V8ZQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — +4.1% search growth over the last 90 days.

5K3KSpike '25Prime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**40%

*“Pampers are good quality”*

**Comfort-Overall**20%

*“Theyre are useful and very comfortable”*

**Leak-Proof**10%

*“Havent had a problem with leakage like the other negative reviews”*

**Absorbency**10%

*“Okay, so they do seem to be really good absorption with pee”*

### **What buyers complain about **

**Smell**29%

*“His clothes were wet shortly after changing his diaper, and besides, as soon as he peed, the smell was incredibly strong and unpleasant”*

**Moist/Dry**19%

*“Great fit however these ones are not as absorbent as they say for baby staying dry”*

**Protection**14%

*“NO blowout protection in back”*

**Leak-Proof**7%

*“leaking all the time”*

**Quality-Overall**7%

*“terrible quality”*

**Allergies**5%

*“As my baby is getting diaper rash from these diapers”*

**Absorbency**5%

*“Great fit however these ones are not as absorbent as they say for baby staying dry”*

### **Top return reasons **

**Size-Overall**71%

**Leak-Proof**6%

**Age Suitability**4%

**Smell**3%

**Advertised Vs Actual Product**3%

**Absorbency**2%

**Quality-Overall**1%

**Value For Money**1%

**Compatibility-Overall**1%

**Thin**1%